The Welch Company
What Experts Say
is a new management science for using technology to
implement good practice consistently. The thing that is new is
traditionally separate management practices to form a new discipline, or work
This role has been used in the military because the cost of failure justified
the effort. It has not been used in business because the cost of poor
management, even failure, did not seem to justify the cost. Now
reduce the cost of
and increased risk of error and loss in
a faster paced business environment constitutes a significant
POIMS captures the chronology of management details that reveals patterns of
cause and effect for making decisions about the future. Traditionally,
documentation has focused analysis on the past, primarily looking backward in
time. Adding "metrics" to communication builds history so that managers can
discover what needs to be done, plan and schedule follow up for the future.
intelligence instead of
"documentation" provides a powerful new tool for
leadership with a broader vision, particularly since the
delivers intelligence anytime, anywhere at very low cost.
Communication Metrics enables alignment and feedback metrics in much greater
degree than is possible with other methods. Adjustments can be made in the
present that avoid mistakes and the cost of corrective work
in the future, which saves
What do experts say about the need for these advances in management practice
supported by Communication Metrics?
Peter Drucker says...
New realities of growing complexity in the modern business
in the structure of management jobs. Communication
Metrics provides an "intelligence" role, as
reported by the
U.S. Army Corps of Engineers.
Good management is primarily a matter of
quality; technology must apply
cognitive science to
improve the quality of management, since cognition (i.e., ability to
analyse, align and remember) is the main factor in making decisions.
Communication Metrics uses technology that enables managers to use good
consistently, and it aids human
memory with a rich environment of natural chronologies that emulate
human thinking based on subject context.
is a key source of management productivity. Communication Metrics uses
technology and a new role to ensure analysis is accomplished, and that
applicable analysis is readily accessible when needed.
information explosion causes complexity, confusion and endless
mistakes (i.e., contiual bumbling) that
reduces management productivity. The only solution is to convert
information into knowledge by adding connections between information and
objectives, requirements and commitments that make communication effective.
The U.S. Army Corps of Engineers found that
solves this problem.
Henry Kissinger says...
The new reality of technology delivers
talking and pictures without analysis, causing an
"Alice in Wonderland"
management, i.e., a comedy of errors. Communication Metrics accomplishes
analysis, and adds alignment, planning and follow up to improve
traditional documentation by adding a powerful new resource:
...supports Kissinger's point that when events move fast, mistakes multiply,
even for the
"best and brightest",
is added to
information. Communication Metrics uses technology to enable
analysis to keep up with the new reality of faster information.
Johanna Newman's book "Lights, Camera, War"
...says the pressure leaders feel from faster information technologies is an
old problem which requires each generation to
change work habits
to meet the challenge of a
...supports Kissinger's point that
analysis is critical
to avoid errors of
understanding in the age of the Information Highway.
Andrew Grove says...
New realities are strategic inflection points which require strong
help managers change
one way or the other. Communication Metrics uses a "Communication Manager"
to reduce the burden on managers of having to change work habits and
expertise too quickly.
Successful managers deny problems
that require changing work practices.
Analysis is essential to
avoid errors due to ambiguity of mental maps, and
managers gain by questioning. This takes diligence and is not fun, but it
is necessary. Communication Metrics provides technology and an
"intelligence" process, so that even managers who do not have enough time
for analysis can avoid mistakes otherwise caused by the ambiguity of mental
Lt. General Henry J. Hatch (Ret) says...
Communication Metrics methodology accomplishes an "intelligence"
function that enables organizations to change in the
to meet the challenge of new realities.
Stephen Covey says...
Keeping a daily diary
sharpens mental acuity.
The SDS program automatically links diaries to form
chains of chronology that comprise a web of knowledge. A Communication
Manager ensures the diary is written, that effective feedback metrics
are performed, that it is organized and aligned to add value to conventional
analysis. The Internet delivers the resulting "intelligence" so that an
entire organization benefits from "sharper mental acuity." The
prepares key people
in advance of important meetings,
so the benefit of sharper mental acuity is applied where and when it is
hard to change work habits,
echoing Andy Grove's observation
inertia of success
impedes managers from acquiring new skills. Communication Metrics adds a
new player and new technology to ensure "intelligence" is generated and
delivered so that managers do not have to learn anything or do
anything differently, but can
transition to new skills
at their own pace
while the organization benefits from reduced costs and higher earnings.
Wealth is created by
investing knowledge and ideas
through effective communication and the
synergy of independent forces.
Communication Metrics uses
technology to accomplish these good work habits
Strive first to
intent and implications, then prescribe. Communication Metrics supports
this habit, and makes the fruits of understanding an
organizational resource as a
repository of "intelligence"
is delivered anytime, anywhere via the Internet.
Edward Deming a pioneer in quality management (TQM)
...says plan, do, study, act.
This management process is used in various
forms by standards organizations. ISO criteria define a process of
Conception, Development, Realization, Termination. The
Project Management Body of Knowledge
(PMBOK) defines the process as Initiate, Plan, Execute,
Control, Close. Communication Metrics uses technology and a new player
to ensure this powerful management process is applied every day, i.e.,
consistently, as a continuous process of
investing intellectual capital.
Dr. Thomas K. Landauer
...says in his book The Trouble with Computers that technology has
because the right design has not been
developed to adequately encompass the complexity of the management process,
which requires improving the ability to think. Managers, who do
not have enough
time to think,
understand Landauer's point. Communication Metrics solves this problem,
as reported by the
U.S. Army Corps of Engineers.
...says in his paper Latent Semantic Analysis Theory of Acquisition,
Induction and Representation of Knowledge that the human mind
by replicating and modifying old knowledge units. The mind
connects old and new knowledge to form "chronologies" of cause and effect,
commonly called human "experience."
Words have different meanings
to different people due to differences in life
experience in near and long term contexts, and, further, meaning changes in
an individual's mind in small and large degrees due to continual life
experience. The cognitive problem of meaning drift is commonly recognized
in the telephone game.
Meaning drift makes communication the biggest risk in enterprise because
people are not aware of differences in meaning until action is taken later,
often by others, that causes a mistake, costing time, money and sometimes
injury or death (see
High Cost of Medical Mistakes).
Deferred and transferred impacts are compounded by
information overload that increases the rate and degree of difference in
meaning drawn from meetings, calls and email.
Communication Metrics solves the problem with
technology that emulates the brain's process of growing new knowledge, that
is aligned with original sources. Connections
are maintained regardless of the volume of information, and so
provide proactive risk management that ensures timely and accurate memory of
human experience, which improves the quality of decisions called out by
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Updated: Jul 19, 1998