CONTACTS 
0201 - Macro Technology                   408 727 2388 fax 9092; 800 252 9779
020101 - Mr. Sam EL-Abbady

SUBJECTS
SDS, Marketing, Sales
Retail Sales, 910420

0404 -    ..
0405 - Discussion
0406 -
040601 - Sam called as a result of a discusson he had with Chris re developing
040602 - VAR arrangements with software vendors for Macro Tech's products.
040603 -
040604 - I explained my interest in working with Macro Tech in marketing SDS.
040605 -
040606 - Sam asked me to send him some brochures, and he will discuss with
040607 - Mohammed.
040608 -
040609 -
0407 -
0408 - Marketing concept
0409 -
040901 - MT could market SDS along the following lines.
040902 -
040903 - SDS automates "management" like Lotus automates "spreadsheets." There
040904 - are many more people who want to become better managers than there are
040905 - people who want to do better spreadsheets, so the market for SDS is
040906 - potentially very large.
040907 -
040908 - Right now people do not know they can manage better, except by gaining
040909 - more experience and/or going to school, which is does little to
040910 - improve day to day "management."  Many people are trying to automate
040911 - management with a patchwork of spreadsheet, wordprocessing, calendar,
040912 - and note manger programs, like Agenda, Magellen, Tornado, etc., and
040913 - combinations of fax and messaging systems.  Those making the greatest
040914 - effort at this, are the ones purchasing laptop computers, MT's market.
040915 -
040916 - Only SDS has integrated management fundamentals, as explained in the
040917 - brochure.  We need to get the word out by demonstrating to managers at
040918 - every level they can think, plan, remeber and communicate much better
040919 - with this remarkable new software program using POIMS technology.  For
040920 - most people, this sounds too good to be true, so we have to create a
040921 - core group by demonstrating the product and training users.
040922 -
040923 - Once the word gets out, people will begin calling for the program,
040924 - because everyone wants to think, plan, remember and communicate
040925 - better.  So the present objective is to develop product visibility and
040926 - credibility by developing the core user group.
040927 -
040928 - The best place to start is with people who are trying now to be better
040929 - managers by purchasing laptop computers.
040930 -
040931 - Macro Technologies could participate in several ways.
040932 -
040933 -     1.  Minimal support would be just to include an SDS brochure
040934 -         with every Superlap sold.
040935 -
040936 -     2.  Mention to customers who call in that SDS is available and
040937 -         explain how they can make more money using SDS, per brochure.
040938 -
040939 -     3.  Use SDS to demonstrate the Superlap computers.
040940 -
040941 -     4.  Mention SDS in MT advertizing, as a new value derived from
040942 -         purchasing a laptop.
040943 -
040944 - Macro Tech's gain is in expanding its market for laptops.  We need to
040945 - discuss other aspects of remuneration.
040946 -
040947 -
0410 -
0411 - Follow up
0412 -
041201 - Send Macro Tech some brochures with ideas for marketing.
041202 -
041203 -
0413 -