THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700


S U M M A R Y


DIARY: May 13, 1991 09:53 AM Monday; Rod Welch

Visited Macro Technology to inspect AVI & Twinhead computers; explained

1... 2...Summary
3...AVI Notebook
4...Twinhead
5...Sales Demonstration and Support Ideas


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CONTACTS 
0201 - Macro Technology                   408 727 2388 fax 9092                                                                                                           O-00000450 0101
020101 - Mr. M. Mohammed; General Manager

SUBJECTS
Portable, to demonstrate SDS

0403 -    ..
0404 - Summary
0405 -
040501 - Took SDS program disks to Macro Tech and tested several machines.
040502 - Demoed SDS for marketing.
040503 -
040504 - Intended to take some current data, to demonstrate, but forgot.  This
040505 - is why we need a separate machine that is always ready.
040506 -
040507 -
0406 -
0407 -
0408 - Twinhead
0409 - Macro Technology Inc.
0410 - 2070A Walsh Ave
0411 - Santa Clara, CA  95050   408 727 2388
0412 -
041201 - Inspected the AVI notbook and the Twinhead laptop.  Neither quite do
041202 - what we need.
041203 -
041204 - AVI Notebook
041205 -
041206 - The screen which uses a B/W, 16 grey scall film STN LCD display with
041207 - 64 grey level controller, was not clear enough to show SDS in a sales
041208 - situation.  It also seemed that there was a lag between entering
041209 - functions and when they executed.  Mohammed changed the set-up to
041210 - improve this, but it is still inadequate.
041211 -
041212 -
041213 - Twinhead
041214 -
041215 - I liked this very much, except for two things:  It will not run a
041216 - separate VGA monitor simultaneously with its primary monitor; while
041217 - the screen (CCFT paper white LCD with 640 x 480) looks great to the
041218 - user, when someone else is looking at it off to the side, as would
041219 - occur in a sales presentation, it is barely visible.
041220 -
041221 - The second problem might be overcome, if we could show SDS on a color
041222 - monitor while using the primary monitor.  Since this is not possible,
041223 - we need to look a little more for the right combination. Maybe the AST
041224 - is the answer.
041225 -
041226 - The separate keyboard on the Twinhead is a good feature, making it
041227 - much easier to use than the notebook pc.  This unit supports an inter-
041228 - nal modem, which we need to demo SDS.
041229 -
041230 - Mohammed quoted following prices:  $2,200  -   40 MB
041231 -                                     2,600  -  120 MB
041232 -
041233 -
041234 - 40 or 120 MB and weighs 12 #.
041235 -
041236 -
0413 -

SUBJECTS
SDS, Marketing, Sales
Retail Sales, 910420

0505 - Discussion
0506 -
050601 - Presented a fairly extensive demo on SDS, but did not have test data,
050602 - so could not show reports, highlighting, automatic follow up or
050603 - repetitive dates.  Did show how to create a contact record and define
050604 - a document in the log for writing a letter.
050605 -
050606 - Mohammed grasped the SDS "record" concept, and INTEGRATION of schedul-
050607 - ing and reporting pretty well, particularly the nested design with
050608 - succeeding levels of detail.  He asked about the line numbers.  I
050609 - explained they can be repressed in printed reports, but are an import-
050610 - ant part of information control which users quickly get used to as a
050611 - simple means to recognize where they are in a long record.
050612 -
050613 - Explained how SDS uses techniques in various professions (accounting,
050614 - law, engineering) to organize SDS records for fast and careful manage-
050615 - ment of information, which is what managers want.  If it is not fast,
050616 - managers will not use it.
050617 -
050618 - Showed SDS interface with telephone E-mail systems like Profs and AT&T
050619 - Mail, plus networks.  Mohammed asked if an executive an access the
050620 - Schedule of his support managers and staff.  I showed him the
050621 - Executive Services system to accomplish this feature.  Explained use
050622 - of other programs, e.g. Wordperfect and Lotus.
050623 -
050624 - Left SDS code on their machine to evaluate for marketing purposes.
050625 - Left marketing product information, ref OF 1 and 2.
050626 -
050627 - Sales Demonstration and Support Ideas
050628 -
050629 - My impression from briefly observing the work at Macro Technology's
050630 - office, is that they might benefit from using SDS to track sales,
050631 - purchasing, maintenance and other management activities.  This exper-
050632 - ience would enable them to demonstrate SDS by using their own data
050633 - base.  Since the data base is usually the most impressive benefit of
050634 - SDS to show customers, a sales presentation using one's own data base,
050635 - is very effective.  Such experience would also yield high rewards for
050636 - supporting SDS, since most questions can be answered in a matter of
050637 - seconds.
050638 -
Distribution. . . . See "CONTACTS"