CONTACTS 
0201 - Intel Corporation - Main Office, Sa
020101 - Mr. David S. Vannier; Director
020103 - IA-64 Product Planning

SUBJECTS
Bridge from Known to New Work Methods
Commercial Partners for Phase II Funding
Partners Locate, Develop
NSF Research Support
Communication Main Factor of Success, Management Productivity
Links Easy to Follow
Intel Using Web for Management
Sel -evident Cost Savings
Experience with SDS Records Illustrates Intelligence
Little Intelligence Goes a Long Way

2112 -
2112 -    ..
2113 - Summary/Objective
2114 -
211401 - Follow up ref SDS 60 0000, ref SDS 59 0000.
211402 -
211403 - Dave indicates Com Metrics might be useful in his new assignment.  He
211404 - confirms earlier comments that Com Metrics on the Internet is helpful,
211405 - but benefits are tough to explain.  Probably his Byte interview with
211406 - the insight about integrating time and information, gives Dave a
211407 - perspective that is hard to convey to others.  He does not comment on
211408 - the NSF proposal, but plans to call in a few weeks to schedule a phone
211409 - meeting.
211410 -
211411 -     [On 990909 submitted response. ref SDS 63 0001]
211413 -      ..
211414 -     [On 990912 discussed follow up with Morris. ref SDS 64 1462]
211415 -
211416 -
211418 -  ..
2115 -
2116 -
2117 - Progress
2118 -
211801 - SDS Self-evident Benefits Adding Intelligence to Information
211802 -
211803 - Received ref DRT 1 0001 from Dave responding to my letter, ref DIP 12
211804 - 0001, sent last night, ref SDS 60 9055, and linked to his letter on
211805 - 990422, ref DRP 1 4750, received in the record, ref SDS 35 4590, and
211806 - requesting support for the NSF proposal, per record on 990902.
211807 - ref SDS 58 0001
211809 -  ..
211810 - Dave says....
211811 -
211812 -    1.  Thanks!  Your timely mail backs your claim [in POIMS] of the
211813 -        power of timely information rather than just reams of data.
211814 -        ref DRT 1 0001
211816 -  ..
211817 - Dave's letter supports earlier reports that Com Metrics shown by SDS
211818 - records on the Internet is pretty neat, e.g., on 981104. ref SDS 32
211819 - 4320
211820 -
211821 -            [On 990916 article in Defense Week on new Navy Carriers
211822 -            cites advantage of technology that delivers "knowledge"
211823 -            rather than information and data. ref SDS 65 0001]
211825 -  ..
211826 - Dave's explanation that SDS work product demonstrates self-evident
211827 - benefits of "timely information," rather than "data" reflects
211828 - traditional expression for SDS claims advancing from information to a
211829 - culture of knowledge, explained in POIMS. ref OF 4 K84L
211831 -  ..
211832 - POIMS describes benefits as delivering "intelligence" on the Internet,
211833 - ref OF 4 0582, rather than information, shown in NWO describing the
211834 - structure of human cognition. ref OF 5 5846  Recognition of
211835 - self-evident benefits is one of the goals set on 971021 for creating
211836 - Communication Metrics on the Internet. ref SDS 23 9999  Intelligence,
211837 - knowledge, and context, are used interchangeably to underscore added
211838 - value from providing connections of cause and effect imparted by
211839 - chronologies of sequence that is inherent in the design of SDS.
211841 -  ..
211842 - Dave's letter today further confirms his letter a few months ago on
211843 - 990422, ref SDS 35 8400, which asked...
211844 -
211845 -              "Where to take SDS from here"
211846 -
211847 - ...using SDS technology for improving management by checking the
211848 - record rather than rely on assumption, called out in POIMS,
211849 - ref OF 4 VP4O, and which Dave proposed for Intel on 910418,
211850 - ref SDS 7 8943, and gave up at Intel on 950927. ref SDS 7 7732
211851 - Distinguishing "data" from "information" was discussed with Dave on
211852 - 960627 at Intel, ref SDS 15 5002, when SDS was explained for
211853 - converting information into knowledge. ref SDS 15 4772  At that
211854 - meeting, Dave advised that Intel expected technology would not have
211855 - solved the time, information problem, discussed previously on 950927.
211856 - ref SDS 7 5002  Today, he seems to now feel after years of experience
211857 - with SDS records that SDS makes substantial progress.
211858 -
211860 -  ..
211861 - Communication Metrics Support for Intel Product Develompment
211862 -
211863 - Dave's letter continues...
