CONTACTS 
0201 - Intel Corporation                  408 765 8080 fax or 800...
020101 - Mr. David S. Vannier; Director of Mobile Architecture =408 765 4608
020102 - Mobile & Handheld Products Group   =408 765 5072 fax

SUBJECTS
PMI Event Program, Planning
SDS Marketing, Study, Intel
Proposal, Contract & Support
Operating System for People & Organizations
Intel, SDS Study

0907 -    ..
0908 - Summary/Objective
0909 -
090901 - Follow up ref SDS 18 0000, ref SDS 16 0000.
090902 -
090903 - Developed proposal for Intel to do the Communication Metrics study
090904 - discussed with David in January and with Marcy in March.
090905 -
090906 -    [Completed and submitted at ref SDS 25 4584.  Discussed with David
090907 -    on 960507. ref SDS 26 8358]
090908 -
090909 -    [See rejection on 960523. ref SDS 29 4933]
090910 -
090911 -
090912 -  ..
0910 -
0911 -
0912 - Progress
0913 -
091301 - Need to submit study ideas to Dave Vannier per discussion with Marcy
091302 - in the meeting on 960326, ref SDS 17 line 756, and following up on
091303 - original objectives at ref SDS 8 line 102, ref SDS 9 line 666. This
091304 - responds to Intel's need for application to apply the power of faster
091305 - processors, ref SDS 11 5840.
091306 -
091307 - I also want to submit a possible quote Andy Grove can release to
091308 - support Asilomar, per my call to Dave last week, ref SDS 23 line 207
091309 - on the letter to PMI Communications for an article to publicize
091310 - Asilomar.
091311 -
091312 -     If accepted, the quote will be released in the July PMNETwork
091313 -     which will be in the hands of readers by about mid-June, ref SDS
091314 -     23 line 241.
091315 - ..
091316 - This effort has two related goals for Welch:
091317 -
091318 -  •  Enable Intel to pilot test SDS for accomplishing their objective
091319 -     of applying technology usefully to support management, ref SDS 7
091320 -     line 381, and at ref SDS 7 line 429.
091321 -
091322 -     I am recommending that SDS be used to support Dave because his
091323 -     schedule the past few months shows SDS can be effective.
091324 -
091325 -  •  <0051 Formulate a businesses relationship to exploit Intel's
091326 -     knowledge of the power of the microcosm to apply technology that
091327 -     provides a better operating system for people and organizations
091328 -     under POIMS theory, ref SDS 7 line 1016 and Intel's need for new
091329 -     application to use faster processors, ref SDS 11 line 109.
091330 -
091331 - Will use discussion with Morris on Andy Grove's reputation for having
091332 - strong management practices, ref SDS 19 line 84, and the letter to PMI
091333 - Communications ref DIP 13 line 30, on Asilomar and the NWO paper,
091334 - submitted at ref SDS 23 line 129.  Will apply ideas discussed
091335 - initially with David at ref SDS 7 line 401, ref SDS 7 line 941 on
091336 - Intel's strategies, plans, actions to grow its markets; for the
091337 - academic study discussed with SCU at ref SDS 9 line 76, and later with
091338 - David at ref SDS 10 line 227.  Will use industry analysis that Intel
091339 - needs new application, ref SDS 11 line 108.
091340 -
091341 -
091342 -  ..
091343 - Asilomar
091344 -
091345 - This proposal can position Intel to incorporate SDS into its Asilomar
091346 - presentation to, for example, demonstrate the "paperless office", see
091347 - ref SDS 17 0550, ref SDS 17 1007.  However, it is not intended that
091348 - Intel has any duty to do so.  PMI wants Intel to bring forward its
091349 - vision of the future, regardless of whether SDS and Communication
091350 - Metrics fit into Intel's thinking.
