CONTACTS 
0201 - Intel Corporation                                                                                                                                                  O-00000704 0201
020101 - Mr. Morris E. Jones; Director of Architecture

SUBJECTS
Commercial Partners for Phase II Funding
Partners to Support Development
NSF Research Support
Intel, Morris, others, 990713
Engineers Resist Changing Work Practices, 000413
Intelligence Funny Alien to Work Practices, 990713
Intelligence Funny Foriegn Alien Unfamiliar New Way of Working to Man
Management Working Intelligently Funny Foriegn Alien Unfamiliar to In
Ignorance Fear Denial Intelligence New Way of Working Funny Foriegn A

1611 -
1611 -    ..
1612 - Summary/Objective
1613 -
161301 - Follow up ref SDS 31 0000, ref SDS 30 0000.
161302 -
161303 - Morris got two comments on the NSF proposal from Intel staff.  Initial
161304 - review was cursory due to limited time, and overlooked the objective
161305 - to solve information overload, explained in the introduction.  Review
161306 - also showed that SDS is difficult to grasp because it is not intuitive
161307 - to support an "intelligence" role that is an alien to business.
161308 -
161309 -     [On 990715 sent letter transmitting this record. ref SDS 32 0001]
161310 -
161312 -  ..
1614 -
1615 -
1616 - Discussion
1617 -
161701 - NSF Proposal Distributed for Review at Intel
161702 -
161703 - Morris advised he has not had time so far to look up point 4, and
161704 - follow up by making distribution of the NSF proposal at Intel, as we
161705 - discussed last night. ref SDS 31 8798
161707 -  ..
161708 - He had 10 minutes before another meeting, so he found my letter from
161709 - yesterday, and opened the record on Pending Issues.  He found issue
161710 - #4. ref SDS 31 1344
161712 -  ..
161713 - Morris opened the NSF proposal, part 2. ref OF 4.
161715 -  ..
161716 - He asked about the whole proposal?
161718 -  ..
161719 - Initially, I noted that busy engineers and managers at Intel may not
161720 - have enough time to review the entire proposal, cited on 970522 by
161721 - Uncel Jim on practices at the Pentagon. ref SDS 11 PP6M  I explained
161722 - that links to the sections describing the innovation and the technical
161723 - objectives may be adequate for a preliminary review to determine if
161724 - the material justifies more time.
161726 -  ..
161727 - Morris objected.  He said a fair review requires presenting the entire
161728 - proposal that was submitted to NSF.
161729 -
161730 -     [Initial comments do not indicate a full review. ref SDS 0 1767]
161732 -  ..
161733 - I explained how to open the table of contents for the Technical
161734 - Proposal, by changing the filename in the URL from 003502, to 003501.
161735 - ref OF 3
161737 -  ..
161738 - Morris opened the technical proposal while we were talking.
161740 -  ..
161741 - He said Part 2 on the significance of the innovation, ref OF 4, seems
161742 - like material he as seen previously in the POIMS paper, ref OF 1, and
161743 - in the NWO... article, ref OF 2, he reviewed on 950822. ref SDS 2
161745 -  ..
161746 - I expressed appreciation that Morris was able to absorb complex
161747 - material quickly.  Many people find reading about Com Metrics is an
161748 - intense experience that takes time to understand, e.g., on 960403
161749 - General Hatch, now president of Fluor Daniel Unit at Hanford, WA.
161750 - ref SDS 7 5592  On 961006 Uncle Jim related similar experience, based
161751 - on noting General Hatch's report. ref SDS 10 9388
161753 -  ..
161754 - Morris noticed that the technical objectives include a search engine,
161755 - ref OF 5 6678, which he requested on 990427. ref SDS 15 8159
161757 -  ..
161758 - We considered the potential of getting other views within Intel that
161759 - are not influenced by Morris' history working on this matter, which
161760 - has been frustrating working through various development stages.
161762 -  ..
161763 - Morris will circulate the proposal to a few people.
161764 -
161765 -     [On 990906 asked Dave Vannier about NSF proposal. ref SDS 36 9055]
161766 -
161767 -
161769 -  ..
161770 - Cursory Response Reflects Limited Time, Lack of Credibility
161771 -
1618 -
1619 -
1620 - 2050 received letters from Morris
1621 -
162101 - Received ref DRT 1 from Morris forwarding letters from two colleagues
162102 - at Intel, who comment on Part 2 of the NSF proposal. ref OF 4  I put
162103 - both letters in a single file, since they are related.
