CONTACTS 
0201 - Transamerica Realty Services, Inc. 415 983 5497
020101 - Mr. Donald G. Harms

SUBJECTS
SDS, Marketing, Sales discussions
Scenario using SDS, Ignorance, Fear, Denial
Information Highway New Environment Needs
Thinking, Managers Don't Have Enough Time

0906 -    ..
0907 - Summary/Objective
0908 -
090801 - Followed up work at ref SDS 5 line 27 and work at ref SDS 4 line 40,
090802 - and at ref SDS 2 line 28 and discussion with Don at ref SDS 1 line 23.
090803 -
090804 -
090805 -
090806 -
0909 -
0910 -
0911 - Discussion
0912 -
091201 - He feels the NWO paper is too long.  He feels there should be a
091202 - summary.
091203 -
091204 -    The problem I have with this is that "summaries" do not enable the
091205 -    reader to grasp a new idea that is outside their life experience.
091206 -    The challenge we have is that what we are selling is subtle. People
091207 -    are already converting information into knowledge but they are
091208 -    making mistakes.  People tend to feel other people are causing the
091209 -    mistakes because they are not working hard enough, lack diligence
091210 -    or are not smart.  People are in denial about themselves being the
091211 -    cause of mistakes because the mistakes take a long time to become
091212 -    manifest.
091213 -
091214 -
091215 - He said the paper should state more explicitly how communication
091216 - metrics is applied by writing things down in SDS and using a subject
091217 - index.  He expressed concern about having to write things down when
091218 - there are so many telephone calls and meetings.  Don feels he is too
091219 - busy at Transamerica to capture the record.
091220 -
091221 -      [See follow up discussion at ref SDS 6 line 64.]
091222 -
091223 -
091224 - I mentioned the typical day scenario shows how this is done, ref OF 1
091225 - line 13, and also mentioned the role of communication engineer.  Did
091226 - not mention that they use accountants to keep track of financial
091227 - flows, and for the same reason they need a communication engineer to
091228 - keep track of communications.
091229 -
091230 -
091231 -
091232 -
091233 -
0913 -