CONTACTS 

SUBJECTS
George Washington Univ., Management Science
Welch Company, Marketing, Proposals

0504 -    ..
0505 - Summary/Objective
0506 -
050601 - Follow up ref SDS 11 line 36.
050602 -
050603 - Used ideas from discussions with Jane at Wharton, ref SDS 7 line 183,
050604 - to further develop benefits to attendees, ref OF 4 line 235.
050605 - ..
050606 - Developed major themes from record defining communication
050607 - metrics, ref SDS 6 line 73:
050608 -
050609 -    Communication - leadership, understanding and follow up ref OF 4
050610 -    line 459.
050611 -
050612 -    Risk management, ref SDS 6 line 204, is shown at ref OF 4 line 190
050613 -    and ref OF 4 line 239.
050614 -
050615 -        Includes idea of Murphy's Law discussed at Asilomar Conference
050616 -        at ref SDS 3 line 242, identified in the course proposal at ref
050617 -        OF 4 line 188 and ref OF 4 line 337 which reflects correlation
050618 -        between Murphy's Law and Aristotle's quote in NWO paper ref OF
050619 -        2 line 479.
050620 -
050621 -
050622 -
050623 - Used ideas from review of Drucker's book to correlate management with
050624 - knowledge work, ref SDS 1 line 102, i.e., investing intellectual
050625 - capital
050626 -
050627 -    Management is the primary knowlege work of the modern age, ref OF 4
050628 -    line 113 and ref OF 4 line 425.
050629 -
050630 -    Intellectual capital ref OF 1 line 35 and ref OF 4 line 242.
050631 -
050632 -    Combining ideas from religion, farming, Murphy's Law and
050633 -    Information Highway, ref SDS 4 line 143, is at ref OF 4 line 272.
050634 -
050635 -    How to make a big difference in performance, using ideas from
050636 -    presentation to Sandia Labs, ref SDS 5 line 88.
050637 -
050638 -
050639 -    Audience Profile
050640 -
050641 -    The executive perspective we need to address in the course is
050642 -    exemplified by a discussion with Morris at ref SDS 2 line 261.
050643 -
050644 -
050645 -  ..
050646 - Format
050647 -
050648 - Instructions for brochure writing are confusing.  GWU wants brochure
050649 - manuscript in 12 point double spaced copy, ref DRP 1 line 325. Yet,
050650 - GWU also submits sample brochures showing material in what appears to
050651 - be camera ready copy in 6" x 11" format.  Someone has written in pen
050652 - on the paper the dimensions of the copy, indicating they want a
050653 - document with such criteria.  So I am not sure what they want.  We
050654 - could just submit text for them to format, or we could submit
050655 - camera-ready material on a disk, however, the exact format is not
050656 - clear.
050657 -
050658 -     [Followed up at ref SDS 12 line 59.]
050659 -
050660 -
050661 -
0507 -