162105 -  ..
162106 - Morris' request for comments does not disclose that the proposal is to
162107 - the NSF for research support. ref DRT 1 3780.
162109 -  ..
162110 - The subject of Morris' letter...
162112 -                     ..
162113 -                    Does this make any sense?
162115 -  ..
162116 - ...nearly begs for cursory consideration, and negative response,
162117 - illustrating challenge experts face evaluating new ideas to improve
162118 - management, reported by Uncle Jim on 970522 citing DOD experience at
162119 - the Pentagon. ref SDS 11 FZ4N
162120 -
162121 -       [On 991023 suggested additional effort. ref SDS 39 1820]
162123 -        ..
162124 -       [On 000716 Joe Ransdell advised that SDS and Communication
162125 -       Metrics are ambitious and should expect slow acceptance of
162126 -       fundamental advance. ref SDS 41 P85H
162128 -  ..
162129 - The first sentence of Part 2, referring to the NSF, could impart an
162130 - inference, ref OF 4; however, it is probably helpful to expressly
162131 - alert reviewers about the NSF connection, in order to build sufficient
162132 - credibility in the material.  Otherwise cursory review may overlook
162133 - facts that justify taking timely action.
162135 -  ..
162136 - The first letter from Tom Cmajdalka, says in total...
162137 -
162138 -     Pretty funny [adding intelligence to management]
162139 -
162140 -     Although, the idea of not having to think about things and make
162141 -     any sort of decisions would increase leisure time, or at least
162142 -     increase the time contemplating leisure! ref DRT 1 6532
162144 -  ..
162145 - This aligns with Jason Yuen's experience asking for approval to pilot
162146 - test SDS for managing complex projects at the San Francisco
162147 - International airport; executives thought that adding intelligence to
162148 - management is incredible, off0-the-wall. ref SDS 20 4554
162149 -
162150 -   [On 990715 Morris advised Tom would like to know how "intelligence"
162151 -   can be supported by technology. ref SDS 32 2592]
162153 -    ..
162154 -   [On 990718 sent link to NSF Project Summary, that may provide an
162155 -   explanation that works better for Tom. ref SDS 33 8966]
162156 -
162157 -   {On 990721 Morris suggests explaining Com Metrics as supporting
162158 -   "memory," rather than intelligence. ref SDS 34 0001]
162160 -    ..
162161 -   [On 990731 letter to Morris on marketing SDS because intelligence is
162162 -   funny, ref SDS 35 0002, explaining "Bingo" game. ref SDS 35 9066]
162164 -    ..
162165 -   [On 001206 Intel reports lower earnings, stock prices and economy
162166 -   turning down. ref SDS 42 0001
162167 -
162168 -
162170 -  ..
162171 - Intelligence Funny, Foreign, Alien Concept to Improve Management
162172 - Wonderful Life Masks Danger of Changing Market Dynamics
162173 - Alien Concept Needs Leadership, Credbility Read Proposal
162174 -
162175 - The second letter from Kieth Angelo, says in total...
162176 -
162177 -     Unfortunately for a poor old marketing like me "intelligence" is
162178 -     an alien concept and trying to organize intelligence sounds like a
162179 -     new name for an advanced marketing department! seriously, don't
162180 -     know if this has legs, but if info could be sifted, collated and
162181 -     organized in some organized pattern, life would be even more
162182 -     wonderful than it already is. ref DRT 1 2255
162184 -  ..
162185 - Comments from Tom, above, that working intelligently is "funny,"
162186 - ref SDS 0 1767, and from Keith that that intelligence is alien align
162187 - with evaluation by executives at SFIA reported by Jason Yuen on
162188 - 990505. ref SDS 16 0778  Earlier, on 960424 Denis Henmi reported that
162189 - using SDS for Communication Metrics that adds intelligence to
162190 - strengthen management seemed foreign at the San Francisco
162191 - International Airport where work was underway on large projects that
162192 - suffered continual mistakes and delay, costing millions of dollars.
162193 - ref SDS 8 7740
162194 -
162195 -      [On 991213 NSF reviewers also found proposal for "intelligence"
162196 -      support as unbelievable and so refused to click on links to
162197 -      discover it is not theory; ignorance from refusal to click on a
162198 -      link led to conclusion SDS could not be created. ref SDS 40 WR4J
162200 -       ..
162201 -      [On 020823 KM expert reports that SDS support for intelligence
162202 -      that converts information into knowledge is arcane language with
162203 -      unusual acronyms. ref SDS 43 NS9M
162205 -       ..
