THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700


S U M M A R Y


DIARY: October 7, 1993 03:32 AM Thursday; Rod Welch

Ideas on marketing steps.

1...Summary/Objective


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CONTACTS 

SUBJECTS
Methods
Plans, options, analysis

0504 -    ..
0505 - Summary/Objective
0506 -
050601 - Received materials from IBM on using OS2 that has ideas on the
050602 - process of making a sale:
050603 -
050604 -
050605 -             Awarness
050606 -                 Advertising
050607 -
050608 -               Interest
050609 -                   Calls and discussions, letters, promotions
050610 -
050611 -                  Evaluation
050612 -                      Product demonstrations
050613 -
050614 -                     Trial
050615 -                         Install demonstration program
050616 -
050617 -                        Adoption
050618 -
050619 -                            Implement SDS, make sales.
050620 -
050621 -
050622 -
050623 -
050624 -
050625 -
0507 -