THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700


S U M M A R Y


DIARY: April 20, 1993 09:19 PM Tuesday; Rod Welch

Received response from Sheila re POIMS.

1...Summary/Objective


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CONTACTS 

SUBJECTS
SDS Marketing Sales
Avertizing, Writing for Publication
Book (uses manual language)

0505 -    ..
0506 - Summary/Objective
0507 -
050701 - Received ref DRT 1 0000 from Sheila responding to my letter, ref DIP 2
050702 - suggesting a discussion.
050703 -
050704 -                Sheila Samson
050705 -                9905 Barth Drive
050706 -                Zionsville, IN  46077
050707 -                (317)873-5183
050708 -
050709 -
050710 - Here are some further ideas on this project, following up work on
050711 - 930408, ref SDS 3 3391, and previously on 930223. ref SDS 1 8845
050712 -
050713 -
050714 -  ..
0508 -
0509 -
0510 - POIMS Vocabulary
0511 -
051101 - POIMS technology seems to be comprised of the following major
051102 - elements:
051103 -
051104 -                Investing Intellectual Capital
051105 -                Deliberative Analysis - Keeping a Diary
051106 -                Controlled Visibility (theory of discrimination)
051107 -                Organic Subject Structure
051108 -                Integrated Scheduling and Reporting (time, information)
051109 -                Automated Integration
051110 -                Linking chains of related events, documents
051111 -
051112 -
051113 -    These might be the basis of chapters.
051114 -
051115 -       The themes build on each other.  We can discuss human memory
051116 -       schemas, strengths, weakneses, potential.
051117 -
051118 -       Discuss concept of discrimination raised at ref SDS 3 line
051119 -       051288.
051120 -
051121 -       Discuss history of language and writing, and POIMS as a logical
051122 -       extension of technology.
051123 -
051124 -       Discuss advanced form of hypertext, which POIMS merelly calls
051125 -       "linking."
051126 -
051127 -
051128 -  ..
0512 -
0513 -
0514 - Evaluate Book Scope
0515 -
051501 - Some basic questions need to be addressed in organizing the writing
051502 - effort.
051503 -
051504 -    How far should we reach?  How deeply should biology be
051505 -    investigated.  Simply enough to introduce "untapped" potential?
051506 -
051507 -    How should theory of discrimination be presented, cited on 930408.
051508 -    ref SDS 3 4466  Do we present the positive side of a politically
051509 -    correct issue?
051510 -
051511 -    Is this book about management theory and practice?  Or, is that a
051512 -    subset of fundamental capacity to think, remember and communicate?
051513 -
051514 -        Who was the audience for Guilder's book "Microcosm," and for
051515 -        Campbell's, "The Improbable Machine"?
051516 -
051517 -    Should it be a "cook book" showing computer screens, or primarily
051518 -    presentation of ideas through text?  How heavily illustrated?
051519 -
051520 -        My sense is we want primarily a generic presentation of new
051521 -        ideas.
051522 -
051523 -    [Followed up writing a book at ref SDS 6 line 86.]
051524 -
051525 -
051526 -
051527 - Does Sheila feel comfortable with the project?
051528 -
051529 -    She has a strong background in editing, and as a business person
051530 -    dealing with organizations, ref DRP 1 line 148.  These are helpful
051531 -    perspective on understanding and writing about POIMS.
051532 -
051533 -    However, does she feel this is a subject worth investing a lot of
051534 -    time and energy to create a unified theory of POIMS?  She may
051535 -    feel better suited or happier writing about people, relationships,
051536 -    medical issues, etc.
051537 -
051538 -
051539 - Sheila asks what I would like her to do, ref DRT 1 line 21.
051540 -
051541 -    Since I have never written a book, and have not worked in the
051542 -    publishing arena, I don't know what steps I would like her to
051543 -    perform.  Here are some tasks that would help me deal with the
051544 -    issues:
051545 -
051546 -    1.  Prepare an analysis/opinion of the book.  Identify its
051547 -        classification, markets and publishers who frequent our
051548 -        subject.  My thought is that the book could be written in
051549 -        different styles at different levels.  What does Sheila feel
051550 -        are the 2 or 3 most prominant options in each of these areas:
051551 -
051552 -    2.  Prepare overview of typical book writing scenerio and
051553 -        organizational arrangements.  What is the relationship and
051554 -        contribution of a typical editor to the writing process?
051555 -
051556 -    3.  Technical research on human memory biology, management
051557 -        practices, history of language and writing.
051558 -
051559 -    4.  Develop a final plan to define scope, chapters.
051560 -
051561 -    5.  Outlining chapters.
051562 -
051563 -    6.  Editing text.
051564 -
051565 -    7.  Ideas for illustrations, paper, print (probably publisher
051566 -        decides all that).
051567 -
051568 -
051569 -
0516 -
0517 -
0518 - How can we finance the writing
0519 -
051901 - What about Hoover Institute, or similar think tank sources?
051902 -
051903 - Commercial publishers - advance.
051904 -
051905 - Should we concentrate on completing a MS, then try to shop it for
051906 - financing; or, seek financing with our ideas?
051907 -
051908 -
051909 -
0520 -