CONTACTS 
0201 - Intel Corporation                                                                                                                                                  O-00000666 0201
020101 - Mr. Keith Kwasney; Project Controls Group Manager

SUBJECTS
Industry Contacts, Intel
Demonstrate SDS Technology, Communication Metrics Science
Email Not Enough Time to Read

0905 -
0905 -    ..
0906 - Summary/Objective
0907 -
090701 - Follow up ref SDS 20 0000, ref SDS 18 0000.
090702 -
090703 - Communication Metrics is a new management science that uses technology
090704 - to apply principles of cognitive science and management fundamentals.
090705 - We discussed doing projects at Intel to demonstrate the methodology so
090706 - the technology can evolve more quickly.  Keith asked how Communication
090707 - Managers correlate with traditional management structures?  Used a
090708 - graphic from meeting with Dave Vannier showing Project Managers do the
090709 - "leadership" part of communication, and Communication Managers add
090710 - metrics that produce "intelligence" so leadership is effective.
090711 -
090712 -     [Submitted notes of meeting on 970729, ref SDS 26 0000.]
090714 -      ..
090715 -     [See telecon with Keith at ref SDS 27 0000.]
090716 -
090717 -
090718 -
090720 -  ..
0908 -
0909 -
0910 - Discussion
0911 -
091101 - 70 Email a Day is a Busy Information Highway
091102 - Communication Metrics Supplements Cost/Schedule Control
091103 -
091104 - Explained Welch objective to introduce Communication Metrics at Intel
091105 - per telecon with Lou Kummerer on Intel's need to supplement schedule
091106 - control, ref SDS 22 0000.  Communication is 90% of a manager's time.
091107 - Improving this function directly improves effectiveness.  The Internet
091108 - and efforts like TQM fail because they burden managers with more
091109 - information and meetings.
091111 -  ..
091112 - We reviewed the record showing Dave Vannier receives 70 email a day,
091113 - ref SDS 18 9009.  Keith acknowledged this level at Intel, supporting
091114 - Dave's point on 950927 that email is the least productive business
091115 - system at Intel, ref SDS 7 4939, and discussion with General Hatch on
091116 - on 960410 re "Noise." ref SDS 12 7739, ref SDS 12 5839.
091117 -
091118 -     [On 970828 similar problem at Corps of Engineers, ref SDS 29
091119 -     9109.]
091121 -      ..
091122 -     [On 000326 Traction email program solves problem of getting 160
091123 -     email a day. ref SDS 35 4067
091125 -  ..
091126 - Welch can support an Intel project, program or Division to demonstrate
091127 - Communication Metrics methodology so that Intel management can learn
091128 - from experience about adding "metrics" to communications, and how this
091129 - improves management, saves time and cost with less daily frustrations
091130 - and acrimony.  At the U.S. Army Corps of Engineers, CPM scheduling and
091131 - Communication Metrics were performed together, see Appendix E of the
091132 - report submitted today, ref DRP 1 line 118.
091133 -
091135 -  ..
091136 - Intel Wants Schedule to Integrate with Diary Data Base
091137 -
091138 - Keith noted a team he is on at Intel to develop better support for
091139 - Project Managers.  He seemed to indicate managers have asked about
091140 - integrating schedule activities with a diary data base, which is part
091141 - of the Schedule Diary System (SDS) used for Communication Metrics.
091142 - (Dave Vannier said in May that Intel is people intensive, but moving
091143 - to Web, ref SDS 17 3333.)
091145 -  ..
091146 - This should be easy to accomplish.  The SDS program is complex because
091147 - management is complex.  It performs functions nobody has considered
091148 - because the human mind does them automatically.  SDS is not initially
091149 - "intuitive" because nobody has experience (conscious awareness) from
091150 - which to intuit SDS functions.  SDS is easy to learn though because it
091151 - empowers managers to use good work practices they want to use.
091153 -  ..
091154 - Keith recognized the need for a dedicated Communication Manager
091155 - to maintain the diary data base by performing a...
091156 -
091157 -    •  Writing function to create a useful record
091158 -    •  Library function to organize and retrieve the record
091159 -    •  Analysis function to discover errors and link the record
091160 -    •  Briefing function to focus managers on the record
091161 -    •  Facilitator function to effectively apply the record
091162 -    •  Scheduling function to ensure follow up of the record
091163 -
091165 -  ..
