CONTACTS 
0201 - Intel Corporation
020101 - Mr. David S. Vannier; Program Manager for Consumer PCs
020102 - Desktop Marketing

SUBJECTS
Industry Contacts, Intel
Proposal, Contract & Support
Demand for Personal Computers Comes from...
Entertainment, Computers Offer Power, Effectance
NC Market Promoted by Oracle, Sun, Netscape
Cost/Benefit of Better Communications

1208 -
1208 -    ..
1209 - Summary/Objective
1210 -
121001 - Follow up ref SDS 39 0000, ref SDS 38 0000.
121002 -
121003 - Dave's project is to develop strategy for evolving markets in PC and
121004 - NC technologies.  Deliverables and requirements are being defined.  He
121005 - has a global team of personnel attached from existing Intel functional
121006 - elements.  Welch can support Project Management using Communication
121007 - Metrics to meet the challenges posed by this complex environment.
121008 - Contract provisions need to protect sensitive information provided by
121009 - Intel customers, which the Communication Manager will support.  Dave
121010 - is preparing a presentation on 970624 for approval of his initial
121011 - project plan (POR).  Upon agreement in principle, Welch can provide
121012 - interim support to prepare for the 970624 presentation.
121013 -
121014 -     [On 970605 submitted understandings. ref SDS 45 0000
121016 -      ..
121017 -     [On 970619 submitted ideas for Dave's meeting on 970624.
121018 -     ref SDS 49 0000
121020 -      ..
121021 -     [On 971126 Dave's boss wants to wait until Dave's project team
121022 -     shows value to client members, then start using SDS. ref SDS 60
121023 -     0001 and ref SDS 60 1942
121024 -
121025 -
121026 -
121028 -  ..
1211 -
1212 -
1213 - Discussion
1214 -
121401 - Goal:  Develop Market Strategy for Low Priced PCs
121402 -
121403 - Dave's project entails research and planning to position Intel in the
121404 - market for PCs that cost less than $1,000, reflecting a 960312
121405 - discussion on PCs becoming a comodity. ref SDS 28 2311
121406 -
121407 - The project relates to efforts by Oracle, Sun and Netscape to form a
121408 - low-end market based on a "teleputer," or "Network" computer (NC), the
121409 - Internet and Java.  More recently this market has been described in an
121410 - article reviewed on 960304 as a "Network Computer" or NC, per
121411 - ref SDS 27 6008.  Dave related focus at Intel over the past year to
121412 - aggressively investigate this opportunity.
121414 -  ..
121415 - We considered the advantages of PCs relative to the NC design using
121416 - common disk storage and system support.  Dave noted the potential for
121417 - NC users to encounter problems similar to those that mainframes cause,
121418 - which led to the current PC solution, per analysis on 960304 of
121419 - Internet "white paper" at ref SDS 27 9007. This was discussed at the
121420 - meeting on 970627 to prepare for Dave's presentation at Asilomar. see
121421 - ref SDS 30 7488
121423 -       ..
121424 -      [On 970617 NC reviewed in Fortune article at ref SDS 47 8442.]
121425 -
121427 -  ..
121428 - Project Will Identify How to Increase/Maintain Demand for PCs
121429 -
121430 - Dave drew a bell curve that plots market penetration as a function of
121431 - perceived need and performance appeal, reflecting prior considerations
121432 - on 960627, ref SDS 30 2462 and at meeting on 950927. ref SDS 17 4408
121433 -
121434 - Dave's sketch seemed to indicate that Intel calculates approximately
121435 - 50% of US homes have computers.  The beginning of the bell curve
121436 - reflects enthusiasts and specialized business situations (e.g., CAD)
121437 - that will generally strive to keep up with the latest releases of high
121438 - end capability.  The rest of the market consists of folks who want a
121439 - PC to participate in the cultural technology surge (e.g., Information
121440 - Highway) either believing this helps their children in school, helps
121441 - them a little with their work, provides access to the Internet for
121442 - information and entertainment, including another way to communicate
121443 - with family and friends.  As this "less motivated" market segment uses
121444 - the computer they recognize utility is less than expected, so demand
121445 - drops, although the push in schools tends to create residual demand to
121446 - enable children to do their work on a computer.  This is basically
121447 - wordprocessing.  The challenge is that credibility begins to wain as
121448 - the market matures, absent demonstrable increased benefits from
121449 - increased computer performance.  The broad "general market" becomes
121450 - one-time buyers rather than continue to chase the performance curve,
121451 - per our discussion on 950927. ref SDS 17 4005
121453 -  ..
121454 - Dave's project is to identify how to maintain and grow the market for
121455 - personal computers above the current 50% penetration.
121456 -
121457 -      [On 970617 Intel forecasts lower earnings ref SDS 46 8330.]
121458 -
121459 -      [On 980304 Intel forecasts reduced demand for PCs. ref SDS 63
121460 -      1917]
121462 -       ..
