THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
S U M M A R Y
DIARY: March 23, 1996 09:17 AM Saturday;
Rod Welch
Developed marketing subject for "selling points."
1...Summary/Objective
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CONTACTS
SUBJECTS
General
0403 - ..
0404 - Summary/Objective
0405 -
040501 - Follow up ref SDS 1 0000.
040502 -
040503 - We have a subject for sales resistance. Today I added some details
040504 - for the subject of "selling points" to capture the analogies that
040505 - have been created the past number of years to illustrate the value of
040506 - SDS.
040507 -
040508 - Things like the alphabet, farming, accounting, construction have been
040509 - used from time to time to create a mental bridge from traditional work
040510 - practice of relying on conversation and the desire to expedite, to see
040511 - how certain practices that require an investment in time and money
040512 - have been found to save time and increase earnings.
040513 -
040514 - Another catagory of ideas is the problems that give rise to the need
040515 - for greater care in analysing the work from meetings, calls and
040516 - documents.
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040518 -
040519 -
0406 -