091351 -
091352 - Marcy expressed concern that SDS is a DOS program, and this seems
091353 - inimical to demonstrating future technology, ref SDS 17 6022.  That
091354 - concern can be treated by explaining SDS is a first generation
091355 - prototype of the functionality needed to make technology useful.  So
091356 - it is a baseline which attendees can criticize for input on what more
091357 - is needed to achieve the paperless office.  This can be contrasted,
091358 - with, for example, Lotus Notes which is an excellent W95 program, ref
091359 - SDS 17 line 707.  How can LN and other solutions be used all day by
091360 - Andy Grove or Dave Vannier to improve earnings as a better operating
091361 - system for people and organizations? ref SDS 7 line 608  So Intel can
091362 - present a variety of solutions, and of course can elect not to present
091363 - or mention SDS at all.  This proposal merely positions Intel to make
091364 - this judgement, per ref SDS 17 line 756.
091365 -
091366 -
091367 -
091368 -  ..
0914 -
0915 -
0916 - Proposal
0917 -
091701 -  ..
091702 - Goal:  "Operating System for People and Organizations"
091703 -
091704 - Form business relationship between Welch and Intel to make SDS the
091705 - next advance in knowledge tools under POIMS technology to support the
091706 - management science of Communication Metrics, as explained in the New
091707 - World Order paper submitted to Intel at the meeting on 950927,
091708 -
091709 - Dave's Byte article establishes goal. ref SDS 7 8943
091710 -
091711 - Operating System for People and Organizations was explained on 950927.
091712 - ref SDS 7 8226
091713 -
091714 -      [On 990427 NSF proposal for Enterprise Management addresses this
091715 -      goal.
091716 - ..
091717 - This solves defects in the Information Highway which cause poor
091718 - management, by accomplishing the goal in David's Byte article for
091719 - technology to support the management process, ref SDS 7 line 380.
091720 -
091721 -
091722 -
091723 -  ..
091724 - Vision:  Next Step in March of Civilization
091725 - Technology That Lifts Capacity to Think, Remember and Communicate
091726 -
091727 - Technology that integrates time, information and meaning can lift the
091728 - capacity to think, remember and communicate.  This can be called
091729 - "automated management," or "automated knowledge" which is the next
091730 - step in the march of civilization, extending the power of the alphabet
091731 - to convert information into useful knowledge, ref OF 1 line 40.
091732 -
091733 -
091734 -      ..
091735 -     Implosion of Management Shows Need for Automated Knowledge
091736 -
091737 -     For 5,000 years the alphabet has been the primary means of
091738 -     converting information into knowledge and ideas.  Now with the
091739 -     advent of the Information Highway, conventional use of the
091740 -     alphabet has taken civilization as far as it can in its present
091741 -     form, as seen from the common excuse for not using it:
091742 -
091743 -                      "There isn't enough time...
091744 -
091745 -     ...for managers to prepare for meetings, to write up the meeting
091746 -     notes, to read the record; i.e., there isn't enough time to read
091747 -     and write under current technology, ref SDS 14 line 109.
091748 -
091749 -     Since there is not enough time to handle the information flow,
091750 -     technology is needed that integrates time and information to
091751 -     automate the power of the mind the way automobiles increase the
091752 -     power of muscles to carry more groceries farther and faster home
091753 -     from the store, ref SDS 13 line 438.
091754 -     ..
091755 -     Managers are forced to work at a summary level and this
091756 -     results in cursory understandings and hurried follow up that cause
091757 -     errors, re-work, and missed opportunities, eventually leading to
091758 -     losses and downsizing.  Summary must be linked to details
091759 -     automatically, per discussion with Marcy, ref SDS 17 line 538.
091760 -
091761 -
091762 -      ..
091763 -     Downsizing Shows Current Methods Need Improvement
091764 -
091765 -     Associated Press reported on Feb 4, 1996 that managers are wasting
091766 -     70% of the day in meetings, ref SDS 12 line 90.
091767 -
091768 -     WSJ reports on Mar 15, 1996 that endless meetings are used to
091769 -     coordinate and communicate, ref SDS 15 line 185.
091770 -
091771 -     HBR article says email degrades communications, ref SDS 2 line
091772 -     223.
091773 -
091774 -     April 1, 1996 Fortune articles report 60% of businesses surveyed
091775 -     plan downsizing in coming year.
091776 -
091777 -
091778 -      ..
091779 -     Intel Leverages Power of Microcosm; Transcends Microsoft's Grip
091780 -
091781 -     Technology can create a better operating system for people and
091782 -     organizations, as David Vannier forecast in the 1990 Byte interview
091783 -     on the "Paperless Office." ref SDS 7 line 381.