121463 -      [On 980313 news report sharp decline in PC sales despite drop in
121464 -      price below $1K. ref SDS 67 1331]
121466 -       ..
121467 -      [On 980414 Intel reports lower earnings layoff of employees. see
121468 -      ref SDS 68 3559]
121470 -       ..
121471 -      [On 001207 Intel reports cancellation of orders, lower PC sales
121472 -      cause reduced earnings. ref SDS 79 0001
121474 -       ..
121475 -      [On 010521 Microsoft goal to improve productivity, not realized
121476 -      at SRI. ref SDS 81 954N,
121478 -  ..
121479 - We discussed briefly growing a market by lowering price and increasing
121480 - usefulness under fundamental cost/benefit dynamics, per analysis at:
121481 -
121482 -      •  Citing POIMS paper ref SDS 10 3394
121483 -
121484 -      •  Using performance "metrics" to attract customers ref SDS 8
121485 -         5567
121487 -          ..
121488 -      •  Sell idea of "budgeting for success," ref SDS 20 5849
121490 -          ..
121491 -      •  Cost/Benefit disillusioned executives (customers), ref SDS 21
121492 -         3452 and ref SDS 25 1990
121493 -
121494 -      •  Increased "benefits" were formulated in concept of "Executive
121495 -         Dream Machine" for Asilomar at ref SDS 28 6580.
121496 -
121497 -
121499 -  ..
121500 - Need to Define "Completion," "Success," and Set Priority
121501 -
121502 - A critical factor of success for the project will be to clearly define
121503 - project deliverables that constitute completion and success, per
121504 - article in May 1997 issue of PM Network, ref SDS 43 7388.  Another key
121505 - factor is establishing priority for the project with respect to use of
121506 - resources.
121507 -
121509 -  ..
121510 - Economics Imply Strategy to Increase Usefulness of High End PCs
121511 -
121512 - Dave noted Intel prefers not to drop price because the cost of service
121513 - and administration is about the same for a $2K computer as it is for a
121514 - $1K system, with consequent squeeze on margins and/or reduced service
121515 - which then creates unhappy customers for computers that become a
121516 - comodity sold primarily based on price, rather than performance and
121517 - service, per above. ref SDS 0 4884
121519 -  ..
121520 - Since market competition will inevitably drive prices down, the only
121521 - option is to increase usefulness and consequent demand for products
121522 - and support that improve productivity on the job, so that customers
121523 - feel that paying an extra dollar returns two dollars, per the report
121524 - on 951107 in Byte magazine that Intel and Microsoft were studying ways
121525 - to accomplish this goal. ref SDS 19 8888
121527 -  ..
121528 - One aim of this effort might be to use low-end products with limited
121529 - service that compete on cost, to facilitate introduction of uses that
121530 - can be done faster and better on high-end products that necessarily
121531 - have a larger capital cost with attendant service.
121532 -
121533 -      [On 980304 Intel forecasts reduced demand for PCs. ref SDS 63
121534 -      1917]
121536 -       ..
121537 -      [On 980307 notified Dave of idea to use faster PCs to produce
121538 -      faster, better, cheaper intelligence. ref SDS 64 3548]
121540 -       ..
121541 -      [On 980307 reviewed Andy Grove's book "Only the Paranoid Survive"
121542 -      that indicates the work managers do that is productive which
121543 -      technology must support. ref SDS 66 3668]
121545 -       ..
121546 -      [On 980313 news report sharp decline in PC sales despite drop in
121547 -      price below $1K. ref SDS 67 1331]
121549 -       ..
121550 -      [On 980414 Intel reports lower earnings layoff of employees. see
121551 -      ref SDS 68 3559
121553 -       ..
121554 -      [On 010521 Microsoft goal to improve productivity, not realized
121555 -      at SRI. ref SDS 81 954N
121557 -       ..
121558 -      [On 050130 case study using low cost Dell computers yields lesson
121559 -      learned on culture forces that prevent good management.
121560 -      ref SDS 89 RU9L
121561 -
121563 -  ..
121564 - The key is demonstrating increased benefits from higher performing
121565 - personal computers, per above. ref SDS 0 1600  This requires creating
121566 - and offering tasks people can perform with computers that is more
121567 - valuable than is presently available for wordprocessing, spreadsheets,
121568 - email, Powerpoint, and the Internet, per our discussion on 950927,
121569 - ref SDS 17 4408 and ref SDS 17 3840  Dave noted that Intel tried to
121570 - move beyond information technology by applying computers for good
121571 - management, as related in his interview purblished in Byte magazine on
121572 - goals for a "paperless" office, reported on 910418, ref SDS 4 2744,
121573 - but found that this is hard to design, and difficult to sell based on
121574 - experience at IBM with Lotus Notes, reviewed on 950607. ref SDS 13
121575 - 6006  Dave recalled our discussion two (2) years ago 950927 about
121576 - using computers for Communication Metrics as an Operating System for
121577 - People and Enterprise, ref SDS 17 9483, based on empathic design
121578 - principles per the article reviewed on 940508. ref SDS 7 0001
121580 -  ..