211864 -
211865 -    2.  I have just returned, and have taken a job as the director of
211866 -        IA-64 Product Planning.  My calendar will be pretty full for
211867 -        the next 3-4 weeks, with all of the 1:1's and other planning
211868 -        meetings that happen this time of year.  Lots of process to
211869 -        insert myself in.  In some ways, I wouldn't mind inserting Com
211870 -        Metrics into my new job, however, I know that what I'm doing is
211871 -        a) something that will be very confidential and b) I'm not sure
211872 -        what my budget/discretionary spending allowance will be.
211873 -        ref DRT 1 6923
211875 -  ..
211876 - This would implement planning on 970607 for using SDS to support
211877 - Dave's prior assignment.  At that time in 1997, SDS had not yet been
211878 - ported to the Internet. ref SDS 18 8553  Subsequently, on 971126 Dave
211879 - was not able to get approval to implement the plan. ref SDS 24 0001
211880 - and ref SDS 24 1942
211882 -             ..
211883 -            [On 000822 CEO says Intel working to create dream notebook
211884 -            computer. ref SDS 67 8T2R
211886 -             ..
211887 -            [On 001116 OHS/DKR team under SRI says SDS work product
211888 -            shows self-evident benefits. ref SDS 68 0001
211890 -             ..
211891 -            [On 001219 steps using SDS new way of working. ref SDS 69
211892 -            QT6F
211893 -
211895 -  ..
211896 - Experiencing Self-evident Benefits Helps Explain Com Metrics
211897 -
211898 - Dave's letter concludes...
211899 -
211900 -    3.  As I've said, selling this to people who haven't seen what the
211901 -        benefits are is really tough.  My analogy is trying to sell
211902 -        someone DSL when they haven't figured out what the internet is
211903 -        for.  "I need high speed internet, for what????" ref DRT 1 9055
211905 -  ..
211906 - Selling SDS is like selling the alphabet to people who have never
211907 - heard of writing.
211909 -  ..
211910 - Morris has reported similar difficulties at Intel getting approval to
211911 - try SDS.  On 990527 he related trying to explain SDS. ref SDS 38 074D
211912 - His boss intrepreted the explanation as trying to reduce paperwork by
211913 - adding more paperwork. ref SDS 38 Q55H
211915 -  ..
211916 - Dave and Morris are good good marketing people.  Innovation marketing
211917 - SDS might include...
211918 -
211919 -        1.  Send "web mail" (for example this record) so others can
211920 -            experience self-evident benefits, as discussed with Morris
211921 -            on 990716. ref SDS 45 8966  When people experience new
211922 -            methods it is easier to explain benefits.
211924 -             ..
211925 -        2.  Intel's history helps explain Communication Metrics...
211926 -
211927 -            a.  Intel's success using "integration" of microprocessors
211928 -                enables faster performance of management tasks.
211929 -                However, faster management causes mistakes due to
211930 -                limited span of attention, commonly called "information
211931 -                overload," which is the root cause of extra cost and
211932 -                delay, reviewed on 970829. ref SDS 20 2878  Dave was
211933 -                aware of this problem on 950927. ref SDS 7 2867  At the
211934 -                Asilomar Conference on 960715 Dave forecast technology
211935 -                will make the problem worse. ref SDS 16 1552  Two years
211936 -                later on 980613 the problem was worse. ref SDS 30 3499,
211937 -                ref SDS 30 1706
211939 -                 ..
211940 -            b.  Dave explained Intel's goal to "integrate" schedule and
211941 -                information to improve management, in his Byte
211942 -                interview discussed on 950927. ref SDS 7 8943   Intel
211943 -                recognized that software must be integrated as well as
211944 -                hardware in order to improve management. ref OF 3 8843
211946 -             ..
211947 -        3.  SDS stands for "Schedule Diary System."  Diary is a special
211948 -            form of "information" that links chronologies of cause and
211949 -            effect.  In cognitive science, the process of connecting
211950 -            cause and effect is "intelligence." ref SDS 13 8811  Intel
211951 -            technology makes it possible to "automate" a plan, perform,
211952 -            report process that "integrates" schedule and diary so that
211953 -            links can be created and accessed quickly. ref OF 4 6649
211955 -             ..
211956 -            The conceptual framework for integrating management
211957 -            processes is in the POIMS paper. ref OF 4 1116
211959 -             ..
211960 -        4.  "Automated integration" of time and information is the
211961 -            engine of Communication Metrics that provides a continuous
211962 -            knowledge stream of connected information showing cause and
211963 -            effect.  On 911123 Morris explained benefits of SDS.
211964 -            ref SDS 1 0477  Morris analogizes SDS to 3 x 5 card chunks
211965 -            of information.  On 990303 cognitive science explains
211966 -            "intelligence" as a continuous process of connecting
211967 -            "chunks" of information. ref SDS 34 2838
211969 -             ..
211970 -            This provides a powerful advance in communication
211971 -            technology, explained on 990218. ref SDS 33 7790
211973 -             ..