091784 -
091785 -     IBM gave Microsoft a monopoly on the operating system for personal
091786 -     computers.  Intel can apply its unique knowledge and talents to
091787 -     harness the "power of the microcosm" in a way that transcends
091788 -     industry dependance on a dominant operating system for computers,
091789 -     ref SDS 5 line 237.  Intel has the standing to advance a new
091790 -     concept of empowerment that gives people and organizations control
091791 -     over lower levels of organic structure, called knowledge, ideas,
091792 -     common sense, wisdom and vision, ref SDS 6 line 293.
091793 -
091794 -         [See support that others are seeking this solution, ref SDS 24
091795 -         line 30; microcosm analysed at ref SDS 28 line 119.]
091796 -
091797 -     Intel's microprocessors can empower people to convert "straw into
091798 -     gold," turn the "water into wine" ref SDS 21 line 346, through a
091799 -     new operating system for people and organizations called POIMS:
091800 -
091801 -         Personal and Organizational Integrated Management System
091802 -
091803 -     ...cited in the New World Order paper, and described in the paper
091804 -     "The Art of Automated Management for the 21st Century," citing
091805 -     the theory:
091806 -
091807 -                 Time is money; knowledge is power
091808 -
091809 -
091810 -  ..
091811 - Business Case: Intel Can Secure and Grow its Markets
091812 -
091813 - On 960304 article in Forbes, says that Avram Miller, Intel's VP
091814 - Corporate Business Development, feels personal computers can be
091815 - applied usefully. ref SDS 13 8583
091816 -
091817 - Intel can lead the way in developing and deploying technology to
091818 - secure and grow its markets by making its technology an extension of
091819 - learning to read and write, i.e., the alphabet.
091820 -
091821 - Once, the cultural case is established for the correlation between
091822 - time, information and meaning the demand to lift the capacity to
091823 - think, remember and communicate comprises a limitless market, as seen
091824 - from David Vannier's interview in Byte magazine, ref SDS 7 8943.
091825 -
091826 - There is a strong emotional desire for personal computers to support
091827 - the personal tasks of thinking, remembering and communicating, ref SDS
091828 - 7 line 506.
091829 -
091830 -      ..
091831 -     Technology + Management Science = Innovation
091832 -
091833 -     Only a combination of technology and management science, described
091834 -     in the New World Order paper as Communication Metrics, can achieve
091835 -     the "innovative marketing" engine which Peter Drucker says drives
091836 -     progress.  We need mobile architecture, workstations, security,
091837 -     connectivity, plus software and work practices to support the
091838 -     lifestyle change described in David's Byte article, essential for
091839 -     a better world order.
091840 -
091841 -
091842 -      ..
091843 -     Cultural/Political Synergy Receptive to Leadership
091844 -
091845 -     The epidemic of downsizing creates a cultural synergy embodied by
091846 -     the current political push to apply computers in schools that can
091847 -     be exploited by Intel. As well, the push to use the Internet and
091848 -     email to increase the flow of information is making people realize
091849 -     that more information requires connections with time and meaning
091850 -     that create knowledge, common sense, wisdom and vision.
091851 -
091852 -
091853 -      ..
091854 -     Intel Should Lead to Control Its Future
091855 -
091856 -     Intel cannot wait for others to lead. Nobody else has a clue about
091857 -     how to solve the time/information dilemma.  If Intel does not take
091858 -     the lead, the industry, and with it the whole of western
091859 -     civilization, will continue to grind toward horrific stagnation as
091860 -     people and organizations suffer the insidious implosion caused by
091861 -     the Information Highway, absent the tools to convert information
091862 -     into knowledge.
091863 -
091864 -     As Intel awakened the world to the power of the microcosm, so it
091865 -     must now lead in awakening the world to the useful application of
091866 -     that power to the goals in David's Byte article.
091867 -
091868 -
091869 -  ..
091870 - Strategy:  Pilot Test SDS
091871 - Establish Standard for POIMS Technology; Lead on Implementation
091872 -
091873 - Prove the technology in pilot tests of the SDS prototype, per
091874 - ref SDS 7 line 429; set the standard for the technology and lead the
091875 - way in showing how technology can empower leadership.  Support the
091876 - groundwork for cultural change that extends basic education in using
091877 - the alphabet.