121581 - On 960117 market analysts report Intel needs a "killer application,"
121582 - ref SDS 23 5840  Today, Dave worried that experience at Intel giving
121583 - up on plans to use computers for good management, reported on 950927,
121584 - ref SDS 17 7732, demonstrates market forces that presage collapse of
121585 - efforts to produce technology that improves management productivity.
121586 -
121587 -      [See letter to Dave with idea on this, ref SDS 48 6843
121589 -       ..
121590 -      [On 971020 letter to Dave transmits USACE report on cost savings
121591 -      using computers for working intelligently. ref SDS 59 0001
121593 -       ..
121594 -      [On 980226 IBM announced plans to market "business intelligence,"
121595 -      ref SDS 62 1247
121597 -       ..
121598 -      [On 980304 Intel forecasts reduced demand for PCs. ref SDS 63
121599 -      1917]
121601 -       ..
121602 -      [On 980313 news article reports drop in demand for PCs despite
121603 -      lower prices. ref SDS 67 1331]
121605 -       ..
121606 -      [On 980414 news article Intel earnings decline and layoffs
121607 -      announces. ref SDS 68 3559]
121609 -       ..
121610 -      [On 990404 audio and video indexing needs a lot of processing
121611 -      power. ref SDS 71 1998]
121613 -       ..
121614 -      [On 001207 Intel reports cancellation of orders, lower PC sales
121615 -      cause reduced earnings. ref SDS 79 0001
121617 -       ..
121618 -      [On 010521 Microsoft goal to improve productivity, not realized
121619 -      at SRI. ref SDS 81 954N,
121620 -
121621 -
121622 -
1217 -

SUBJECTS
Intel Games Sell High End Processors and Graphics
Games Computers Not Designed for Improving Communication Management B

1904 -
190501 -  ..
190502 - Computer Games are Attractive with High Performance Processors
190503 -
190504 - David explained that faster processors add to the enjoyment of
190505 - computer games by making graphics more elaborate and responsive, i.e.,
190506 - more "life-like," per discussion with Morris on 970116. ref SDS 34
190507 - I14O   Earlier on 960701 Morris mentioned a joint project with Intel
190508 - and Lockheed to create graphics to play games. ref SDS 31 MF8O
190510 -  ..
190511 - The value of computers for entertainment was discussed on 950927, see
190512 - ref SDS 17 4005, and on 951228, ref SDS 21 3883.
190514 -  ..
190515 - In 1945 Vannevar Bush proposed using computers for paperless office
190516 - efficiencies of electronic records management. ref SDS 26 H68K  In
190517 - 1965 Gordon Moore at Intel reported speed of microprocessors doubles
190518 - every 18 months, reported in Forges article reviewed last year on
190519 - 960304. ref SDS 26 4004  However, as Dave reports today smart people
190520 - are worried they cannot think of anyway to make faster computers
190521 - productive for people. ref SDS 26 UM85
190523 -  ..
190524 - On 910418 Dave was interviewed in Byte magazine and expected Intel
190525 - would make computers useful for daily management. ref SDS 4 2744
190526 - Earlier on 890523 SDS applies computer power to implement flexible
190527 - structure that makes paplerless office efficient with electronic
190528 - records management. ref SDS 1 P13O
190530 -  ..
190531 - On 950927 Intel gave up trying to make computers useful for
190532 - management. ref SDS 17 7732  This reflects dynamics of markets where
190533 - customers seek tools that can be learned in 20 minutes, reported on
190534 - 890809, ref SDS 2 5U6K, which drives demand for frivolous technology,
190535 - like games, because useful technology is difficult and complex, and so
190536 - cannot be learned in 20 minutes. ref SDS 14 1222
190538 -  ..
190539 - Also, on 950927 Dave saw a demonstration of SDS that accomplished
190540 - Intel goals in 1991 for using computers to improve daily management
190541 - with paperless office model. ref SDS 17 1830
190542 -
190543 -      [See article on market appeal for games, ref SDS 46 3975.]
190545 -       ..
190546 -      [On 970919 article reports study showing IT has reduced
190547 -      productivity in past 10 years because technology that can be
190548 -      learned in 20 minutes doesn't improve productivity. ref SDS 55
190549 -      4739
190551 -       ..
190552 -      [On 000822 Intel reported productivity problems, ref SDS 77 0001
190553 -      and, ref SDS 77 N4A9, caused by poor management that "dropped the
190554 -      ball." ref SDS 77 019R
190556 -       ..
190557 -      [On 000922 Intel forecasts lower earnings. ref SDS 78 0001
190559 -       ..
190560 -      [On 001207 Intel reports cancellation of orders, lower PC sales
190561 -      cause reduced earnings. ref SDS 79 0001  Connecting dots suggests
190562 -      using computers to improve productivity could help earnings more
190563 -      than playing games. ref SDS 79 MZ7G
190565 -       ..