162206 -      [On 040102 experience using SDS at aerospace company avoids
162207 -      feeling that working intelligently is funny, foreign and alien.
162208 -      ref SDS 45 O97F
162210 -  ..
162211 - View of business life being "wonderful," reflects denial from effects
162212 - of poor management, described by Grove as the "inertia of success,"
162213 - reviewed on 980307, ref SDS 13 3740, and ignores warnings by investors
162214 - that Intel needs Killer application to make computers useful for
162215 - improving management, reported on 951022, ref SDS 5 3357, and on
162216 - 960121. ref SDS 6 5840
162218 -  ..
162219 - Keith seems to recognize advantages in the proposal, and learned that
162220 - useful intelligence requires organizing information.  His feeling that
162221 - "intelligence" is an alien concept is true for everyone, as explained
162222 - in POIMS. ref OF 1 5820
162223 -
162224 -   [On 990715 Morris suggests a better explanation on how to improve
162225 -   intelligence, so people believe in it. ref SDS 32 2592]
162227 -    ..
162228 -   [On 990718 sent link to NSF Project Summary, that may provide an
162229 -   explanation that works better for Tom. ref SDS 33 8966]
162231 -    ..
162232 -   [On 990718 sent link to SDS record that illustrates meaning of
162233 -   "intelligence." ref SDS 33 8966]
162235 -    ..
162236 -   [On 990718 sent example of Phase I Final Report to compare ease of
162237 -   understanding Com Metrics proposal. ref SDS 33 9766]
162238 -
162239 -   {On 990721 Morris suggests explaining Com Metrics as supporting
162240 -   "memory," rather than intelligence. ref SDS 34 0001]
162242 -    ..
162243 -   [On 990731 intelligence improves meetings because it is funny....
162244 -   ref SDS 35 9066]
162246 -    ..
162247 -   [On 001206 Intel reports lower earnings, stock prices and economy
162248 -   turning down. ref SDS 42 0001
162250 -  ..
162251 - Alien concepts cannot be understood intuitively by cursory review.
162252 -
162253 -   [On 040102 experience using SDS at aerospace company avoids
162254 -   feeling that working intelligently is funny, foreign and alien.
162255 -   ref SDS 45 O97F
162257 -  ..
162258 - Leadership helps people overcome ignorance, fear and denial of alien
162259 - concepts that improve earnings, as reported in the 990621 issue of
162260 - Fortune explaining why CEOs fail. ref SDS 22 0460
162262 -  ..
162263 - Tom and Keith do not deal directly with the language in the proposal
162264 - nor with any linked information, so there is no evidence of what they
162265 - reviewed.  If Keith for example, had mentioned alignment, analysis,
162266 - summary linked to detail, and feedback, this would show he clicked on
162267 - a link to "intelligence" in POIMS.  If Tom had clicked on the link to
162268 - Andy Grove's book, it may not have seemed funny.  As it is, we don't
162269 - know what was examined.
162271 -  ..
162272 - Obviously, limited time is a constraint. Lack of credibility in the
162273 - proposal, may have been another factor.
162274 -
162275 -     [On 990715 credibility is only factor. ref SDS 32 2592]
162277 -  ..
162278 - I agree with Morris' submission to provide minimal background, so that
162279 - the proposal to speaks for itself. ref DRT 1 3780  However, if Morris
162280 - is willing to try a little more, it may help to...
162281 -
162282 -          indicate proposal for National Science Foundation
162284 -  ..
162285 - The lack of rigorous comments, favorable or not, conflicts with
162286 - Morris' efforts to ensure review of the full proposal. ref SDS 0 3900
162287 -
162288 -
162290 -  ..
162291 - Information Overload Causes Review to Overlook Goal of Proposal
162292 -
1623 -
1624 -
1625 - 2114 called Morris
1626 -
162601 - I asked Morris if he has any sense that respondents grasped the goal
162602 - of an "intelligence" role supported by technology to help solve the
162603 - problem of information overload?
162605 -  ..
162606 - Tom mentions the prospect of having more liesure time, but that is not
162607 - the result of leveraging mental ability, any more than we wind up with
162608 - spare time because automobiles leverage muscle capacity to travel
162609 - farther and faster.  Added capacity produces more work in the same
162610 - time, not less work in the same time.
162612 -  ..
162613 - Morris said Tom has a sense of humor, but he is not sure what Tom has
162614 - in mind, because he has not talked to him.
