THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
rodwelch@pacbell.net


S U M M A R Y


DIARY: May 23, 1995 08:00 AM Tuesday; Rod Welch

Called Jane at Wharton School of Business.

1...Summary/Objective
2...Follow Up
3...Scheduling Demonstration
4...Communication Metrics New Way of Working Thinking Through Writing
5...Writing to Discover Grow Improve What We Know, Not to Tell Others
6...Communication Manager - Tasks
7...The process of writing and linking in the SDS environment of
.........................Understanding
.....Communications v. Communication Metrics
.....Why a New Buz Word?
8...Curriculum for Communication Metrics
....13..Bibleography


..............
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CONTACTS 
0201 - Wharton School of Business                                                                                                                                         O-00000612 0201
020101 - Ms. Jane Hiller-Carpenter; Director
020102 - Corporate Programs

SUBJECTS
Seminars/speeches as sales presentation
Education, institutional courses
Sales discussions, Communication Metrics
Traditional Communication Training
Bibleography, general
Managements Communications v. Academic
Communication Engineer/Manager
Communication Training Inadequate, Narrow
Training Communication
Wharton School of Business
Educate Benefits of Empathic, User Centered Design
Curiculum KM Com Metrics Formal Academic Training
KM Needs Formal Academic Training

2915 -
2915 -    ..
2916 - Summary/Objective
2917 -
291701 - Follow up ref SDS 19 0000, ref SDS 13 0000.
291702 -
291703 - Discussed my letter ref DIP 4 0001 submitted on 950317. ref SDS 11
291704 - 0001.
291705 -
291707 -  ..
291708 - Jane Hiller Carpenter       215 573 3805
291709 -
291710 -     [On 950807 Wharton does not have time to apply good management
291711 -     practice taught at Wharton. ref SDS 23 0001]
291712 -
291714 -  ..
291715 - Develop agenda to work on Communication Metrics:
291716 -
291717 -     1.  Analyse current management/communications curriculum
291718 -     2.  Publish/Lecture on impact to present management practice
291719 -     3.  Sponsor study on improving the ability to:
291720 -
291721 -                   think, remember, communicate
291722 -
291724 -  ..
291725 - Follow Up
291726 -
291727 -  •  Jane will advise of meeting time in SF to see SDS.
291728 -
291729 -  •  I will submit scenario and preliminary curriculum.
291730 -
291731 -      [On 950514 did this. ref SDS 20 0000]
291732 -
291734 -  ..
2918 -
2919 -
2920 - Discussion
2921 -
292101 - We reviewed agenda items developed at ref SDS 13 0000, and my initial
292102 - letter. ref DIP 4 0001
292103 -
292104 -    She had no information on contacting Bob Ackoff.
292106 -  ..
292107 - Jane has not had time re-read POIMS and the New World Order material,
292108 - but expects to get to it later in the week, per planning in our
292109 - discussion on 950417. ref SDS 13 2959
292110 -
292111 -
292113 -  ..
292114 - Scheduling Demonstration
292115 -
292116 - Jane said a colleague (I think this is Bob whom we discussed at record
292117 - at ref SDS 13 7553), will be traveling to Japan in early June.  She
292118 - will check his schedule to see if he would have a lay over in SF
292119 - either going or returning of at least 1 hour so he can see SDS. If he
292120 - can arrange to stay over a day, so much the better.
292122 -  ..
292123 - If that does not work, I can make a trip to do a demonstration for
292124 - them, and at the same time stop in and do one for for Chip at GWU.
292125 -
292126 -
292128 -  ..
292129 - Communication Metrics New Way of Working Thinking Through Writing
292130 - Writing to Discover Grow Improve What We Know, Not to Tell Others
292131 -
292132 - Jane asked how Communication Metrics is different from what people are
292133 - already doing?
292134 -
292135 - This is a common question raised by management at PG&E on 941010.
292136 - ref SDS 9 M94K
292138 -  ..
292139 - Jane said that Wharton teaches graduate MBA students how to
292140 - communicate by writing that is effective for telling others what we
