CONTACTS 
0201 - Chips & Technologies, Inc
020101 - Mr. Morris E. Jones
020102 - Sr. Vice President

SUBJECTS
Evaluation
Demo SDS via Web Site
Intelligence
Communication Metrics

0806 -
0806 -    ..
0807 - Summary/Objective
0808 -
080801 - Follow up ref SDS 20 0000, ref SDS 19 0000.
080802 -
080803 - Morris submitted ref DRT 1 0001 with a good explanation of
080804 - Communication Metrics benefits, ref SDS 0 1650, and shows how to
080805 - introduce the role of the Communication Manager. ref SDS 0 3300
080807 -  ..
080808 - He forms a message on construction contract claims, ref SDS 0 4839,
080809 - and requests my thoughts. ref SDS 0 8190  I develop analysis on need
080810 - for explaining the benefit of better communication. ref SDS 0 5916
080812 -  ..
080813 - Submitted ref DIT 1 0000 linked to this record with my thoughts.  Ask
080814 - for help creating a message that enables managers to grasp the benefit
080815 - of better communication by adding "intelligence" to information. see
080816 - ref SDS 0 5916  In the transmittal Andy Grove is cited on need to
080817 - overcome denial. ref DIT 1 8673
080818 -
080819 -    [On 980903 send copy to Ross Armstrong and ask for his help as
080820 -    well. ref SDS 21 1200]
080822 -     ..
080823 -    [On 980905 called Morris. ref SDS 22 0000]
080824 -
080825 -
080827 -  ..
0809 -
0810 -
0811 - Discussion
0812 -
081201 - Web Page Should Cite Communication Manager to Explain "How"
081202 -
081203 - Follow up ref SDS 20 0865, ref SDS 17 7695.
081204 -
081205 - Received ref DRT 1 0001 from Morris responding to my letter
081206 - yesterday... ref DIP 1 0001 on our telecon, ref SDS 20, and our prior
081207 - consideration on 980813. ref SDS 13 1872
081208 - ..
081209 - My letter asks if changes to the opening of the Communication
081210 - Metrics web page section address Morris' suggestion to add an
081211 - explanation of "how" management improvements are accomplished, as
081212 - developed yesterday. ref SDS 20 4368
081214 -  ..
081215 - Morris does not directly answer this question, but he submits a good
081216 - explanation of Communication Metrics and how it is accomplished by a
081217 - Communication Manager, to replace or supplement the explanation now
081218 - published on the web page.
081219 - ..
081220 - He asks for my thoughts. ref DRT 1 3528
081222 -  ..
081223 - First, I am enormously encouraged that Morris took time to explain
081224 - Communication Metrics.  That is the first step to understanding, short
081225 - of actual use, and only understanding can move the world forward.
081226 -
081227 - It would be helpful for Morris to criticize or otherwise indicate
081228 - having seen the changes to the web site, ref SDS 20 4368, because the
081229 - changes are linked to an explanation of the Communication Manager, see
081230 - ref OF 2 6369, which he suggests adding. ref DRT 1 3300
081232 -  ..
081233 - It is unclear from this silence whether he feels...
081234 -
081235 -    1.  Communication Manager should be mentioned in the main web
081236 -        page rather than in a link to the NWO paper.
081237 -
081238 -    2.  The explanation of the Communication Manager in the NWO paper
081239 -        is inadequate.
081241 -         ..
081242 -    3.  The scope of services, which describe the daily work of the
081243 -        Communication Manager, and the examples which show actual work
081244 -        product, are inadequate.
081246 -  ..
081247 - Analysis of Morris' draft.
081248 -
081249 -    1.  It seems long, unless it is intended as the entire explanation.
081250 -
081251 -    2.  If it is not the entire explanation, then we need to figure out
081252 -        how to integrate it.
081254 -         ..
081255 -    3.  If it is the entire explanation, then...
081256 -
081257 -        a.  How does a Communication Manager accomplish alignment,
081258 -            linkage of cause and effect, and summary?
081259 -
081260 -        b.  Why is analysis, alignment and summary prepared by a
081261 -            Communication Manager any better than if prepared by an
081262 -            executive using Word or other methods?