162616 -  ..
162617 - Morris plans to do this tomorrow.
162619 -  ..
162620 - Morris  asked if "information overload" is mentioned in the article?
162622 -  ..
162623 - I did not mention this evening that Dave Vannier cited this on 950927,
162624 - as a major problem at Intel. ref SDS 4 5002  Dave's presentation at
162625 - Asilomar on 960713, forecaste the problem would get worse. ref SDS 9
162626 - 1552  On 970603, Dave confirmed the problem had gotten worse. ref SDS
162627 - 12 5803
162629 -  ..
162630 - We reviewed the proposal to NSF, and noted that "intelligence" is
162631 - explained as a solution to...
162632 -
162633 -                       information overload
162634 -
162635 - ...in the 1st paragraph. ref OF 4 0001
162637 -  ..
162638 - Cursory response seems to indicate there is not enough time for people
162639 - to read just the first paragraph with comprehension, even when it
162640 - addresses a major issue in an organization, leaving alone the prospect
162641 - of moving civilization forward, by improving the alphabet.
162642 -
162643 -     [On 991213 NSF review was cursory. ref SDS 40 4187]
162645 -  ..
162646 - Inability to invest time for study suggests a tyranny of the status
162647 - quo, discussed previously on 950911 reviewing Toffler's work,
162648 - ref SDS 3 OG8L, where there is not enough to study and understand
162649 - subjects outside daily focus, commonly called "tunnel vision."  Andy
162650 - Grove describes the condition as...
162651 -
162653 -                         ..
162654 -                        they just don't get it
162655 -
162656 -
162657 - ...in his book, Only the Paranoid Survive, which was reviewed on
162658 - 980307. ref SDS 14 2648  Grove attributes cultural blinders, focus or
162659 - "tunnel vision" to the "inertia of success."  Strong earnings and a
162660 - good press make people feel good about themselves, but too much of a
162661 - good thing turns confidence into a false sense of immunity from the
162662 - vagaries of market dynamics.
162663 -
162665 -  ..
162666 - Clay Christensen attributes cultural blindness from a sense of
162667 - immunity, as causing the collapse of industry titans, who fall prey to
162668 - disruptive technologies, from review on 990527. ref SDS 18 7372 and at
162669 - ref SDS 18 2964
162671 -  ..
162672 - Is this the cultural resistance Morris cited on 990527. ref SDS 18
162673 - 1233
162674 -
162675 -    [On 990715 sent letter to Morris with link to article on impact of
162676 -    information overload. ref SDS 32 0001]
162678 -  ..
162679 - Morris said that Keith made a comment today along the lines that
162680 - improving the alphabet seemed like an inappropriate use of technology
162681 - to leverage human intelligence.
162683 -  ..
162684 - I asked if Keith reviewed links that explain this concept?
162686 -  ..
162687 - Morris said he did not have time to discuss it, but may see either or
162688 - both Tom and Keith tomorrow and will ask them what they examined.
162689 -
162690 -      [On 990911 Morris advised he followed up with Keith. ref SDS 37
162691 -      9077]
162692 -
162694 -  ..
162695 - Good News: Review Has Begun; Learn from Experience
162696 -
162697 - Morris might ask Kieth to look at the significance of the innovation,
162698 - if it could be accomplished, which is the purpose of the proposal.
162699 -
162700 - Introduce the NSF as an interested player.  Submit an SDS record to
162701 - demonstrate the meaning of deliverying "intelligence" on the internet,
162702 - so there is credibility in the effort.
162704 -    ..
162705 -   [On 990718 sent link to NSF Project Summary, that may provide an
162706 -   explanation that works better for Tom. ref SDS 33 8966]
162708 -  ..
162709 - If people review an SDS record on the Internet and do not recognize
162710 - an important aspect of "intelligence," then we cannot help them.
162712 -  ..
162713 - We need to look for others to expand review.
162714 -
162715 -    [On 990906 asked Dave Vannier about NSF proposal. ref SDS 36 9055]
162716 -
162717 -    [On 990912 Morris will ask Intel Lab about NSF proposal.
162718 -    ref SDS 38 1462]
162720 -  ..
162721 - Since as Keith points out "intelligence" is an alien concept, only a
162722 - few are going to get it at first.  Why not take a week or so at least
162723 - to let a range of people take a crack at the proposal, before we let
162724 - the flame of innovation in the "intelligence" arena die at Intel.
162725 -
162726 -
162727 -
1628 -