292141 - "know."  The aim is to inform or convince, i.e., use wordprocessing,
292142 - email and PowerPoint presentations, and other IT methods to sell our
292143 - ideas to others, and get them to say "yes," or, in the case of
292144 - technical papers to impart our knowledge to others.
292146 -  ..
292147 - We reviewed the record on 890809 showing that Wharton's curriculum is
292148 - not sufficient in today's world. ref SDS 1 CJ9J
292149 -
292151 -  ..
292152 - Communication Manager - Tasks
292153 -
292154 - Thinking through writing in a POIMS environment (e.g., using SDS),
292155 - ref OF 1 3742, is to discover what we "know" through a process of
292156 - explaining to ourselves what has happened and then linking it up to
292157 - what has happened before, including corresponedece, reports,
292158 - publications, and also linking to personal and organizational
292159 - objectives maintained in an organic subject structure, explained on
292160 - 950327. ref SDS 12 8008  Communication Metrics, then initially means
292161 - capturing, shaping, exploring our "understanding" in order to create,
292162 - shape, craft and grow new knowledge. ref SDS 12 3279
292163 -
292164 -      [On 010614 explained SDS support for literacy. ref SDS 35 2J5H
292165 -
292167 -  ..
292168 - The process of writing and linking in the SDS environment of
292169 - experiential context improves clarity and accuracy (i.e., it is a
292170 - check on personal perecptions and beliefs), and consistency with prior
292171 - understandings, commitments and requirements. ref SDS 12 5593  These
292172 - efforts disclose nuance and implications that are overlooked, but for
292173 - the effort to write and link back to original sources.  As Stephen
292174 - Covey observes from the review on 921205, after we have....
292176 -                          ..
292177 -                         Understanding
292178 -
292179 -
292180 - ...after we have invested intellectual capital to create new
292181 - knowledge, then we "prescribe," i.e., turn to the question of who
292182 - should be notified, how, by whom, by what media, etc. ref SDS 4 5903
292183 - This continual "intelligence" process creates a new resource to link
292184 - future events and analyses, supporting the POIMS management cycle,
292185 - plan, perform, report. ref OF 1 6649
292186 -
292187 -     Jane has not seen the definition of Communication Metrics on
292188 -     950327, ref SDS 12 4822, because I contacted her on 950317 before I
292189 -     developed it, ref SDS 11 0001
292190 -          ..
292191 -          I related this material in general.
292193 -           ..
292194 -          Jane requested a copy.
292196 -           ..
292197 -          [On 950524 this was done. ref SDS 20 0001]
292198 -
292200 -      ..
292201 -     She has not seen the explanation of how SDS is used, ref OF 4 0001
292202 -     developed on 950514. ref SDS 17 0001
292203 -
292204 -          I mentioned the part about her. ref OF 4 8096
292205 -
292206 -          Jane requested a copy of this.
292207 -
292209 -      ..
292210 -     Communications v. Communication Metrics
292211 -
292212 -     From a management perspective it seems helpful to recognize the
292213 -     broader range managers have using communications than seems to be
292214 -     presented in formal academic training, as considered in defining
292215 -     Communication Metrics on 950327, ref SDS 12 2134.
292217 -      ..
292218 -     We need a balance between communication for "selling," and the
292219 -     different set of communication skills for doing the work that
292220 -     results from the sale.
292222 -      ..
292223 -     Communication courses and "experts" are naturally attracted by the
292224 -     allure of persuasive speech i.e., the Pied Piper, from reviewing
292225 -     Covey on 921205. ref SDS 4 4820  People rely on oral communication
292226 -     as the only dimension of leadership in getting people to agree, to
292227 -     say "yes," to go along, to act, as related in the meeting at Axiom
292228 -     on 950426. ref SDS 15 4392  We have to make a sale (see POIMS on
292229 -     the importance of making a good appearance, ref OF 1 0959, also