091166 - We examined the meeting with Dave Vannier on 970603 showing a need to
091167 - maintain alignment of team members with understandings and commitments
091168 - following project review meetings, ref SDS 18 line 354.  The tasks
091169 - Keith cites above accomplish the alignment needed for effective
091170 - leadership, as reported by the Corps of Engineers, ref DRP 1 line 168.
091172 -  ..
091174 -  ..
091175 - The "library" function was discussed with Marcy at a meeting with
091176 - Intel to prepare for David's presentation to Asilomar, ref SDS 11 9302.
091177 -
091178 -
091180 -  ..
091181 - New Realities Need New Path for Technology to Empower Leadership
091182 -
091183 - We examined the Welch article published in May 1996 issue of PM
091184 - Network:
091185 -
091186 -               New World Order Needs Old Time Religion
091187 -
091188 -    ...Keith has this issue which shows an Intel microprocessor chip
091189 -    (probably) on the cover.
091190 -
091191 - Though not commonly recognized, the original use of religion, "re
091192 - legre" meaning to "bind back," as seen from prodigious citations in
091193 - the bible, correlates to sound management practice taught in MIT's
091194 - program on the Learning Organization, ISO 10006, PMBOK and Cal Tech
091195 - publications, which all call for linking current work back to original
091196 - sources, ref DRP 1 line 345.  Keith was familiar with these criteria.
091197 - The "metrics" of "linking back" inherently exposes errors and
091198 - deviations in daily communications that can be fixed before delay and
091199 - extra cost occur.
091201 -  ..
091202 - "Binding back" or linking to original sources reflects innate mental
091203 - processes to integrate...
091204 -
091206 -                  ..
091207 -                 Time <---------+---------> Information
091208 -                                |
091209 -                                |
091210 -                                |
091211 -     ...that creates ------> Knowledge
091212 -
091213 -
091214 -     ...as discussed with Dave Vannier in the meeting on 960627 to
091215 -     prepare for PMI's Asilomar Conference on useful technology, ref
091216 -     SDS 10 line 586, and discussed on page 1 of the Corps of Engineers
091217 -     report on Communication Metrics ref DRP 1 line 132.
091219 -  ..
091220 - The mind's automatic pilot called "consciousness," uses its experience
091221 - (i.e., information from past events) to evaluate and decide actions
091222 - based on new information, and draws implications about future impacts.
091224 -  ..
091225 - However, the mind commingles and changes meaning when it is bombarded
091226 - by a hectic schedule.  Writing was invented to preserve and convey
091227 - original understandings, but managers do not have enough time to use
091228 - it consistently.  Welch has developed a first generation design that
091229 - accidentally discovered the secret of automated integration for time
091230 - and information, ref SDS 13 8811, and thereby, produced technology
091231 - that is useful for leadership by leveraging the mental process of
091232 - linking back to original sources.
091233 -
091235 -  ..
091236 - Knowledge Space a New Paradigm for a New Age
091237 -
091238 - I drew a graph on the marking board showing how technology integrates
091239 - management tasks essential for effective leadership, as set out in the
091240 - explanation of Intelligence in the POIMS paper. ref OF 2 6011
091242 -  ..
091243 - Projects are comprised of "Subjects" (also "categories"):
091244 -
091245 -        Objectives                People
091246 -        Requirements              Organizations
091247 -        Scope                     Policies
091248 -        Schedules                 Procedures
091249 -        Budgets                   Physical Objects
091250 -        Contracts                 Operations
091251 -
091252 -     ...from analysis of cost/benefit on 970726. ref SDS 24 6639.
091254 -  ..
091255 - These "subjects" cause a constant stream of information. Over time the
091256 - number of subjects explode into thousands of sub-structures that must
091257 - be remembered along with a huge volume of information.  The mind
091258 - buffers, i.e., suppresses, the complexity by summarizing details so
091259 - that people are not overwhelmed.  But mental summary causes mistakes
091260 - under "Murphy's Law," due to mental blind spots, per analysis on
091261 - 940609. ref SDS 4 0020  Henry Kissinger charactizes the resulting
091262 - environment as Alice in Wonderland, also on 940609. ref SDS 5 4238
091263 -
091264 -     [See application of this idea to calculate cost savings by
091265 -     avoiding rework, ref SDS 31 3822.]
