CONTACTS 
0201 - Chips & Tech.                      408 434 0600
020101 - Mr. Morris E. Jones
020102 - Sr. Vice President =4283 Ext

SUBJECTS
Market Potential
Evaluate existing condition
Computers Reduce Management Focus
Information Highway Needs Management
Technology for Management Never Becomes
Promises of Technology that Failed
Alphabet to Create Text is Knowledge
Technology Changes Too Fast for Managers to
Fewer Managers More Information Requires
Reengineer Where People Work, Who They Work
Technology Unstable, Changes Before
Stable Capability Needed Improve Productivity Absorb into Work Practi
Computers Reduce Management Focus on Analysis Because Attracted by Le
Technology Dilemma Unintended Consequences Information Overload
Intel Pictures Improve Management Not Communication Metrics
Intel Games Sell High End Processors and Graphics
Improvement Reduces Productivity Enabling Forces Economy Failing Care

2519 -    ..
2520 - Summary/Objective
2521 -
252101 - Follow up ref SDS 5 0990.
252102 -
252103 - I called Morris the other day to discuss research on 960629 showing
252104 - that interest is growing in the Internet, ref SDS 4 0001 for improving
252105 - collaboration, ref SDS 4 1607, might foster a cultural climate more
252106 - receptive to Communication Metrics?  The idea is that a management
252107 - science is needed to figure out how to deploy technology usefully for
252108 - managers and leaders.
252109 -
252110 -      ..
252111 -     Chips/Intel/Lockheed Martin in Computer Game Business
252112 -
252113 -     Morris mentioned public notices of a project he has been doing for
252114 -     several months.  It is a joint development of some kind between
252115 -     Chips and Technologies, Intel, and Lockheed, Martin, to produce 3D
252116 -     graphics support for computer games.
252117 -
252118 -        [On 970603 Dave Vannier started a market study project to
252119 -        position Intel for selling high performance computers to play
252120 -        games. ref SDS 8 4486
252121 -
252122 -     I noticed this evening while researching the meeting with Turner,
252123 -     that Stanford's CIFE program is looking at 3D graphics to improve
252124 -     facilities design and management, reported on 960607.
252125 -     ref SDS 3 UH3J
252126 -
252127 -
252128 -  ..
252129 - Technology Outpacing Deployment Prevents Real Innovation
252130 -
252131 - We considered that competition for sales to gain market share is
252132 - driving constant change in technology that prevents people from
252133 - improving productivity, and so in fact reduces productivity and
252134 - earnings, because nobody ever figures out how to deploye anything
252135 - usefully. Tom Landauer makes the point in his book, "The Trouble with
252136 - Computers," reviewed on 950710 that the frenzy to be first to market
252137 - in the personal computer business is harming the goal to improve
252138 - productivity. ref SDS 1 0585 and ref SDS 1 2004
252139 -
252140 -  ..
252141 - It takes time for people to figure out how to incorporate new tools
252142 - into a work practive and into an organizational culture.  Experience
252143 - with SDS is that you have to create a feature then work with it for
252144 - awhile to discover that its initial design is not as helpful as hoped,
252145 - but changing it in certain ways accomplishes something very useful.
252146 - Now, however, the entire focus is on what is being produced, rather
252147 - than thinking about what is needed and looking for that.  There is
252148 - never an opportunity to fine tune anything.
252149 -
252150 -        [On 970919 article that IT has not improved productivity,
252151 -        ref SDS 9 2064
252152 -
252153 -        [...second article reporting IT reduces productivity,
252154 -        ref SDS 9 2349
252155 -
252156 -
252157 -  ..
252158 - The result is that manufacturers are competing on claims of new and
252159 - faster "features" with better graphics, i.e., appearance, rather than
252160 - a record of useful technology.  This reflects David Vannier's comments
252161 - at Intel on 960103 that managers concentrate on making presentations
252162 - in meetings look good, because executives do not have time to
252163 - understand content. ref SDS 2 8409  POIMS makes the same point that
252164 - "pretty things" sell. ref OF 1 0959
252165 -
252166 -  ..
252167 - Since new stuff is produced constantly, there is never an opportunity
252168 - to debug the old stuff or to figure out how to use it.  The result is
252169 - that everybody is in constant "debug" mode, spending more time fixing
252170 - and updating the computer rather than using technology to do a better
252171 - job.
252172 -
252173 -  ..
252174 - The power of the alphabet is derived in part from the fact that it has
252175 - been stable for thousands of years as a basic knowledge generating,
252176 - preserving and conveyance medium.  This has afforded civilization the
252177 - opportunity to figure out how to apply it through books, magazines,
252178 - letters, billboards and now wordprocessing.  People have not had
252179 - multiple alphabets to learn or debug or get updates on every few
252180 - months that obviate the work done in the past.
252181 -
252182 -      [On 960715 Morris noted in Asilomar presentation that computers
252183 -      have not changed the way managers work, ref SDS 5 6588 and stated
252184 -      again at the meeting on 960721. ref SDS 6 0893
252185 -
252186 -      [On 960823 discussed with Bill DeHart. ref SDS 7 4747
252187 -
252188 -
252189 -
252190 -
252191 -
252192 -
252193 -
2522 -