081264 -             ..
081265 -        c.  What about technology:  POIMS, Internet as the "how" since
081266 -            our mission statement describes using the Internet, per the
081267 -            work on 980628. ref SDS 8 7425
081268 -        ..
081269 -    4.  What are "best known" methods of information management
081270 -        used by Communication Metrics, ref DRT 1 5112, and how are they
081271 -        used differently or to greater advantage than existing work
081272 -        practices by executives and managers using email, Lotus Notes
081273 -        and other tools?
081274 -
081275 -        ...i.e., why do we need another guy?
081276 -        ..
081277 -    5.  "Intelligence" by inference is defined as...
081278 -
081279 -           "... a chronology of events, ...event linkage, history, and
081280 -           analysis. ...sumarized, and aligned with business
081281 -           objectives." ref DRT 1 3300
081283 -         ..
081284 -        This reflects POIMS definition on 980808. ref SDS 10 0615
081286 -         ..
081287 -        On 911123 Morris defined SDS. ref SDS 2 0477]
081288 -
081289 -           [On 991010 would like Morris to maintain alignment of Com
081290 -           Metrics applied to solving problem of crash on Mars of the
081291 -           NASA space probe. ref SDS 23 1560]
081292 -
081293 -           [On 991014 Morris says SDS helps discipline to use good work
081294 -           principles managers already know. ref SDS 24 2066]
081295 -         ..
081296 -        I would die for someone to turn to their assistant, the VP,
081297 -        Director, or Manager of this, that or other and say in response
081298 -        to Morris' expression...
081299 -
081300 -           "Well, Fred what do you think?  I would love to get our work
081301 -           aligned with objectives, as Morris points out.  Do we have
081302 -           anyone working on this?
081304 -            ..
081305 -           Does Communication Metrics increase the power of the
081306 -           alphabet for capturing information and converting it into
081307 -           useful knowledge for effective management?
081309 -            ..
081310 -           What it would it take to try Communication Metrics to see if
081311 -           an intelligence role can help us"?
081313 -         ..
081314 -        I am particularly heartened by Morris' expression that...
081315 -
081316 -           The process of constant analysis and alignement with
081317 -           business goals allows management to spot problems early, and
081318 -           take corrective action before a crisis. ref DRT 1 3300
081320 -         ..
081321 -        It reflects his explanation of SDS on 911123. ref SDS 2 0477
081322 -        and more recently discussions on 980405. ref SDS 7 2532
081324 -         ..
081325 -        How though does he deal with fear of accountability that
081326 -        eschews analysis and alignment because it shows problems at a
081327 -        time when accountability is more evident, rather than ignoring
081328 -        them until the cause is forgotten, per analysis on 980405. see,
081329 -        ref SDS 6 5065, which was discussed with Morris. ref SDS 7 1087
081331 -         ..
081332 -        Even though "accountability" is endemic to management, reviewed
081333 -        on 970829, ref SDS 3 4920, strong leadership is needed to help
081334 -        people overcome fear and denial in order to discover that good
081335 -        management brings credit for success rather than accountability
081336 -        for mistakes. as developed on 980405. ref SDS 6 1491
081337 -
081338 -        a.  My feeling, from the report on 980813, ref SDS 13 2204, is
081339 -            that "intelligence" should be defined as a process to ...
081341 -              ..
081342 -             1. organize
081343 -             2. align
081344 -             3. analyse
081345 -             4. summize linked to details
081346 -
081347 -            ...as currently shown in the web page. ref OF 4 7920
081348 -
081349 -                  http://www.welchco.com/00302.HTM#7920
081351 -             ..
081352 -        b.  Each of these elements are accomplished in the human mind,
081353 -            albeit poorly, particularly as the number of details grows
081354 -            and the time period over which details impact performance
081355 -            is extended over weeks, months and years, as Andy Grove
081356 -            points out in his book, reviewed on 980307. ref SDS 5 3668
081358 -             ..