091267 -  ..
091268 - Organizing Structures and Chronology (time):
091269 -
091270 -        The glue that binds (integrates) time and information under
091271 -        Communication Metrics is the Welch organizing array of analysis
091272 -        and external documents, so that the entire world of information
091273 -        encountered by a manager, and associated thinking, is
091274 -        structured by chronology. The mind uses chronology to determine
091275 -        causation, and since management is primarily a process of
091276 -        making decisions based on "cause and effect," this method
091277 -        greatly improves management.
091278 -
091279 -
091281 -  ..
091282 - Documents and Internet Require Stronger Concept of "Knowledge"
091283 -
091284 - Integrating time and information with analysis produces a multi-tiered
091285 - array that reflects the human mental process of creating layered webs
091286 - of connections that build new knowledge each day.  Historically this
091287 - knowledge has been captured preserved and applied through production
091288 - of "documents," e.g., books, manuals, memos, letters.  Today, the
091289 - Internet ports these historical methods of "knowledge" creation to an
091290 - electronic medium, but it has not improved management productivity,
091291 - because it lacks the design of integrating time and information.
091293 -  ..
091294 - The Welch concept of "knowledge space" adds value to the Information
091295 - Highway, so that management details can be controlled in a manner
091296 - similar to design details for a computer chip, office building or
091297 - airplane.  Information can be positioned in "knowledge space" with
091298 - multiple pointers for instant assembly under alternate subjects. This
091299 - design lifts the innate capacity to think, remember and communicate
091300 - which is the essence of effective management.  It marks a critical
091301 - advance in the use of the alphabet as our fundamental knowledge tool.
091302 -
091303 -
091305 -  ..
091306 - U.S. Army Corps of Engineers Found Communication Metrics Useful
091307 -
091308 - I gave Keith a copy of the Corps of Engineers' report dated 970328,
091309 - received at ref SDS 16 line 167.  Explained it was reviewed by Dave
091310 - Vannier and led to our meeting on 970603.
091311 -
091312 - We reviewed General Hatch's view that Communication Metrics adds
091313 - intelligence to information by organizing and analysing the record.
091314 - ref DRP 1 line 123
091316 -  ..
091317 - The Corps reported that managers get mixed up without realizing it and
091318 - this causes errors, frustrations and acrimony that is solved by
091319 - Communication Metrics, ref DRP 1 line 550.
091320 -
091321 -
091323 -  ..
091324 - Communication Metrics Empowers use of Sound Management Consistently
091325 -
091326 - We looked at Dave Vannier's observation that Intel managers are using
091327 - good management practice, ref SDS 18 4528; yet they become
091328 - disconnected from objectives and commitments over time, ref SDS 18
091329 - 5803.  IBM, Microsoft, Harvard, the CIA, -- managers everywhere face
091330 - the same challenge in the age of the Information Highway, to use good
091331 - practices consistently, day in and day out.
091333 -  ..
091334 - We looked at the SDS record on 960202 where Tom Keesling also observed
091335 - that commanders and executives in the Corps of Engineers use good
091336 - management practices. ref SDS 9 4488.  Thus, it is common for
091337 - successful managers to feel they use "good management practice," yet
091338 - strive for improvement through more consistent application.  Tom is
091339 - the author of the Corps of Engineers' report prepared a year later on
091340 - 960328 that found experience showed Communication Metrics empowers
091341 - managers to use good management consistently, and this improved
091342 - effectiveness of the organization, ref DRP 1 line 148.
091343 -
091345 -  ..
091346 - Intel Managers Empowered, But Not Enough Time for Good Management
091347 -
091348 - We reviewed Lou Kummerer's paper explaining the tradition and benefits
091349 - of "empowerment" at Intel, ref OF 1 line 33; yet noting the difficulty
091350 - of maintaining consistent use of sound management standards, shown on
091351 - 970710. ref SDS 21 2009
091353 -  ..
091354 - We looked at the record of a Cal Tech seminar in 1992 and publications
091355 - calling for a "feedback loop" in communications, ref SDS 3 2074,
091356 - because shared events like meetings, calls and email, do not result in
091357 - shared meaning, see ref SDS 3 2074, but rather common understanding
091358 - quickly dissipates following events due to subsequent incoming
091359 - information from more meetings, calls and email. We looked at Dr. Tom
091360 - Landauer's explanation from his paper on ...