190566 -      [On 010521 Microsoft goal to improve productivity, not realized
190567 -      at SRI. ref SDS 81 954N,
190569 -       ..
190570 -      [On 010624 computer games are attractive to kids. ref SDS 83 WE7L
190572 -       ..
190573 -      [On 010908 laziness makes games more attractive for selling
190574 -      computers than productivity and usefulness. ref SDS 85 YF5O
190576 -       ..
190577 -      [On 010911 national tragedy focuses attention on need for
190578 -      usefulness rather than games. ref SDS 86 0001
190579 -
190581 -  ..
190582 - 970624 Meeting for Approval of Project Plan (POR)
190583 -
190584 - Dave advised that he and his team are preparing a plan to present in a
190585 - meeting on 970624.  This will result in a "POR" or charter/authority
190586 - to proceed.  He expects it will include specific deliverables, a
190587 - completion date and a budget, resulting in a definitive "project."
190589 -  ..
190590 - We discussed briefly the level of detail in the schedule and WBS.
190591 - Dave seemed to indicate work is underway at this time to prepare
190592 - narrative of broad tasks needed to produce deliverables.  They have
190593 - some target dates in mind, but have not gotten to the point of
190594 - sequencing.
190595 -
190596 -     [On 970619 submitted ideas to support Dave's meeting on 970624, at
190597 -     ref SDS 49 0001
190599 -  ..
190600 - Will there be a team review/evaluation prior to 970624?
190601 -
190602 -     Dave never addressed this issue.
190603 -
190604 -
190606 -  ..
190607 - Project is Organizationally Complex and Politically Sensitive
190608 -
190609 - Dave drew a graph showing a series of 5 or 6 remote locations where
190610 - engineers and marketing manager people are located who are supporting
190611 - his project.  At this time no specific assignments have been made,
190612 - pending presentation on 970624 of Dave's project plan, and subsequent
190613 - approval to proceed.
190615 -  ..
190616 - The team is located throughout the world, including Oregon, Japan and
190617 - Europe.
190618 -
190620 -  ..
190621 - Dave is now receiving about 70 email per day, reflecting our
190622 - discussion last June on the problem of "data pollution," ref SDS 30
190623 - 5002 and information overload discussed on 950927. ref SDS 17 6021
190624 -
190625 -     [On 970728 confirmation from meeting at Intel with Keith.
190626 -     ref SDS 53 3325
190628 -      ..
190629 -     [On 970829 information overload common problem. ref SDS 54 2878
190631 -  ..
190632 - Dave asked how Communication Metrics can support this environment?
190634 -  ..
190635 - Initially, Communication Metrics will support Dave himself.  The
190636 - Communication Analyst will provide immediate command and control of
190637 - the record, including email, which will improve the work of the entire
190638 - team, as reported by the Corps of Engineers, ref DRP 4 line 147.  As
190639 - project missions and responsibilities become settled, consideration
190640 - will be given to the level of effort needed at remote sites to meet
190641 - the need for effective communications.
190642 -
190643 -
190645 -  ..
190646 - Project Applies New Management Approach at Intel - Experimental
190647 -
190648 - The discussion seemed to indicate the project is the first of its kind
190649 - at Intel, where the team will draw on personnel assigned to different
190650 - business units.  This "matrix" management approach, ref OF 1 line
190651 - 1163, offers initial cost advantages, but has downstream risks of
190652 - managerial loss of control due to communication difficulties.  Dave
190653 - seems to be looking at Communication Metrics to meet this challenge.
190655 -  ..
190656 - The issue of authority is a major downside risk.  Dave's leadership
190657 - skills to influence, without having direct authority, will be critical
190658 - to success, ref OF 1 line 1419.  He indicated his boss can exert some
190659 - influence, as well.
190661 -  ..
190662 - Matrix management requires a strong charter and specific effort to
190663 - obtain "buy-in" from team members and their chain of command to the
190664 - level where the project is approved.  Strong initial "buy-in" improves
190665 - the chances that performance will not suffer due to lack of resources
190666 - and low priority/attention to the work is extremely high.  In that
190667 - case other avenues need to be developed to accomplish the work when
190668 - non- performance occurs due to divided loyalties and demands on team
190669 - members.
190671 -  ..
190672 - Risk management suggests preparing analysis to identify members of the
190673 - team that seem most likely to contribute to project needs, and those
190674 - that may impair progress due to political drag and/or lack of skill,
190675 - time, etc.  This permits consideration of work-arounds to avoid delay
190676 - and ensure adequacy of the work.
190678 -  ..
190679 - Consideration may be needed for controls to ensure costs charged to
190680 - the project are generated by work on the project, ref OF 1 line 1225.
190681 -
190683 -  ..
190684 - Communication Metrics Enhances Project Management
190685 -
190686 - Dave noted that Welch can use SDS to support the project by assisting
190687 - with project organization, schedules, budgets and WBS.
190688 -
190689 -      ...below, Dave cites need for support. ref SDS 0 5803
190690 -
190691 -      ...role of Com Manager in relation to staff. ref SDS 0 0049
190693 -  ..