081359 -        c.  Communication Metrics uses POIMS technology to perform
081360 -            these elements faster, better and cheaper than can be done
081361 -            using existing methods, as explained in the web page, and
081362 -            cited by the U.S. Army Corps of Engineers report.
081364 -             ..
081365 -            Morris makes no mention of the need for technology designed
081366 -            to keep pace with the daily volume of business activity.
081367 -            This may convey the impression that Communication Metrics
081368 -            can be accomplished by adding another executive or engineer
081369 -            or administrative assistant.
081371 -             ..
081372 -            We could not organize, align, analyse and link summary to
081373 -            details by adding 10 people that a Communication Manager
081374 -            accomplishes using SDS program under POIMS technology.
081375 -             ..
081376 -        d.  Morris does not mention using the Internet to deliver
081377 -            "intelligence" that builds and maintains shared meaning. As
081378 -            noted above, ref SDS 0 4224, there is no discussion of how
081379 -            this use of the Internet improves upon existing email that
081380 -            executives are already using, per discusson on 980722. see
081381 -            ref SDS 9 4826
081382 -        ..
081383 -    6.  Morris identifies specific application of Communication
081384 -        Metrics to construction claims, ref DRT 1 6006, reflecting his
081385 -        point on 980827. ref SDS 17 8520
081387 -         ..
081388 -        I am concerned that singling out construction claims in the
081389 -        market, would be like saying the alphabet or PCs or office
081390 -        furniture or accounting are good for construction claims, but
081391 -        not for everything else.
081392 -         ..
081393 -        Do the CEO, CFO, marketing, engineering... need "intelligence"
081394 -        for better communication, as defined by Morris...
081395 -
081396 -           "... a chronology of events, ...event linkage, history, and
081397 -           analysis. ...sumarized, and aligned with business
081398 -           objectives." ref DRT 1 3300
081400 -         ..
081401 -        How can people discover the value of "intelligence" if it is
081402 -        only used to avoid accountablity for not using intelligence to
081403 -        avoid the "crisis" that lead to claims?
081405 -         ..
081406 -        Morris is correct saying at ref DRT 1 6006 that Communication
081407 -        Metrics has been used for claims management, ref SDS 1 6894,
081408 -        but it has also been used for general management (on projects
081409 -        subject to contract, as he points out) at PG&E, ref DRP 1 8444,
081410 -        and at the U.S. Army Corps of Engineers. ref DRP 2 6172
081412 -         ..
081413 -        We are trying to figure out to help people overcome ignorance,
081414 -        fear and denial that "intelligence" can improve every facet of
081415 -        management in like manner as the alphabet, PCs, office
081416 -        furniture and other level of effort functions.
081417 -        ..
081418 -    7.  What about critical benefits of "intelligence" for...
081419 -    
081420 -            a.  Better listening. ref OF 4 1838
081421 -
081422 -            b.  Clear, concise, complete communication. ref OF 4 8527
081424 -         ..
081425 -        These are generic benefits like analysis, alignment, and so on
081426 -        that broaden the appeal of the methodology.
081428 -         ..
081429 -        Since we are adding "metrics" to communication, it should be
081430 -        expected that "communiciation" is improved. Since communication
081431 -        is most critical factor of successful management, we should
081432 -        have a big market, per Andy Grove's practice of taking copious
081433 -        notes to avoid the ambiguity of mental maps, as reviewed on
081434 -        980307. ref SDS 5 3668
081436 -         ..
081437 -        How do we reach it?
081438 -
081440 -  ..
081441 - Executives Need Explanation of Business Intelligence
081442 -
081443 - Follow up ref SDS 20 1124, ref SDS 17 3052.
081444 -
081445 - Morris does not comment on the explanation of "intelligence," and does
081446 - not offer an alternate explanation in his submission, so this may
081447 - indicate that the explanation now published is adequate.
081448 -
081449 -
081451 -  ..
081452 - Communication Metrics Uniquely Provides Internal Intelligence
081453 -
081454 - Follow up ref SDS 20 5872.
081455 -
081456 - Morris does not comment on this subject.
081457 -
081458 -
081459 -
081460 -
081461 -
0815 -