CONTACTS 
0201 - Saxon-Hamilton                     510 420 1712
020101 - Mr. Roger C. Bush

SUBJECTS
Plans, options, analysis
Research application to market
Marketing plan

0605 -    ..
0606 - Summary/Objective
0607 -
060701 - Discussed a variety of matters relating to SDS development and the
060702 - Welch company, primarily my goals for developing the company.
060703 -
060704 -     I explained we need a marketing plan, to include the near term
060705 -     steps I should be taking to develop sales of the product.
060706 -
060707 -     I gave as an examples:
060708 -
060709 -        Figuring out the best way to market SDS within a minimal
060710 -        initial budget.
060711 -
060712 -           Should we approach management consultants to sell SDS
060713 -           expertise as part of their services, and/or to sell SDS as a
060714 -           product to clients?  Are executives or MIS professionals the
060715 -           best avenue to market to large organizations; or should we
060716 -           try to pick off individual managers to use SDS autonomously
060717 -           to improve thier personal performance and income? Should we
060718 -           approach business schools and/or computer training
060719 -           institutions?
060720 -
060721 -        How do we get publicity for market awareness and understanding
060722 -        of the power of POIMS technology, and how SDS is the only
060723 -        product available to implement this new technology?
060724 -
060725 -        Should we be advertizing, making personal presentations, should
060726 -        we sell SDS as part of a management support service?  This
060727 -        relates to the cost of the product because if it is sold with
060728 -        support, it must be priced accordingly.
060729 -
060730 -        How should we define market segments and identify special needs
060731 -        to fashion a rational for using SDS?  How do we approach
060732 -        lawyers differently from contractors, differently from
060733 -        developers, engineers/architects.
060734 -
060735 -
060736 - Roger asked for my objective dealing with Saxon-Hamilton.
060737 -
060738 -     I reminded him of our discusison at ref SDS 2 line 091104, in
060739 -     which he had indicated Saxon-Hamilton can develop a program to
060740 -     spur sales of SDS.
060741 -
060742 -
060743 - Roger indicated S-H will develop a proposal for an approximate $8K
060744 - price tag to meet this objective.  He will present it in about 2
060745 - weeks.
060746 -
060747 -      I explained this is a matter I will have to review with a silent
060748 -      partner for funding.
060749 -
060750 -
060751 -
060752 -
060753 -
0608 -