CONTACTS 

SUBJECTS
Marketing, Research Application to Existing Market
Management Productivity
Agenda/Organizer
POIMS/SDS Presentation Schematic
Remembering (linked records)
Notepad, replace, 910425
Automated Integration applying SDS/POIMS
Automation Trends

1210 -    ..
1211 - Summary/Objective
1212 -
121201 - Saw an advertizement for Lotus Organizer in a mail order mailing
121202 - published by Tiger Software Company.  It shows the features of the
121203 - product and illustrates how some vendors advertize SDS type products.
121204 -
121205 -
121206 -
1213 -
1214 -
1215 - Analysis
1216 -
121601 - One of the main features of the ad copy is the screen of the program
121602 - which looks like a manual scheduler notebook.  This use of a familiar
121603 - image reflects Morris' idea to use what is familiar to the customer,
121604 - ref SDS 5 line 041001.
121605 -
121606 -     Comment
121607 -
121608 -     Lotus has gone beyond using this for sales advertizing by making a
121609 -     familiar appearance drive the program, and in doing so they loose
121610 -     the power of the medium.  Computers are not notebooks. They can do
121611 -     everything a notebook can do plus a lot more but in a different
121612 -     way.
121613 -
121614 - The alternative is to create a graphic that is unfamiliar but has
121615 - something attractive about it that would cause the customer to pause
121616 - and inquire.
121617 -
121618 -
121619 - Product Analysis
121620 -
121621 - Organizer was reviewed by PC Magazine per ref SDS 4 line 148.
121622 -
121623 -   Scanned in the text of the ad at ref OF 5 line 10.
121624 -
121625 -   Selling Points
121626 -
121627 -   Main selling point seems to be it looks like a scheduler.
121628 -
121629 -   Tracks scheduled items and notes - eliminates handwritten notes.
121630 -
121631 -       Notepad automatically generates tables of contents -- so you can
121632 -       go directly to the page (on your screen) that you're looking
121633 -       for.
121634 -
121635 -          Comment
121636 -
121637 -          This is evidently the information retrieval method, but is
121638 -          not clear how it works.  Subjects are very difficult to
121639 -          manage adequately, ref SDS 1 line 71.
121640 -
121641 -
121642 -   Links "...appointments to addresses, meeting notes or other informa-
121643 -   tion...," ref OF 4 line 18, this feature seems to be limited, per
121644 -   ref SDS 4 line 165.  However, it is clear this is seen as an
121645 -   important feature.
121646 -
121647 -       Color codes tasks.
121648 -       Automatic forwarding of unperformed tasks.
121649 -       On-line help minimizes need for manual.
121650 -       Has Windows "drag and drop" capability to move tasks.
121651 -
121652 -   The copy says Organizer "...helps you plan and schedule long-term
121653 -   projects...," ref OF 4 line 57.
121654 -
121655 -       Comment
121656 -
121657 -       The format of this program would seem to make it difficult to do
121658 -       any serious planning or analysis of the kind in this SDS record,
121659 -       since it is limited to a conventional Scheduling format.  It can
121660 -       evidently link to other files where there might be some
121661 -       analysis, but how is that information retrieved later on?
121662 -
121663 -
121664 -   Contacts are supported, in a data base of up to 65K names.
121665 -
121666 -
121667 -
121668 -
121669 - Price
121670 -
121671 - This costs $99.90 in a magazine.  This seems to make our price of $80
121672 - for a single user competitive since we do a lot more.
121673 -
121674 -
121675 -
121676 -
1217 -

SUBJECTS
Marketing, Research Application to Existing Market
Management Productivity
Commence, 921123
Remembering (linked records)
Notepad, replace, 910425
Automated Integration applying SDS/POIMS
Automation Trends

1910 - Summary/Objective
1911 -
191101 - This is another ad in the same publication for Commence, showing
191102 - product features and how some vendors advertize SDS type products.
191103 -
191104 - Price $239.
191105 -
191106 -
1912 -
1913 -
1914 - Analysis
1915 -
191501 - Text of ad is scanned in at ref OF 11 line 10, showing Commence has
191502 - some helpful features.  Claims as advantage "...no one ever thought of
191503 - before," is
191504 -
191505 -      ...ability to customize itself to the user. You just make a few
191506 -      menu selections and Commence arranges things the way you want
191507 -      them, ref OF 11 line 16.
191508 -
191509 - Need to see this to evaluate how helpful it might actually be. There
191510 - was a review in PC Magazine, see ref SDS 6 line 32.
191511 -
191512 -     The screen in Windows looks somewhat helpful.  However, it shows a
191513 -     "To-Do" list with pre-set hours like an appointment book and that
191514 -     design is inefficient.  If there is a separate list for action
191515 -     items, that is ineffective. The icons shown in the left margin and
191516 -     showing the calendar in standard format are good features.
191517 -
191518 -
191519 - Explaination of "Agent" technology that enables User to apply macros
191520 - that automate tasks, does not sound particualrly helpful:
191521 -
191522 -     Agents perform little miracles like printing out all your
191523 -     appointments and meetings for the day (complete with details) --
191524 -     exactly at 8:55 a.m. so it's on your desk when you arrive.  Or ask
191525 -     Commence to compile and print a To-Do list of all outstanding
191526 -     tasks, projects and other details--on the evenning before you
191527 -     travel.  Automatically fax a flower or food basket order to your
191528 -     florist for any customer who places an order of $5000 or more
191529 -     (great idea!). Automatically add any "urgent" or "handle
191530 -     immediately " messages to your high priority To-Do list.
191531 -
191532 -
191533 - Printing stuff from the schedule does not sound very exciting.
191534 -
191535 -
191536 -
191537 -
1916 -

SUBJECTS
Marketing, Research Application to Existing Market
Advertizing, general circulation media, 910703
Dynodex, 921125
Contacts Data Base
Prospect, 921125

2308 - Summary/Objective
2309 -
230901 - These are two more ads in the mail order catalog published by Tiger
230902 - Software Company.
230903 -
230904 - The ad showing the program screen indicates Dynodex is principally a
230905 - contact manager.  Prospect seems to indicate is solely a contact
230906 - manager.
230907 -
230908 -
230909 - Price of Dynodex is $49.95, suggests it does not do very much.
230910 -
230911 - Price for Prospect is:  $99.90
230912 -
230913 - Has compatibility with Windows and can share information with any
230914 - Windows application.
230915 -
230916 - Entire ad is at ref OF 17.
230917 -
230918 -
230919 - Prospect
230920 -
230921 - The picture of the program screen in ad indicates it is strictly a DOS
230922 - text based product.  May run under Windows, but is not a Windows app,
230923 - like Dynodex.
230924 -
230925 - The ad is at ref OF 19.
230926 -
230927 -
230928 -
2310 -