CONTACTS 
0201 - Sprint Univ of Ex
020101 - Mr. Rich Zak; Process Analyst

SUBJECTS
Send product information, requesting give
Sprint University of Excellence

0804 -    ..
0805 - Summary/Objective
0806 -
080601 - Follow up ref SDS 6 0000, ref SDS 5 0000.
080602 -
080603 - Rich called and asked about Communication Metrics.  I explained the
080604 - reports issued by the government and explained some background on
080605 - application at USACE and PG&E.  We considered the potential to develop
080606 - training programs on Communication Metrics at Sprint's University of
080607 - Excellence.
080608 -
080609 - Submitted ref DIT 1 0000 submitting this record for background, and
080610 - the reports by the U.S. Army Corps of Engineers, ref DRP 1 0000 and
080611 - ref DRP 2 0000.
080612 -
080613 -     [On 980820 called Sprint to follow up. ref SDS 7 0000]
080614 -
080615 -
080616 -
0807 -
0808 -
0809 - Discussion
0810 -
081001 -  ..
081002 - Sprint University of Excellence to Review Communication Metrics
081003 -
081004 - Rich Zak called following up my call to Judy Simmons on Tuesday,
081005 - 971111, ref SDS 6 0000, inquirying about article in PM Network on
081006 - 970822 reviewed at ref SDS 2 8009.
081007 -
081008 - He requested an explanation of Communication Metrics.
081009 -
081010 -
081011 -
081012 -  ..
081013 - Communication Metrics Adds "Intelligence" to Information
081014 -
081015 - Com Metrics provides intelligence support for executives and managers
081016 - so they can use the Information Highway (i.e., faster information
081017 - flows) to empower better management, performance and earnings, rather
081018 - than be overwhelmed by information overload, as is currently happening
081019 - to everyone, per presentation at PMI on 970910. ref SDS 3 3479
081020 -
081021 - Advised of government reports that provide an official definition and
081022 - calculate cost savings.  The report dated 970328 defines "business
081023 - intelligence" in para one on page one of the Executive Summary. see
081024 - ref DRP 1 6172
081025 -
081026 -
081027 -  ..
081028 - Managers Need Support to Keep Up in the Age of Information Overload
081029 -
081030 - Gave the analogy of the National Security Advisor for the President,
081031 - to illustrate the new work role that is needed to deal with the new
081032 - realities of information age that overwhelms executives.
081033 -
081034 - The new role is supported by specialized technology to make the role
081035 - economically viable, as explained in the government reports.
081036 -
081037 - Without the new role, managers are unable to cope with the growing
081038 - avalanche of daily meetings, calls, fax, email.  If someone is not
081039 - assigned to develop business intelligence and provide the front-end
081040 - investment in planning and analysis, then this does not get done and
081041 - disaster strikes under "Murphy's Law."
081042 -
081043 - Without specialized technology, the role is impossible to perform.
081044 - Hiring more people to "manage" communication merely produces more
081045 - congestion from more meetings and calls, that increase the risk of
081046 - complexity instead of arresting the disorder that infects and spreads
081047 - in conventional management systems.
081048 -
081049 -
081050 -  ..
081051 - Limited Span of Attention Impairs Earnings, Solved by Comm Metrics
081052 -
081053 - Explained generally the concept of limited span of attention which
081054 - impedes objectives to flatten organization structures. Communication
081055 - Metrics expands span of attention and so produces significant cost
081056 - savings by reducing managerial "rework" which is typically absorbed as
081057 - overhead expense under conventional management practice, as set out in
081058 - the government report dated 971007 on page 2 pare 6, ref DRP 2 line
081059 - 62.  A detailed explanation is on page 11, ref DRP 2 line 540.
081060 -
081061 -
081062 -  ..
081063 - Adding Metrics to Communication Most Useful Type of Business Metric
081064 -
081065 - Communication Metrics improves performance more than traditional
081066 - business metrics in accounting, cost and schedule control, because
081067 - managers spend most of their time communicating.  A system of
081068 - "metrics" with effective tools to align the work with organizational
081069 - objectives and commitments, through communication makes a big
081070 - improvement in cost savings, as reported by the government.
081071 -
081072 -
081073 -  ..
081074 - Communication Metrics Requires Training and Transitioning
081075 -
081076 - Rich asked if I am inquiring about developing a training program?
081077 -
081078 - I explained my goal for Sprint to use and market Communication Metrics
081079 - for improve earnings.  If Sprint recognizes this potential then a
081080 - training program would be needed on the following....
081081 -
081082 -      1.  Communication Metrics Science and Implementation
081083 -      2.  SDS skills training and intranet integration
081084 -
081085 - A curriculum, ref OF 1 8V4I, was prepared for the Wharton School of
081086 - Business, and for George Washington University, in 1995, to introduce
081087 - executives and senior managers to Communication Metrics, see
081088 - ref DIP 1 line 33. This curriculum could be developed into a full
081089 - training program to fit Sprint's University of Excellence practices
081090 - and procedures.
081091 -
081092 - A copy of the curriculum is available upon request.
081093 -
081094 - Organizational cultures require a period of transitioning where highly
081095 - skilled Communication Managers demonstrate and perform Communication
081096 - Metrics, so that everyone can see it not a threat, and in fact is a
081097 - great help in getting the work done faster, better and cheaper.
081098 -
081099 - The Welch Company supports all of these functions:
081100 -
081101 -      •  Orientation
081102 -      •  Training and Training Program Development
081103 -      •  Transitioning
081104 -
081105 - The first step is for management to recognize an opportunity to
081106 - develop added value in Communication Metrics.
081107 -
081108 -
081109 -
081110 -  ..
081111 - Sprint Univ of Excellence will Review Gov Reports, Schedule Demo
081112 -
081113 - I offered to meet with Rich and his team and demonstrate the SDS
081114 - technology that makes Communication Metrics practical.  We can review
081115 - the government reports showing the potential for supporting Sprint's
081116 - management improvement objectives.
081117 -
081118 - Rich said to send the government reports to
081119 -
081120 -              Joe Rose
081121 -              Process Analyst
081122 -              University of Excellence
081123 -              4401 West 103rd Street
081124 -              Overland Park, KS  66207
081125 -
081126 - Rich is also a Process Analyst.  He will review the reports as well.
081127 -
081128 - Rich will notify me on scheduling a demonstration.
081129 -
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0812 -