190694 - We examined the project launch schedule in the Corps of Engineers'
190695 - report, Appendix E.  This is one of many control criteria used by
190696 - Communication Metrics for developing useful "intelligence" from daily
190697 - management.
190699 -  ..
190700 - Dave indicated the need for a comparable schedule to manage his
190701 - project at Intel.
190703 -  ..
190704 - We reviewed the Scope of Services in Appendix D of the Communication
190705 - Metrics report, ref DRP 4 6172, for inclusion in an Intel contract,
190706 - including the list of deliverables in para 3c on page 5. ref DRP 4
190707 - 7402  Key deliverables are the daily record of organizational memory,
190708 - ref DRP 4 4704, scheduling tasks, ref DRP 4 16D8, Action Items and
190709 - drafts of correspondence linked to the record. ref DRP 4 7377
190710 -
190711 -
190712 -
190713 -
190714 -
190715 -
1908 -

SUBJECTS
Knowledge Worker Communication Manager
Psychologically Demanding Com Manager
Consistent Good Management Discovers a lot of Mistakes that Managers
Com Manager Discover Mistakes Align Understandings Sound Alert Despit
Psychologically Demanding Conflicting Different Memory Causes Anger F
Buffer Needed to Absorb Management Errors, Schedule Corrections
Good Management Practices Consistently Using SDS
Understanding Aided by Context
Routine Good Management Needs Support at Intel, Dave Vannier
Good Management Define Intelligence Memory Organization Analysis Alig
Organizational Memory Who, What, When, Where, Why, How, How Much

7313 -
731401 -  ..
731402 - Good Management Practices Everybody Wants Enabled by SDS
731403 - Com Manager Role Different from Project Manager, Executive
731404 - Communication Metrics Applies Technology to Manage Complexity
731405 -
731406 - Dave asked several times how the Communication Analyst differs from
731407 - and supplements the job of the Program/Project Manager, reflecting
731408 - concerns raised by Morris Jones on 960721. ref SDS 32 7456.
731410 -  ..
731411 - On 911205 Communication Analyst role was formulated. ref SDS 5 8402
731413 -  ..
731414 - Dave commented that Communication Metrics uses SDS software to enable
731415 - good management practices, which Intel policies require managers to
731416 - use, but there isn't enough time with the tools available, as he
731417 - reported previously on 950927. ref SDS 17 E93K
731418 -
731419 -     [On 020504 study shows professional standards for communication
731420 -     practices and requirements on good management specified in FAR,
731421 -     ISO, Health Care, Covey, Drucker, law, contract notice provisions,
731422 -     and 2,000 years of literacy for contemporaneous documentation for
731423 -     alignment and feedback to work intelligently, quickly, and
731424 -     accurately are ignored in government, business, health care, every
731425 -     sector. ref SDS 87 NS6F
731427 -  ..
731428 - This is a correct assessment.  On 910418 Dave was interviewed by Byte
731429 - magazine.  He listed good management practices Intel was working to
731430 - support with technology at that time, and singled out schedule and
731431 - documentation in his notebook. ref SDS 4 2744  Dave was emphatic in
731432 - the Byte interview saying he wanted something to help how he lives.
731433 - Augmenting how people live entails augmenting intelligence that
731434 - integrates planning with doing.  An example of good management
731435 - practices supported by SDS for documenting communication to preserve
731436 - accurate understanding is on 960202. ref SDS 24 4488  On 921205
731437 - practices of successful people were reviewed by Stephen Covey,
731438 - ref SDS 6 4080; and seven (7) dilemmas emerged that prevent using good
731439 - management consistently. ref SDS 6 2552  Review showed that keeping a
731440 - journal or notebook that documents important information to remember
731441 - aligns with Dave's planning on 910418. ref SDS 6 1121  Similarly, the
731442 - record on 950721 shows business requirements for an audit trail
731443 - documenting traceability to original sources. ref SDS 16 1740
731445 -  ..
731446 - Dave reported on 950927 that Intel gave up on developing technology to
731447 - support good management. ref SDS 17 7732  The meeting today provides
731448 - an opportunity to implement Intel's planning on 910418 for using
731449 - technology to improve productivity.
731450 -
731451 -        [On 010725 Wayne Wetzel noted SDS enables good management
731452 -        practices everybody would like to use if they had time.
731453 -        ref SDS 84 OY5L
731455 -         ..
731456 -        [On 020504 Federal Acquisition Regulations (FAR) requires
731457 -        contemporaneous documentation of important information.
731458 -        ref SDS 87 XV7L
731460 -         ..
731461 -        [On 030709 discussed with Jerry Nord at CSG. ref SDS 88 NN48
731463 -  ..
731464 - SDS integrated design makes it faster and easier to use good
731465 - management consistently, which is otherwise hampered by information
731466 - overload, and is, also, difficult to sustain because human nature does
731467 - not support consistent behavior, as noted reviewing Covey's book on
731468 - 921205. ref SDS 6 6013
731470 -  ..