091878 -
091879 -      [See use of pilot testing by IT industry, ref SDS 30 line 151.]
091880 -
091881 -      [On 980307 Andy Grove recommends experimenting with new methods.
091882 -      ref SDS 31 3416]
091883 -
091884 - Transcend operating system war.  Leave others to battle over operating
091885 - systems for computers - Intel can lead in making computers into
091886 - "operating systems for people and organizations."
091887 -
091888 - Associate Intel with what people want:  better knowledge tools for
091889 - better management and earnings, per meeting with David at, ref SDS 7
091890 - line 506, ref SDS 7 line 537.
091891 -
091892 - This effort initially entails three (3) studies:
091893 -
091894 -    1.  Prove SDS methodology using Welch as a "Communication Manager"
091895 -        to support David or another executive at Intel for 3 - 6
091896 -        months, similar to PG&E study, ref DRP 1 line 16.
091897 -
091898 -    2.  At large study to prove Communication Managers can be "grown"
091899 -        with the help of technology to accomplish the Welch Management
091900 -        Method, also called the Andy Grove Management Method, and
091901 -        General Vernon Walter's Leadership Aide role.
091902 -
091903 -    3.  Education study to prove Communication Metrics can lift the
091904 -        capacity to think, remember and communicate by teaching a new
091905 -        level of basic education at the high school level to supplement
091906 -        learning the alphabet and grammar, commonly called reading and
091907 -        writing.
091908 -
091909 -
091910 -  ..
091911 - Tactics: Andy Grove Management Method Supported by Technology
091912 -
091913 - As a first step, based on Morris's comment on 960401, ref SDS 19
091914 - 3703, submit up the chain of command an inquiry to see if Andy Grove
091915 - will join General Henry J. Hatch, VP Fluor Daniel, former commander of
091916 - the Corps of Engineers ref SDS 20 3853, in supporting the Asilomar
091917 - Conference with a quote to be released in the PMI publications along
091918 - the following lines:
091919 -
091920 -         [On 960507 discussed with David. ref SDS 26 5849.]
091921 -
091922 -     Join my team at Asilomar to hear how technology can support
091923 -     leadership.  One of your speakers, Morris Jones, called it the
091924 -     "Welch Management Method" in 1991, and worried that too few
091925 -     executives use it.  PMI's new PMBOK calls it "plan, execute,
091926 -     control."  Deming called it "plan, do, study, act."  By whatever
091927 -     name, I've been working to integrate management fundamentals since
091928 -     the 1960's, so some here at Intel talk about the "Grove Management
091929 -     Method."  Where are we now?  What does the future hold?  Intel is
091930 -     working on a better partnership between technology and leadership,
091931 -     and seeks your input at Asilomar.
091932 -
091933 - The reference to Morris Jones is from telecon on 911123. ref SDS 1
091934 - 4930,
091935 -
091936 - The process of gaining approval for such a quote would build awareness
091937 - within Intel for Communication Metrics terminology and prospects of
091938 - accomplishing these goals, following up David's interview in Byte on
091939 - the "Paperless Office." ref SDS 7 line 381.  We can give another
091940 - demonstration or two of SDS, if needed, since the process of linking
091941 - summary to detail, and integrating time, information and meaning, are
091942 - new capabilities, and so are culturally divergent from existing
091943 - practice.  Intel's management, as elsewhere, will need to be educated
091944 - about the power of POIMS and the need for a new management science.
091945 -
091946 -        [Discussed with David at ref SDS 26 5849.]
091947 -
091948 -        [See follow up at ref SDS 27 3889.]
091949 -
091950 -
091951 -      ..
091952 -     Evaluate Prototype:  SDS Study at Intel
091953 -
091954 -     Since SDS is the only program that accomplishes POIMS, I propose
091955 -     doing an initial test at Intel over a number of months so you can
091956 -     assess the current state of the art, and determine if the claims
091957 -     for the technology warrant further effort, investment and wider
091958 -     application at Intel.
