CONTACTS 

SUBJECTS
Seminars/speeches as sales presentation
Education, institutional courses
Writing for Publication
Communication Training Inadequate, Narrow
New World Order needs old time religion
Time - Too Busy Being Busy
New World Order
Communication, Definition
Information Highway New Environment Needs
Noise, Too Noisy
Executive Training on What People will Buy,

1513 -    ..
1514 - Summary/Objective
1515 -
151501 - Followed up work at ref SDS 13 line 44, and at ref SDS 12 line 54 and
151502 - my letter ref DIP 3 line 30, submitted at ref SDS 9 line 57.
151503 -
151504 - Talked to Michele Zak             415 723 2129
151505 -
151506 - She has not read the material because the cover letter was poorly
151507 - written.  We did not get a chance to discuss the ideas.
151508 -
151509 - Submitted follow up requesting further consideration, ref DIT 1 line
151510 - 30.  Included this record, the discussion with Harrianna, ref SDS 12
151511 - line 54, memo from PG&E, ref DRP 2 line 16, and Justice Mosk's letter,
151512 - ref DRP 1 line 19.
151513 -
151514 -
1516 -
1517 -
1518 - Discussion
1519 -
151901 - I asked Michele if she has read the material and mentioned my interest
151902 - in doing a study to evaluate the impact of POIMS on business
151903 - communications, ref DIP 3 line 29.
151904 -
151905 -
151906 - Not Enough Time to Investigate
151907 -
151908 - Michele said she has not had time to read the material, and does not
151909 - plan to do so because the cover letter does not adequately convey
151910 - sufficient benefits.  We briefly considered the cover letter, ref DIP
151911 - 3 line 29.  It presents "communication metrics," and "automated
151912 - integration" that enable people to apply sound management practices to
151913 - solve the problem presented by the pace of modern business life, i.e.,
151914 - there is not enough time to consider new ideas.  Michele said these
151915 - are "empty phrases."  She found the title of the paper "New World
151916 - Order needs Old Time Religion," unappealing.
151917 -
151918 -      Comment
151919 -
151920 -      Cost/benefit and time dynamics in executive decisions to act or
151921 -      investigate are analysed in reviewing the Cal Tech seminar at ref
151922 -      SDS 1 line 182.
151923 -
151924 -      It is interesting that Michele's concern is the very purpose of
151925 -      POIMS.  This irony was cited by George at TQE in being unable to
151926 -      get carefull consideration of these ideas, ref SDS 7 line 79.
151927 -
151928 -
151929 - Cover Letter Defective
151930 -
151931 - I suggested that Michele ask a trusted colleague to read the material,
151932 - and comment to her on its efficacy.  Michele said the cover letter is
151933 - not crafted well enough to justify this step.  I cited Harrianna's
151934 - comment that she had read it, and believed POIMS and communication
151935 - metrics would be of interest to people at Stanford, including Michele,
151936 - ref SDS 12 line 54.  Michele said Harrianna did not tell her this.
151937 -
151938 - I explained the first paragraph of the paper provides a foundation for
151939 - reading the rest of it, and that the headings make it an easy read.
151940 - She can browse for topics of interest.  Michele said the cover letter
151941 - does not warrant this effort in light of her busy schedule.
151942 -
151943 -
151944 -
1520 -
1521 -
1522 - Analysis
1523 -
152301 - Michele's position to avoid POIMS and communication metrics because
152302 - the cover letter is not well crafted may be too harsh.
152303 -
152304 -
152305 - Powerful New Ideas are Rare
152306 -
152307 - People trained in communications in the manner suggested by Michele,
152308 - will likely never have the opportunity to present a truly new and
152309 - powerful idea, because these are quite rare, and their work practice
152310 - is shaped by historical evolution of their discipline to focus on
152311 - narrow field of inquiry, rather than integration of a range of ideas.
152312 - While there are a lot of new ideas, few turn out to advance
152313 - civilization.  Most experts toil in communicating accepted ideas.  The
152314 - automobile, for example, has been around for 100 years.  There is
152315 - considerable competition by "communi- cation" experts to sell
152316 - automobiles because there is an accepted market.
152317 -
152318 -
152319 - Creating & Selling Not Coterminus
152320 -
152321 - It is not clear why people who develop new and powerful ideas would
152322 - have the sales expertise Michele expects, since inventors invest their
152323 - time in developing an idea to be sold, rather than in acquiring skills
152324 - to sell it.  Thus, Michele's standard may be incorrect by setting the
152325 - bar so high that it precludes consideration of better ideas, and
152326 - thereon posits a static business climate.  This would seem to conflict
152327 - with the objective of academe at Stanford. Diderot and Voltair among
152328 - others cited the growth of knowledge as the critical goal of educa-
152329 - tion, ref SDS 6 line 228.
152330 -
152331 -
152332 - Leadership v. Understanding
152333 -
152334 - Upon reflection it seems that Michele is looking at communication as
152335 - "pursuasion" which is the leadership component, while POIMS is aimed
152336 - at improving "understanding" and "follow up," explained further at ref
152337 - SDS 11 line 63, and discussed in reviewing Stephen Covey's work (see
152338 - "Leadership and Management" at ref SDS 2 line 168).
152339 -
152340 -
152341 - PG&E, Justice Mosk
152342 -
152343 - Harrianna should be expected to have some sense of the material that
152344 - is important to the Management Communication Program.  Since PG&E and
152345 - Supreme Court Justice Stanley Mosk, found POIMS to be of some value
152346 - (ref DRP 1 line 21 and ref DRP 2 line 25), Harrianna's finding that it
152347 - would interest people at Stanford, may be correct.  Will give this
152348 - another try.
152349 -
152350 -
152351 -