THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700


S U M M A R Y


DIARY: April 5, 1990 10:34 AM .......; Rod Welch

Sent follow up to discussion with Pam last night on SDS Theory.

1...Progress
2...Analysis Process


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CONTACTS 

SUBJECTS
SDS Marketing
SDS Theory
Sales Contacts

0505 -    ..
0506 - Progress
0507 -
050701 - Pam called last night and said she is reading the SDS Theory
050702 - statement, ref OF 2, I sent under ref DIP 1. She finds it a little
050703 - difficult to follow, but will plow through it.
050704 -
050705 - She asked if this is the method I am using to market the product.  I
050706 - explained the Marketing Summary, ref OF 1, does this and I will send
050707 - her a copy for her opinion.
050708 -
050709 - I explained the Theory is a detailed academic treatment of the
050710 - concepts embodied in SDS, as opposed to a marketing vehicle which
050711 - must quickly convey the benefits and features of the product.
050712 -
050713 - Analysis Process
050714 -
050715 - Suggested she consider an exercise of highlighting what appear to her
050716 - to be the main points in the Theory statement, and develop a response
050717 - citing examples from her work experience that support or bring into
050718 - question SDS theories.
050719 -
0508 -
0509 - Follow Up
0510 -
051001 - Sent Marketing Summary, ref OF 1, and this memo to confirm
051002 - understandings.
051003 -
051004 -
0511 -