091959 -
091960 -     If the test proves successful, as I suspect based on results at
091961 -     PG&E, ref DRP 1 line 25, Intel can...
091962 -
091963 -       •  Report on its findings at Asilomar, showing leadership in
091964 -          testing cutting edge technology.
091965 -
091966 -       •  Sponsor an at large study to evaluate the prospects of
091967 -          growing Communication Managers capable of supporting the
091968 -          "Andy Grove Management" method using technology.
091969 -
091970 -          This is the idea of donating an "executive dream workstation"
091971 -          or notebook, that was raised earlier, but encountered a
091972 -          challenge of avoiding favoritism among Intel's customers.
091973 -
091974 -       •  Sponsor an academic study, possibly in conjunction with other
091975 -          industry giants, e.g., IBM, Bechtal, Cheveron, BOA, etc.
091976 -
091977 -
091978 -      ..
091979 -     Timing is Opportune
091980 -
091981 -     Costs of computers continue to decline, so the prospects that
091982 -     technology can be applied more widely similar to pen and paper,
091983 -     are realistic.
091984 -
091985 -     The personal computer industry is searching for a new direction to
091986 -     avoid dependence on a single source operating system.
091987 -
091988 -     Worries about downsizing open people's minds to the prospect that
091989 -     current technologies and methods are not working as well as hoped.
091990 -     TQM, PM, Workgroups, LANS, Email, Internet, Windows 95 and so on
091991 -     have not improved management because they do not address the core
091992 -     need to lift the capacity to think, remember and communicate which
091993 -     only integrating time and information can accomplish.  This
091994 -     history lowers cultural resistance to the kind of change in
091995 -     technology and management science that are needed to improve
091996 -     productivity and earnings.
091997 -
091998 -
091999 -
092000 -  ..
092001 - Budgeting
092002 -
092003 - The initial prototype test using SDS at Intel would cost from $50K -
092004 - $100K for a 3 - 6 month test.
092005 -
092006 -     Since the test will apply Communication Metrics to improve Intel's
092007 -     management, and management is the source of earnings, if it is
092008 -     successful, the test should increase income.  Like an engineer,
092009 -     accountant, marketing manager, if Communication Metrics does not
092010 -     increase income, then it is of no value.
092011 -
092012 -     In any case, for budgeting purposes, $100K should be allocated
092013 -     from the marketing budget to evaluate the viability of building a
092014 -     market for a new Operating System for People and Organizations.
092015 -
092016 -
092017 -      ..
092018 -     Investing $100K instead of $3.5B to Discover Opportunity
092019 -
092020 -     IBM saw SDS in November 1994 and announced it integrated its
092021 -     Workflow and Management Communication tools, ref SDS 3 line 201.
092022 -     It then invested $3.5B to buy Lotus Notes, hoping to accomplish
092023 -     SDS functionality using LN's existing market position. This hope
092024 -     is not being realized because LN does not integrate time,
092025 -     information and meaning and so cannot lift the capacity to think,
092026 -     remember and communicate, as contemplated by David's Byte
092027 -     interview.  Intel can investigate this opportunity by investing
092028 -     $100K instead of $3.5B.
092029 -
092030 -
092031 -
092032 - The budget for an at large test would be $100K - $200K and could
092033 - actually be done internally at Intel.  It would entail training others
092034 - to become a Communication Manager/Leadership Aide.  The goal is to
092035 - discover the level of effort to transfer the Andy Grove Management
092036 - method to someone else, using the support of technology.
092037 -
092038 -     If this is successful the results would be published, and the
092039 -     process could be incorporated into MBA and executive training
092040 -     programs, such as PMI's PMP training, GWU, GGU, Stanford, etc.
092041 -
092042 -
092043 - The budget for an academic test would be from $1M to $2M for a three
092044 - year program to teach Communication Metrics to a control group of
092045 - students beginning in the 10th grade as part of conventional academic
092046 - training to extend the power of using the alphabet to think, remember
092047 - and communicate.
092048 -
092049 -     This effort requires a team of academics in psychology, cognitive
092050 -     science, mathematics, computer science.  It needs executives for
092051 -     oversight and a high school for a laboratory.
092052 -
092053 -
092054 -
092055 -
0921 -