731471 - The Com Manager ensures effective listening and credits the executive
731472 - and others in charge with effective management, as explained on 911205
731473 - discussing executive support. ref SDS 5 8402
731474 -
731475 -      [On 991025 Peter Drucker calls for technology to apply cognitive
731476 -      science for routinizing good management practices. ref SDS 74
731477 -      0785
731479 -       ..
731480 -      [On 970926 Caltrans engineering manager feels SDS supports good
731481 -      management practice. ref SDS 56 S86F
731483 -       ..
731484 -      [On 990225 DOD program manager approves SDS capability.
731485 -      ref SDS 70 6956
731487 -       ..
731488 -      [On 010608 contract manager uses good management practices that
731489 -      SDS supports. ref SDS 82 U45L
731491 -  ..
731492 - A key practice managers do not have time to perform consistently is
731493 - capturing organizational memory, called "investing intellectual
731494 - capital in POIMS. ref OF 2 1101 SDS and a Com Manager generate this
731495 - resource consistently, so that daily work is supported by the record.
731497 -  ..
731498 - Managers do not have enough time to accomplish traceability to
731499 - original sources, also, called "alignment," and specified by ISO
731500 - criteria reviewed on 950721. ref SDS 16 1740  SDS makes this possible
731501 - to implement this management standard, as explained in POIMS.
731502 - ref OF 2 4662
731504 -  ..
731505 - Managers, also, have difficulty accomplishing deliberative analysis.
731506 - Most managers like to expedite using conversation and email.  SDS
731507 - balances the rush to judgement by adding understanding and follow up
731508 - that tracks action items linked to organizational memory.
731509 -
731510 -     [See though article by Intel on difficulty of using good practices
731511 -     consistently, leading to information entropy that causes managing
731512 -     by "Guess and Gossip," ref SDS 51 2009.]
731514 -      ..
731515 -     [On 980307 Andy Grove's book "Only the Paranoid Survive" urges
731516 -     managers to experiment with new methods. ref SDS 65 3416]
731518 -      ..
731519 -     [On 991014 Morris explained SDS in similar language. ref SDS 73
731520 -     2066]
731522 -  ..
731523 - The human mind inherently uses "intelligence" to convert information
731524 - into a more useful resource for decision support, called "knowledge,"
731525 - which is the essence of good management practice to plan, perform and
731526 - report, per our meeting last year on Asilomar, ref SDS 30 5002.  But
731527 - the mind needs help to avoid making mistakes as the amount of
731528 - information goes up and becomes more complex.  SDS technology improves
731529 - accuracy and consistency to meet this need for a dedicated
731530 - "intelligence" role.
731531 -
731532 -     [See discussion with Intel on using Communication Metrics to
731533 -     empower use of sound management practice consistently, ref SDS 52
731534 -     0000.]
731536 -      ..
731537 -     [See concept of span of attention and rework, ref SDS 57 line
731538 -     183.]
731540 -      ..
731541 -     [On 980226 IBM announced plans to market "business intelligence,"
731542 -     ref SDS 62 1247, which explains the deliverable of Communication
731543 -     Metrics." ref SDS 36 5368
731545 -  ..
731546 - So, in simple terms, Rod is going to use SDS to help Dave lead the
731547 - team, by adding "metrics" to communication that will generate
731548 - "intelligence" for decision support that align work performed with
731549 - objectives, requirements, and commitments. ref OF 2 0582
731550 -
731552 -       ..
731553 -      Improving Management by Guess and Gossip
731554 -      Daily Alignment of Team with Objectives/Commitments
731555 -
731556 -      Dave explained his goal to improve Intel's management by reducing
731557 -      differences in understandings and conflicting actions that are
731558 -      revealed at progress reviews (Dave's 970512 email said Intel's
731559 -      management is "...people intensive, but moving to Web based," see
731560 -      ref SDS 39 3333; Chip's uses periodic review, per meeting on
731561 -      951228, ref SDS 21 6039)
731563 -       ..
731564 -      Dave said that limited time makes it hard to use good management
731565 -      practice maintaining alignment of communications, which causes
731566 -      mistakes, loss of time and money, and a lot of stress because
731567 -      everybody is pointing figures at each other in endless meetings
731568 -      complaining that nobody is listening.  On 950927 Dave reported
731569 -      that too much information causes people to get confused, and the
731570 -      work to suffer. ref SDS 17 6021
731571 -
731572 -           [On 971126 Dave's boss wants to wait until Dave's project
731573 -           team shows value to client members, then start using SDS.
731574 -           ref SDS 60 0001 and ref SDS 60 1942
731576 -            ..
731577 -           [On 000517 benefits of SDS to support organizational memory
731578 -           discussed again at Intel. ref SDS 76 QF8L
731580 -            ..
731581 -           [On 010420 Conklin's paper explains organizations seeking
731582 -           support for organizational memory. ref SDS 80 MU7O
731584 -       ..
