THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
S U M M A R Y
DIARY: October 15, 1997 01:25 PM Wednesday;
Rod Welch
Visited DPB about subscribing for advertising and marketing.
1...Summary/Objective
2...Dataline Market Research Service
..............
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CONTACTS
0201 - Daily Pacific Builder 415 495 4200
020101 - Ms. Cindy NLN; Account Executive =415 882 2847; Department =Telephone
0202 - F. W. Dodge Division 510 636 1142 fax 1858
020201 - Ms. Cindy Mineni; Sales Representative =510 636 1142
020202 - Sales Department
SUBJECTS
SDS Marketing Sales Contacts
Construction (DPB)
Market Research
0605 - ..
0606 - Summary/Objective
0607 -
060701 - Follow up ref SDS 3 0000.
060702 -
060703 - Investigated FW Dodge Dataline service. Costs $289 per month for
060704 - large scale projects in California. I will try this to locate
060705 - organizations who can recognize their need for Communication Metrics.
060706 -
060707 - Should get software on 971020.
060708 -
060709 - [On 971016 called for clarification of terms. ref SDS 4 2852]
060710 -
060711 - [See delay getting software to 971104, ref SDS 6 3862.]
060712 -
060713 - [On 971105 began project for Web site to deliver business
060714 - intelligence. ref SDS 7 1459]
060715 -
060716 -
0608 -
0609 -
0610 - Meeting
0611 -
061101 - Dataline Market Research Service
061102 -
061103 - Followed up work at ref SDS 3 0000.
061104 -
061105 - Since USACE situation seems to be percolating, and other marketing
061106 - initiatives are resting, we have time to try the FW Dodge service to
061107 - obtain additional leads that support marketing, based on reports from
061108 - the Corps of Engineers.
061109 -
061110 - I opened the Daily Pacific Builder Web site, but could not find any
061111 - content for classified ads nor for projects, either in pre-bid or out
061112 - for bids status.
061113 -
061114 - Called DPB and talked to Cindy.
061115 -
061116 - She said the DPB Web site does not contain content. It merely shows
061117 - what is available in Dodge publications and on-line sources. She said
061118 - F.W. Dodge provides software to access their dedicated data base
061119 - called Dataline.
061120 -
061121 - We investigated the Dataline service on 930209. ref SDS 3 0000
061122 -
061123 - I asked about the cost of the Dataline service?
061124 -
061125 - Cindy said that one level of service costs $1032 per month and a
061126 - broader based service costs $1700 per month, and that both require a
061127 - minimum 3 month commitment. She said most customers purchase another
061128 - software program that works with the Dataline service and costs an
061129 - additional $395.
061130 -
061131 - She indicated the cost of the DPB for 3 months is $556.
061132 -
061133 - Cindy is demonstrating Dataline at the DPB office in San Francisco
061134 - today. I can visit the office for a demonstration.
061135 -
061136 -
061137 - ..
0612 -
0613 -
0614 - 1505 visited Cindy at DPB
0615 -
061501 - She showed the F.W. Dodge program provides a way to list projects in
061502 - pre-design and design and out for bid. They can also select for
061503 - dollar size.
061504 -
061505 - I asked for a listing of projects over $25M.
061506 -
061507 - Cindy said we can get the Dataline service for only $289 per month if
061508 - we restrict it to $25M and above.
061509 -
061510 - I explained we have time for next few weeks to try this service to see
061511 - if it can support our marketing goals.
061512 -
061513 - Cindy said we can only be on-line for 3 hours per month and have to
061514 - commit for 3 months.
061515 -
061516 - I explained that if Dataline is effective, this commitment would be
061517 - acceptable.
061518 -
061519 - Cindy said the basic method is to download the information so normally
061520 - we are only on-line for 10 minutes a day a few days a week, and
061521 - therefore 3 hours should be ample. If we exceed 3 hours, then the
061522 - cost is $35 per hour.
061523 -
061524 - We get unlimited on-line service for the first month, while we are
061525 - learning to use the system. I asked her to write this on the order.
061526 -
061527 - We will get the software in the mail, probably next Monday.
061528 -
061529 - The invoice does not say whether this is IBM, etc. Need to call
061530 - Cindy and verify.
061531 -
061532 - [On 971016 called Cindy, ref SDS 5 2852.]
061533 -
061534 - The service is available from 0430 to 2030 everyday, including
061535 - weekends.
061536 -
061537 - Cindy said the service start date will be the first date we log onto
061538 - Dataline.
061539 -
061540 - The invoice does not show the billing effective date. Need
061541 - clarification.
061542 -
061543 - [On 971016 called Cindy, ref SDS 5 2854.]
061544 -
061545 - We will be billed monthly. The first month will be prorated, so we
061546 - are charged only for actual usage.
061547 -
061548 - Cindy called a colleague at her office in San Leandro and had her fax
061549 - a credit card payment sheet to the DPB office where we were meeting.
061550 -
061551 - She filled this out and I signed it so we can try the service which
061552 - will cost $289.
061553 -
061554 - Cindy prepared a form #77227620 which is the agreement between Welch
061555 - and F.W. Dodge for the Dataline service. She said this is our
061556 - receipt for the $289 in the credit card transaction.
061557 -
061558 -
061559 -
061560 -
0616 -
Distribution. . . . See "CONTACTS"