091362 -  ..
091363 -         Latent Semantic Analysis of Knowledge Acquisition
091364 -
091365 -   ...explaining a theory and stochastic model of human cognition that
091366 -   shows how meaning actually changes over time in each human mind due
091367 -   to the influence of new information from interceding events, ref SDS
091368 -   13 3734.
091370 -  ..
091371 - We looked at Dave Vannier's explanation of Intel's goal for technology
091372 - to aid consistent use of good management, from his interview in Byte
091373 - in 1991, ref SDS 7 8943, yet he reported 5 years later on 950927:
091374 -
091375 -                 ...there isn't enough time
091376 -
091377 -    ...to manage information adequately, ref SDS 7 5002, and on 960103,
091378 -    ref SDS 8 8409, on 960627, ref SDS 14 8488, and on 970603, ref SDS
091379 -    18 5803.  So this condition is common.
091380 -
091382 -  ..
091383 - Information Entropy Causes Management by Guess and Gossip
091384 -
091385 - There isn't enough time anywhere to use sound management practice
091386 - consistently on the Information Highway.  A paper by the U.S. Air
091387 - Force Institute of Technology (AFIT) explains that over time, entropy
091388 - infects information and leads to management chaos, cost growth and
091389 - schedule delays, ref SDS 20 0108.  Managers are forced by time
091390 - constraints to take short cuts.
091391 -
091392 -    [On 970910 report executives do not have to think. ref SDS 30 3479]
091394 -     ..
091395 -    [On 971007 reviewed Max Widemans's comments. ref SDS 32 3889]
091397 -  ..
091398 - To save time, managers use more conversation and avoid managing
091399 - information and preparing for meetings.  Mistakes occur due to the
091400 - tenuous nature of dialog, cited by Dr. Landauer.  Fixing mistakes
091401 - reduces time available to manage information and prepare for meetings
091402 - which then leads to more mistakes.  The "chaos" cited by the U.S. Air
091403 - Force in its study causes management by "guess and gossip," reported
091404 - by the U.S. Army Corps of Engineers, ref DRP 1 3649, and also at...
091405 - ref DRP 1 1103
091406 -
091407 -     [Article on importance of "time" on "learning" ref SDS 28 8899.]
091409 -      ..
091410 -     [See calculation of savings by reducing rework, ref SDS 31 4472.]
091412 -  ..
091413 - Critical work like weapons systems have limitless funds to "buy-off"
091414 - losses due to poor management, see 961210, ref SDS 15 0099, and
091415 - article on risk management on 970707. ref SDS 20 0108.  Peter Drucker
091416 - notes, however, that over time, all organizations compete on quality
091417 - of management, ref SDS 1 1504, since that is the only source of added
091418 - value for customers, discussing Drucker's views on 960301. ref SDS 10
091419 - 5967.  This presents an incentive to solve the time/information
091420 - problem.
091421 -
091422 -     [On 980414 Intel announces plans to reduce staff due to reduced
091423 -     earnings, after announcing a few weeks earlier plans for $5B
091424 -     captial expansion in 1998 along. ref SDS 34 3559  This may relfect
091425 -     strategic dissonence that leads to trouble, per review of Andy
091426 -     Grove's book on 980307, ref SDS 33 5517, which Intel's cushion of
091427 -     recent earnings will enable the firm to absorb.]
091429 -  ..
091430 - The U.S. Army Corps of Engineers reported that Communication Metrics
091431 - solves this problem, ref DRP 1 6172
091432 -
091433 -
091435 -  ..
091436 - Project Manager Leads, Communication Manager Adds "Metrics"
091437 -
091438 - Keith voiced Dave Vannier's question about differentiating the work of
091439 - a Communication Manager from what Intel's executives and project
091440 - managers are already doing.  We looked at the analysis of this issue
091441 - from the meeting with Dave on 970603, ref SDS 18 line 327, and
091442 - examined a graph showing these roles are complimentary in providing
091443 - effective communication, where a "project" is a particular type of
091444 - "community."
091446 -  ..