731585 -      POIMS defines "management" as planning to overcome limited span
731586 -      of attention. ref OF 2 9878
731587 -
731588 -         On 921205 the challenge of using good management consistently
731589 -         was analysed in reviewing Stephen Covey's work. ref SDS 6 4803
731590 -         and at ref SDS 6 6013
731592 -          ..
731593 -         On 950927 management systems and methods at Intel were
731594 -         discussed. ref SDS 17 5849
731596 -          ..
731597 -         On 951010, Bill Walsh explained consistent use of good work
731598 -         practices is essential for success. ref SDS 18 9558
731600 -          ..
731601 -         On 960103 Dave related Intel's methods for conducting
731602 -         meetings. ref SDS 22 8409
731604 -          ..
731605 -         On 970110 managers do not have enough time to use good work
731606 -         practices consistently. ref SDS 33 2487
731607 -
731608 -           [On 970710 review of Intel paper shows that empowering
731609 -           managers to be innovative diminishes consistent use of good
731610 -           management procedures. ref SDS 51 0000]
731612 -            ..
731613 -           [On 970707 report that business information systems break
731614 -           down into "entropy" that increases costs and delay, see the
731615 -           record. ref SDS 50 0108]
731617 -            ..
731618 -           [On 971222 Andy Grove related tensions between innovation
731619 -           and discipline needed for consistent use of good management
731620 -           practices. ref SDS 61 6695]
731622 -            ..
731623 -           [On 980307 review of Andy Grove's book shows that strong
731624 -           leadership is needed to support Communication Metrics that
731625 -           maintains alignment and shared meaning. ref SDS 66 4485]
731627 -            ..
731628 -           [On 980722 Intel has good procedures for meetings and
731629 -           business communications, ref SDS 69 2937, consistency is
731630 -           hard to achieve. ref SDS 69 8447]
731632 -            ..
731633 -           [On 990422 Dave advised Communication on the Internet moves
731634 -           in the direction Intel is trying to take, and asks where to
731635 -           take it from here? ref SDS 72 4590]
731637 -       ..
731638 -      Dave drew a graph showing that understanding among people on his
731639 -      project about objectives, status, background, commitments and
731640 -      action items, which seems established at one meeting, breaks down
731641 -      by the time of the next meeting.  Conflicting actions are taken,
731642 -      and considerable effort is needed at each meeting to restore
731643 -      alignment.
731644 -
731645 -           On 970123 report on Intel's meeting method of constructive
731646 -           confrontation. ref SDS 35 1111
731648 -       ..
731649 -      We recalled there is a continual drifting apart in understanding
731650 -      that is natural in human cognition, as set out in the New World
731651 -      Order... paper, ref OF 3 9449, which was reviewed with Dave on
731652 -      950927, ref SDS 17 2867, when he cited the problem of too much
731653 -      information and too little time. ref SDS 17 6021
731655 -       ..
731656 -      Difficulty project managers have staying on course reflects
731657 -      analysis on 950303, ref SDS 9 3497  On 960721 the same problem
731658 -      was reported for an Intel/Lockheed project, ref SDS 32 0896.  On
731659 -      950517, lack of project alignment was likened to a ship drifting
731660 -      in circles. ref SDS 12 9442
731662 -       ..
731663 -      Solving this problem was discussed as an objective of the
731664 -      Asilomar Conference when we met on 950927. ref SDS 17 2867
731666 -       ..
731667 -      Dave wants to improve management by "guess and gossip" reported
731668 -      by U.S. Army Corps of Engineers, ref SDS 36 5368, that otherwise
731669 -      leads to continual conflict due to misunderstanding, per article
731670 -      in PM Network, ref SDS 42 7007, and as reported by Morris on
731671 -      970123, ref SDS 35 1111.
731672 -
731673 -          [See review of article by Intel on managing "to do" lists
731674 -          using a schedule business process, ref SDS 51 2222.]
731676 -           ..
731677 -          [On 980226 IBM plans to market "business intelligence"
731678 -          ref SDS 48 1247]
731680 -           ..
731681 -          [On 980304 Intel forecasts lower earnings. ref SDS 63 2010]
731683 -           ..
731684 -          [On 000116 report that 50% of Intel staff do a good job on
731685 -          meeting notes. ref SDS 75 3456]
731686 -      ..
731687 -      Communication Metrics does this with a continuous, daily
731688 -      process to organize and analyze information each day, ref DRP 4
731689 -      line 123, as reported by the U.S. Army Corps of Engineers.
731690 -      ref SDS 36 5368
731692 -       ..