211974 -            Sending people web mail demonstrates a "continuous
211975 -            knowledge stream" that connects "chunks" of information
211976 -            into chronologies of cause and effect, per para 1.
211977 -            ref SDS 0 4961
211979 -             ..
211980 -        5.  Andy Grove says in his book, "Only the Paranoid Survive,"
211981 -            that writing copious notes has the benefit of avoiding
211982 -            ambiguity of mental maps which otherwise cause mistakes,
211983 -            delay, conflict and extra cost, reviewed on 980307.
211984 -            ref SDS 28 3668  The June issue of Fortune supports Grove's
211985 -            call for written analysis to improve management.
211986 -            ref SDS 40 1024
211988 -             ..
211989 -            Managers and engineers don't like to do this, as reported
211990 -            on 990525, ref SDS 37 0966, and on 990527. ref SDS 38 1233
211992 -             ..
211993 -            It takes skill, diligence, time and SDS to generate useful
211994 -            "intelligence."  There isn't enough time for managers to
211995 -            think as reported on 970910, ref SDS 21 3479, because of
211996 -            information overload cited by Dave at the Asilomar
211997 -            Conference, per above. ref SDS 0 1804
211999 -             ..
212000 -            This creates an opportunity for using Intel technology more
212001 -            constructively, which greatly expands the need for Intel
212002 -            products.
212004 -             ..
212005 -            Communication Metrics uses a new staff role to "pilot" SDS
212006 -            so that analysis, organization, alignment and summary are
212007 -            connected to detail, as explained in the New World Order...
212008 -            paper. ref OF 5 6369   Communication Metrics captures and
212009 -            organizes information, similar to accounting that captures
212010 -            and organizes finances so managers can make effective
212011 -            decisions.  On 980101 Peter Drucker noted that management
212012 -            effectiveness has declined in recent years, and attributes
212013 -            this to faster information.  He maintains accounting is the
212014 -            best management system. ref SDS 26 1368  SDS applies
212015 -            accounting practices of alignment, audit trail and organic
212016 -            structure, to communication, as reviewed on 960313.
212017 -            ref SDS 10 1568
212019 -             ..
212020 -            People sense that information is not the same as
212021 -            intelligence, but don't know how to accomplish the
212022 -            solution.  Many have given up trying, as noted by Drucker,
212023 -            reviewed on 931130, ref SDS 4 3851, and discussed with Dave
212024 -            on 950927. ref SDS 7 7732  This condition presents an
212025 -            opportunity within the meaning of Disruptive Technologies.
212027 -             ..
212028 -        6.  Enterprise Management envisions using technology, including
212029 -            the Internet, to improve management.
212031 -             ..
212032 -            The Internet and email have been promoted as creating a
212033 -            "Virtual Office," but instead create information overload.
212034 -            ref SDS 30 0526
212036 -             ..
212037 -            The Internet makes it possible to deliver "intelligence"
212038 -            quickly and broadly, as envisioned on 971021. ref SDS 23
212039 -            9999 This makes information useful rather than a burden.
212040 -            Submitting SDS records via web mail illustrate self-evident
212041 -            benefits of written analysis to avoid the ambiguity of
212042 -            mental maps, cited by Grove, per para 1 above. ref SDS 0
212043 -            4961
212045 -             ..
212046 -            Information Enterprise Management needs an organizing
212047 -            methodology and tools to make it efficient and practical.
212048 -            SDS uses an "organic subject structure" explained in the
212049 -            meeting with Dave on 950927. ref SDS 7 3305
212051 -             ..
212052 -            The NSF proposal sets an objective to develop this
212053 -            capability on the Internet. ref OF 7 6678
212054 -
212056 -  ..
212057 - Disruptive Technology - Powerful Solutions, Difficult to Explain
212058 -
212059 - Tools and processes that are beneficial, but hard to explain, fit the
212060 - model of Disruptive Technologies, cited in the letter yesterday to
212061 - Dave, ref DIP 12 2392, from analysis on 990527. ref SDS 38 0001
212062 -
212063 -        [On 990912 discussed with Morris. ref SDS 64 9661
212065 -  ..
212066 - Intel's success in microprocessor technology required overcoming
212067 - internal resistance to new methods reported on 960304. ref SDS 9 8400
212068 - Grove describes this effort to affect cultural change as traveling
212069 - through the "Valley of Death." ref SDS 28 0502  He urges managers not
212070 - to be wimps, but to present their opinions on what needs to be done
212071 - and why. ref SDS 27 1091  Of course that is easy to say at the top.
212072 - ..
212073 - Grove warns in his book against complacency from the "inertia of
212074 - success," ref SDS 27 3740, and notices, as Christensen does, that
212075 - important advances arrive with "little cat feet" from unexpected
212076 - sources. ref SDS 28 2051
212078 -  ..