091447 -          <0434
091448 -
091449 -                |           Communication              |
091450 -                |                                      |
091451 -                |     Builds Effective Communities     |
091452 -                +-----------------+--------------------+
091453 -                                  |
091454 -  Project           +-------------+----------------+
091455 -  Manager --------- | ------- Leadership           |
091456 -                    |     Vision, Objectives       |
091457 -                    |   Strategy, Requirements     |
091458 -                    |  Plan, Organize, Integrate   |
091459 -                    |     Evaluate and Decide      |
091460 -                    |       Adjust Conflict        |
091461 -                    |          Motivate            |
091462 -                    +--------------+---------------+
091463 -                                   |
091464 -  Communication   +----------------+------------------+
091465 -  Manager         |                                   |
091466 -   +--------------+------------+         +------------+--------------+
091467 -   |   Builds Understanding    |         |        Follow Up          |
091468 -   |  Maintain Shared Meaning  |         | Schedule Tasks, Discovery |
091469 -   |Align with Original Sources|         |       Action Items        |
091470 -   +---------------------------+         +---------------------------+
091472 -  ..
091473 - In the age of the Information Highway, there is plenty to do so the
091474 - leader and the Communication Manager are complimentary instruments.
091475 -
091476 -
091478 -  ..
091479 - Communication Metrics Only Solution to Information Overload
091480 -
091481 - Keith asked about SDS use of graphics.  SDS is a DOS program that does
091482 - not integrate graphics.  This is not a limitation to usefulness,
091483 - though market dynamics create perceptions that hamper use.  People
091484 - mistake graphics for advanced technology, when what is needed is the
091485 - correct design to convert information into knowledge.
091487 -  ..
091488 - Obviously, graphics is a future improvement.  It requires revenue that
091489 - can only be generated by working for customers.  Welch can perform a
091490 - unique form of work, Communication Metrics, that adds value and is not
091491 - available from other sources, nor is it likely to become available for
091492 - many generations, since it seems to be very difficult for others to
091493 - grasp the secret of automated integration of time and information.
091494 - Popular programs like Lotus Organizer, Lotus Notes, Echo Pro, etc.,
091495 - provide lots of graphics, but do not provide metrics for communication
091496 - which is the only path to better management.
091497 -
091499 -  ..
091500 - IBM Paid $3.5B to Discover it Cannot Replicate SDS Technology
091501 -
091502 - On 941113 IBM executives saw a demonstration of SDS in November 1994
091503 - and noted it integrates communication and information tools they were
091504 - trying to create.  A project was scheduled to make SDS a Windows
091505 - program, ref SDS 6 5380  A few months later IBM abandoned this effort
091506 - and instead spent $3.5B to get Lotus Notes, thinking it could be made
091507 - to perform the magic of SDS and that it supported graphics.  This was
091508 - a waste of money (see Fortune 970526 p 58, reviewed on 970617.
091509 - ref SDS 19 7493)  Neither Lotus Notes, nor anything else can perform
091510 - SDS functions for Communication Metric.  Many people are working on
091511 - it, but they have not discovered the right path.
091512 -
091513 -      [On 001130 IBM gave up trying to get Lotus Notes to support
091514 -      Knowledge Management. ref SDS 36 F26K
091516 -  ..
091518 -  ..
091519 - Intel has helped forge a new world order by taking the right path on
091520 - microprocessors 30 years ago.  Now it can help take the right path to
091521 - shape this new world order to fulfill the vision of its founders.
091522 -
091523 -
091525 -  ..
091526 - Intel Follow Up within 30 Days
091527 -
091528 - Keith will review the materials received today and our meeting,
091529 - including the Welch article in May 96 issue of PM Network.
091530 -
091531 - He will decide on the best avenue for Intel to give further
091532 - consideration to Communication Metrics.
091534 -  ..
091535 - One possibility is to use Communication Metrics to support schedule
091536 - control.  This can be accomplished with minimal intrusion of existing
091537 - processes, but will significantly improve existing CPM methods.  Since
091538 - scheduling impacts a wide range of daily management, improving the
091539 - schedule process will improve management of the projects, as found at
091540 - the Corps of Engineers.
091541 -
091542 -
091543 -
091544 -
091545 -
091546 -
091547 -
091548 -
091549 -
091550 -
091551 -
091552 -
091553 -
091554 -
0916 -