292230 -     analysis on 950810 about difficulty selling SDS and Communication
292231 -     Metrics. ref SDS 16 3086).  On 940609 the allure of pictures was
292232 -     reviewed in relation to analysis. ref SDS 7 4933  POIMS explains
292233 -     genetic drive to rely on speech. ref OF 1 5106
292234 -
292235 -         [On 970910 PMI presentation "Winning People Over" ref SDS 28
292236 -         line 395.]
292238 -          ..
292239 -         [On 971229 communication training film. ref SDS 29 2000]
292241 -          ..
292242 -         [On 991108 oral communication largely entertainment to
292243 -         persuade. ref SDS 34 7426]
292245 -          ..
292246 -         [...after formal education daily job pressures suppress
292247 -         literacy. ref SDS 34 7380]
292249 -      ..
292250 -     Communication Metrics (see "Communications" ref SDS 12 line 71),
292251 -     is aimed at ensuring leadership is adequately informed,
292252 -     ref SDS 4 line 172; second, that those being lead, understand;
292253 -     third, that there is adequate follow-up, per ref SDS 12 line 179.
292254 -
292255 -         The idea that "management communications" is broader and so
292256 -         requires specialized treatment, is supported by the PMI
292257 -         Asilomar Conference, Jul 14, 1990. ref SDS 3 4895
292258 -
292259 -
292261 -      ..
292262 -     Why a New Buz Word?
292263 -
292264 -     This is explained at ref SDS 10 line 386, on extending the concept
292265 -     of metrics to "communications" in order to reduce the cause of
292266 -     adverse impacts measured by cost and schedule metrics...
292267 -
292269 -                         ..
292270 -                        mis-comcommunications.
292271 -
292272 -
292273 -        ...supported by Drucker's point that better management mainly
292274 -        means better quality, ref SDS 5 3416. which means reducing
292275 -        mistakes caused by growing complexity of business life,
292276 -        ref SDS 6 1855, ref OF 1 line 10.
292277 -
292278 -
292280 -  ..
292281 - Curriculum for Communication Metrics
292282 -
292283 -     4. Communication definition
292284 -
292285 -        Present ideas 950327. ref SDS 12 0000.
292286 -
292287 -     5. Metrics - TQM, re-engineering concepts
292289 -         ..
292290 -     6. Integrated Management
292291 -
292292 -        Time, information, people, documents, subjects
292294 -         ..
292295 -        Cognitive science theory of knowledge, including Jeromy
292296 -        Campbell on 900303, ref SDS 2 4284, and Landauer's paper on LSA
292297 -        concpets for knowledge acquisition, beginning on 960324.
292298 -        ref SDS 27 4158
292299 -        ..
292300 -        This covers the biological correlation between time and
292301 -        information in the human mind, and the impact on this
292302 -        relationship of accelerating information flows together with a
292303 -        widening array of things to think about, i.e., subjects.
292305 -         ..
292306 -        We present a theory of continual "confusion" based on the
292307 -        relationship between time and information, which requires a new
292308 -        process of continual learning that applies organic subject
292309 -        structure, controlled visibility, and concepts like investing
292310 -        intellectual capital (analogous to farming on 950426, per
292311 -        ref SDS 15 4404), converting information into knowledge, the
292312 -        management cycle (plan, perform, report), automated integration
292313 -        and synergy.
292315 -         ..
292316 -     7. Subjects (organic composition of "knowledge")
292317 -           ..
292318 -           Functions (cost control/budgeting, interface) Subjects
292319 -           (organizational objectives; organic subject structure)
292321 -            ..
292322 -           Structure, control, Action Items
292324 -            ..
292325 -           Implications of events, discovery
292327 -         ..
292328 -     8. Record segments/retrieval  (knowledge differentiation)
292330 -         ..
292331 -     9. Narrative - applied English, discovery, political sensitivity