212079 - Grove says experiment to discover and evaluate new methods that will
212080 - improve the work. ref SDS 27 3416  Christensen says Grove is correct,
212081 - new methods require a period of trial and error to discover how to
212082 - apply and market them. ref SDS 38 5258
212083 -
212085 -  ..
212086 - NSF Proposal Researches Intel Goals for Automated Management Support
212087 -
212088 - On 960523 Dave reported there was not enough band width at Intel to
212089 - investigate using Com Metrics for improving management. ref SDS 14
212090 - 4933   "Bandwidth" is a another term for limited span of attention.
212091 - Today, there is less bandwidth because information overload has
212092 - increased.  An example is cursory review on 990713. ref SDS 44 8966
212093 - Therefore, we cannot wait to solve the problem of limited bandwidth,
212094 - until there is more bandwidth, because current technology is
212095 - increasing information overload that reduces span of attention, as
212096 - noted by Dave at the Asilimar Conference, per above. ref SDS 0 1804
212098 -  ..
212099 - On 971008 the U.S. Army Corps of Engineers reported that experience
212100 - using Com Metrics shows this method helps increase span of attention.
212101 - ref SDS 22 1273
212103 -  ..
212104 - Com Metrics does not eliminate information overload, as Dave observed
212105 - my call at 2am. ref DRT 1 6033  Like the alphabet, it enables extra
212106 - time invested by some to reduce mistakes by others under the rule...
212107 -
212108 -       a little intelligence goes a long way to improve management
212109 -
212110 - ...as explained in a meeting with U.S. Army Corps of Engineers in
212111 - Washington D.C. on 971202. ref SDS 25 0838
212112 -
212113 -      [On 991101 discussed with Kaiser. ref SDS 66 2130]
212115 -  ..
212116 - Overcoming cultural resistance to moving civilization forward takes
212117 - time for research and education, in order to save time for everyone
212118 - else by using an "intelligence" effort to increase human "bandwidth."
212120 -  ..
212121 - Intel supports research in a variety of settings.
212123 -  ..
212124 - The NSF proposal, ref OF 6, provides an opportunity to support Intel's
212125 - goal to use its technology for improving daily management practice.
212127 -  ..
212128 - Intel can afford to support important research.
212130 -  ..
212131 - Dave has not addressed this issue in my letter, ref DIP 12 1700, which
212132 - follows up telecon with NSF on 990629. ref SDS 41 9674
212133 -
212134 -      [On 990912 discussed follow up with Morris. ref SDS 64 1462]
212136 -  ..
212137 - As much as anything, we should try to assemble some people who are at
212138 - least willing to discuss these ideas and methodologies, based on
212139 - Dave's Byte interview.  There must be 3 or 4 people in the firm that
212140 - can talk constructively about how to use technology to improve their
212141 - work.
212142 -
212143 -     [On 990909 this was raised with Dave Bouncristiani at Thelin,
212144 -     Reid, Priest. ref SDS 62 0001]
212146 -  ..
212147 - On a grander scale, one idea would be for Intel to sponsor a seminar
212148 - for experts to discuss how to use technology for improving management.
212149 - There have been a lot of these efforts that have all come to naught
212150 - because they have not addressed Com Metrics.  We tried this at
212151 - Asilomar and it fell apart because Com Metrics was too futuristic.
212152 - ref SDS 11 4545  People were not ready for "intelligence" four (4)
212153 - years ago.  Now with Dave's prediction at Asilomar having come true,
212154 - maybe people are ready to solve information overload.
212155 -
212157 -  ..
212158 - Communication Metrics Can Support Dave's New Assignment
212159 -
212160 - Dave has a new assignment as Director of IA-64 Product Planning.
212161 -
212162 - His calendar will be full with meetings, which is the environment that
212163 - needs communication support, ref DRT 1 6923, as discussed on 970603.
212164 - ref SDS 18 0611
212166 -  ..
212167 - He indicates Com Metrics could be helpful in his new job, however...
212168 -
212169 -     a.  Work will be very confidential
212170 -
212171 -     b.  Not sure what budget/discretionary spending allowance will be.
212173 -  ..
212174 - We addressed these concerns on 970603. ref SDS 18 8553
212176 -  ..
212177 - If the NSF proposal is approved, this could relieve the budget issue
212178 - somewhat.
212180 -  ..
212181 - Dave might be able to supplement his budget with research funds to
212182 - experiment with his original idea to integrate schedule and
212183 - information.
212185 -  ..
212186 - If such an assignment could be arranged, performance would yield
212187 - experience for the NSF research project, for example on "organic
212188 - subject structure," discussed above. ref SDS 0 4416
212189 -
212190 -
212191 -
212192 -
212193 -
212194 -
212195 -
2122 -