THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700


S U M M A R Y


DIARY: March 10, 1992 11:46 AM Tuesday; Rod Welch

Called Dale Ames re Millie's stocks.

1...Summary/Objective
2...Dubugging Management
...............long way around is the short way there


..............
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CONTACTS 
0201 - Van Kasper & Company               415 391 5600 fax 397 2744
020101 - Mr. Dale L. Ames  =415 954 0636; Private Brokerage =800 652 1747

SUBJECTS
IRA Account 487 80152, 910312

0403 -    ..
0404 - Summary/Objective
0405 -
040501 - Millie asked me to call Dale about a payment by check 1124 on 920120
040502 - for $38 on the annual fee.  She said the February statement shows they
040503 - deducted the amount from her account which seems like double payment.
040504 -
040505 -    Dale advised that the record shows the payment of $38 was credited
040506 -    to an interest bearing account for 15 days until the payment was
040507 -    actually due.  Then the account was debited in February, with the
040508 -    result that no double payment occurred.
040509 -
040510 -
040511 -
040512 -
0406 -

SUBJECTS
Laidlaw (LDWD - purchased
910325 1000 at 12 3/8)
Investment analysis, inquiries

0606 - Discussion
0607 -
060701 - Laidlaw is at 10 3/8 today.  He still expects this company to improve
060702 - "well" as the economy begins to improve.
060703 -
060704 -
060705 -
0608 -

SUBJECTS
ITX (purchased 890818
900 at 6; sold 900607
900 at 9 3/4); (901214,
bought 500 at $8)

0707 - Discussion
0708 -
070801 - ITX is at 6 1/4 again today, unchanged from our last discussion.
070802 -
070803 - They are in a lawsuit with Monsanto that they expected to settle, but
070804 - is now going to trial.  This is down to 6 3/8 or so.
070805 -
070806 -
070807 -
070808 -
070809 -
0709 -

SUBJECTS
SDS Marketing, Sales
Sales discussions
Learning period/difficulty
Social Constraints Internal "Feel Good" Management
Diary record to increase understanding
Testimonials on product
Long Way Around is Short Way to Success, Investing Paragidm

1810 - Discussion
1811 -
181101 - Explained some of the recent background I encountered at DNRC and the
181102 - tensions SDS creates when applied to internal management.
181103 -
181104 - Dale identifies with Morris' idea of "feel good" management.  He said
181105 - everyone generally tries to use this method in order to avoid
181106 - conflicts with superiors and colleagues.  He commented that this may
181107 - not be the best approach in a recession, when making more mistakes can
181108 - cost people their jobs.
181109 -
181110 - He said SDS is about 10 years ahead of management support
181111 - organizations and systems.  He is still using the thing installed by
181112 - George Beardsley, per ref SDS 1 and 2.
181113 -
181114 - Dale indicated his conclusion that SDS would be a much improved
181115 - approach, but he is concerned about the learning curve.
181116 -
181117 -     Dale pointed out that he gets a lot of software, including updates
181118 -     that take a lot of time to learn, so he has to invest his time on
181119 -     the things that seem to have the greatest impact on his income.
181120 -
181121 -
181122 - I gave my usual spiel on "income" being a derivitive of the power to
181123 - command knowledge, ideas and the ability to communicate accurately
181124 - with people.  Explained my experience that learning can be expedited
181125 - by my support, but it is definitely an item, similar to learning and
181126 - applying the alphabet. It has much more power though.
181127 -
181128 -    The main point is the generic scope of SDS that enables it to
181129 -    cover all aspects of one's business and personal life.
181130 -
181131 -
181132 - Dubugging Management
181133 -
181134 - I explained this concept.  Dale feels it may be too subtle for most
181135 - managers because they generally feel that their problems are caused by
181136 - others making mistakes rather than their own misperceptions.
181137 -
181138 - Upon discussion, he feels the SDS methodology has great promise, but
181139 - is unsure about how to bring the realization to a large body of users
181140 - since it has to be experienced to be believed.  People simply do not
181141 - want to belive that the
181142 -
181143 -               long way around is the short way there
181144 -
181145 - Dale commnented that most managers are in a ...
181146 -
181147 -                  "hurry up and make more mistakes"
181148 -
181149 -    ...mode, because they do not have a way to recognize when they are
181150 -    making mistakes.  He likes the idea of "debugging" management, but
181151 -    feels that simply writing more sounds too simplistic and not
181152 -    sufficiently "fool proof" to be an attractive method for most
181153 -    managers.
181154 -
181155 -
181156 -
1812 -
Distribution. . . . See "CONTACTS"