731693 -      This daily process provides "intelligence" to discover and fix
731694 -      little deviations, before mistakes are made, by using SDS
731695 -      technology that links back to original sources.  An organizing
731696 -      methodology (organic subject structure) and fast Intel processors
731697 -      make it possible and practical to structure information so that
731698 -      daily management details can be quickly captured and analysed for
731699 -      alignment.  The Communication Manager has the skill to use SDS
731700 -      and invests the time to present the record in a constructive,
731701 -      non-threatening, manner.  This empowers team members to make
731702 -      little adjustments that do not require a lot of emotional
731703 -      capital, so the project does not drift off course over longer
731704 -      time spans, as occurs under existing practice.  Thus, the skill
731705 -      of the Communication Manager and a strong Leader are critical to
731706 -      this process. ref SDS 36 2103
731708 -       ..
731709 -      Dave is the Leader; Rod Supports Understanding, Follow-up
731710 -
731711 -      Begin with idea that a project is a community of diverse skills,
731712 -      interests, egos and perspectives.  Focusing this diversity into a
731713 -      successful community requires effective communication.  Managers
731714 -      spend most of their time "communicating" to achieve this focus.
731715 -      ..
731716 -      David is the leader.  He will perform the "leadership"
731717 -      dimension of the communication role that exercises authority.
731719 -       ..
731720 -      Rod is the Communication Manager using SDS to add "metrics" that
731721 -      create "intelligence" so that leadership is effective by having
731722 -      timely, accurate, understanding and follow up, commonly called
731723 -      "listening" and "shared meaning," as described in the Corps of
731724 -      Engineers' report, ref DRP 4 6172, and earlier on 890809.
731725 -      ref SDS 3 CJ9J
731726 -      ..
731727 -      We drew a graph illustrating complementary roles for
731728 -      leadership and SDS support that makes management effective....
731730 -                 ..
731731 -
731732 -                |                                      |
731733 -                |           Communication              |
731734 -                |    Builds Effective Communities      |
731735 -                |                                      |
731736 -                +-----------------+--------------------+
731737 -                                  |
731738 -                    +-------------+----------------+
731739 -            Dave    |         Leadership           |
731740 -                    |     Vision, Objectives       |
731741 -                    |   Strategy, Requirements     |
731742 -                    |  Plan, Organize, Integrate   |
731743 -                    |     Evaluate and Decide      |
731744 -                    |       Adjust Conflict        |
731745 -                    |          Motivate            |
731746 -                    +--------------+---------------+
731747 -                                   |
731748 -  ..
731749 -                  +----------------+------------------+
731750 -     Rod & SDS    |                                   |
731751 -   +--------------+------------+         +------------+--------------+
731752 -   |   Build Understanding     |         |        Follow Up          |
731753 -   |  Maintain Shared Meaning  |         | Schedule Tasks, Discovery |
731754 -   |Align with Original Sources|         |       Action Items        |
731755 -   +---------------------------+         +---------------------------+
731756 -
731757 -        ...from the concept of "projects" as a "community" developed on
731758 -        950327, ref SDS 11 8492, and article on Project Office, listing
731759 -        tasks of Project Manager, reviewed on 970525. ref SDS 42 KJ3N
731760 -        ..
731761 -        A scope of services is shown in the report issued by
731762 -        USACE. ref DRP 4 4929
731764 -  ..
731765 - Implementation:  SDS Use Plan, Legal Protections, Contract Documents
731766 -
731767 - Dave advised there is general uniformity of computer workstations
731768 - within Intel for different uses, e.g., management, engineering,
731769 - accounting.  He indicated we can install SDS on his computer so he
731770 - would have direct access to the record.  We will develop routines to
731771 - maintain the record and update team members using the Internet, per
731772 - automation plan in Scope of Services.
731774 -  ..
731775 - Dave explained the need to establish legal protections in order for a
731776 - consultant to provide management support on this project, because the
731777 - work entails critical business information concerning Intel customers.
731778 - The protections Intel has given to its customers will have to be
731779 - applied to Welch under standard subcontract provisions.
731780 - ..
731781 - Dave will inquire within Intel's legal department about language
731782 - to accomplish this objective.
731784 -  ..
731785 - Dave will submit via Internet a sample contract.
731787 -  ..
731788 - I will prepare a scope of services incorporated into Intel's contract
731789 - to accomplish Dave's objectives, as reflected in our meeting today,
731790 - and will return it to Dave via Internet.
731791 -
731792 -      [On 971126 Dave's boss wants to wait until Dave's project team
731793 -      shows value to client members, then start using SDS. ref SDS 60
731794 -      0001 and ref SDS 60 1942
731795 -
731797 -  ..
731798 - Immediate Interim Support Can be Provided Upon Agreement to Contract
731799 -
731800 - Dave advised that processing a first-time contract for a new
731801 - consultant to Intel, may take several weeks.
731802 -
731803 - My sense is that once we commit to proceeding with a Welch contract,
731804 - then we can work out understandings to provide any interim support
731805 - Dave needs to prepare for the 970624 presentation meeting, pending
731806 - formalizing of our agreement in an approved contract.
731807 -
731808 -     [Submitted ideas for 970624 meeting. ref SDS 49]
731809 -
731810 -
731811 -
731812 -
731813 -
731814 -
731815 -
731816 -
731817 -
7319 -