292332 -
292333 -           Develop concept of thinking through writing. Communication
292334 -           for "understanding" rather than to motivate.
292335 -
292336 -           E-mail - Information reduces communication, in part due to
292337 -           poor writing, inadequate connections.
292338 -        ..
292339 -    10. Highlighting/Follow-Up (how do we know when something
292340 -        needs to be followed-up)
292342 -         ..
292343 -    11. Linking, cause & effect, discovery, accuracy, consistency
292344 -
292345 -        Creating, and using links, i.e., power of "automated religion"
292347 -         ..
292348 -    12. Implementation
292349 -
292350 -        The Welch SDS data base going back to 1988, provides a treasure
292351 -        trove of case studies showing the effects of applying sound
292352 -        management practice, and of failing to do so, for example
292353 -        listed on 950327. ref SDS 12 0200
292354 -        ..
292355 -    13. Bibleography
292356 -    
292357 -        Proposed reading for students:
292358 -
292359 -            Management Tasks, Responsibilities, Practices
292360 -            Peter Drucker, HarperCollins Publishers, Inc.
292361 -            First HarperBusiness edition published 1993
292362 -            Reviewed 931130. ref SDS 5 0000
292364 -             ..
292365 -            Diplomacy
292366 -            Henry Kissenger
292367 -            Simon & Schuster
292368 -            Reviewed 940609. ref SDS 7 4238
292370 -             ..
292371 -            Ten Philospohical Mistakes
292372 -            Mortimer Adler
292373 -            MacMillan Publishers
292374 -            Reviewed 940712. ref SDS 8 0001
292375 -            ..
292376 -            The Trouble with Computers Usefullness, Usability and
292377 -            Productivity Thomas K. Landauer The MIT Press Reviewed
292378 -            950710. ref SDS 21 0000
292380 -             ..
292381 -            Microcosm
292382 -            George Gilder
292383 -            Simon & Schuster
292384 -            Cited at Intel 950927. ref SDS 25 5412
292386 -             ..
292387 -            The Improbable Machine
292388 -            Jeremy Campbell
292389 -            Simon & Schuster
292390 -            Reviewed 900303. ref SDS 2 4284
292392 -             ..
292393 -            Solution to Plato' s Problem:
292394 -            The Latent Semantic Analysis Theory of Acquisition,
292395 -            Induction, and Representation of Knowledge
292396 -            Thomas K. Landauer
292397 -            Reviewed. ref SDS 26 5873
292399 -             ..
292400 -            7 Habits of Highly Effective People
292401 -            Stephen Covey
292402 -            Simon & Schuster,
292403 -            Reviewed 921205. ref SDS 4 0000
292405 -             ..
292406 -            In Retrospect Robert S. McNamara MIT Press Reviewed
292407 -            950417. ref SDS 14 5872
292409 -             ..
292410 -            ISO 10006
292411 -            Reviewed 950721. ref SDS 22 0000
292413 -             ..
292414 -            Only the Paranoid Survide
292415 -            Andrew S. Grove
292416 -            A Currency Book
292417 -            Published by Doubleday
292418 -            Reviewed on 980307. ref SDS 30 0000
292420 -             ..
292421 -            The Magical Number Seven, Plus or Minus Two:
292422 -            Some Limits on our Capacity for Processing Information
292423 -            George A. Miller (1956)
292424 -            Harvard University
292425 -            Reviewed 990303. ref SDS 31 6177
292426 -            ..
292427 -            How the Mind Works Steven Pinker W.W. Norton Reviewed
292428 -            on 990329. ref SDS 32 9382
292430 -             ..
292431 -            Healthwise Handbook
292432 -            Kaiser Medical Group
292433 -            Reviewed 990625, ref SDS 33 3822
292434 -
292435 -
292436 -
292438 -      ..
292439 -     [See follow up at ref SDS 23 0000.]
292441 -      ..
292442 -     [On 950905 developed course outline for GWU at ref SDS 24 2341.]
292443 -
292444 -
292445 -
292446 -
292447 -
292448 -
2925 -
Distribution. . . . See "CONTACTS"