THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
rodwelch@pacbell.net


S U M M A R Y


DIARY: January 19, 2005 11:11 AM Wednesday; Rod Welch

Henry asks about using SDS for Communication Metrics practices.

1...Summary/Objective
2...Remarkable Memory of Details from Meeting Over 5 Years Ago
3...Communication Metrics Theory of Management Counterintuitive Concept
4...Truth Accuracy Primary Communication Metric When Juries Weigh Evidence
5...Unit of Measure Accuracy Understanding Comprehension
6...Accuracy Understanding Comprehension Need a Unit of Measure
7...Metrics for Communication Difficult to Quantify Harder to Sell
8...Com Metrics Conflicts Common Sense Need Uncommon Sense New World Order
........Metrics Bad Reputation Among Engineers
........Procurement and Contract Officers Love Business Metrics
........Business Metrics Bureaucratic Meddling Delays Productivity
........Command Control Limit Empowerment Creativity to Get Things Done
........Knowledge Management Dilemma New Vocabulary Grows New Ideas
........New Vocabulary Grows New Ideas Knowledge Management Dilemma
9...New Words New Ideas Evolve from Dynamic Civilization Producing DKR
10...New Capabilities Absorbed by Learning New Language for New World Order


..............
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CONTACTS 
0201 - Bootstrap Institute                                                                                                                                                O-00000735 0501
020101 - Mr. Henry van Eyken; Webmaster

SUBJECTS
Communication Metrics Origins of Term Describing Practices Using SDS
Intelligence New Way of Working Funny Foriegn Alien Psychologically
Words Avoid Foreign Funny Alien Arcane Unusual Use Language Everybod
Intelligence Funny Foreign Alien Unfamiliar Management Practices, 99
Foreign Term, Communication Metrics, SDS
Listening Balance Talking with Deliberative Analysis to Understand F
Memory Exceptional Henry Remembered Details of Meeting 5 Years Ago R
Words Avoid Foreign Funny Alien Arcane Unusual Use Language Everybod
Words Avoid Foreign Funny Alien Arcane Unusual Use Language Everybod
ASB Planning 1st Draft Organizational Memory SDS Standard Proposed f

1712 -
1712 -    ..
1713 - Summary/Objective
1714 -
171401 - Follow up ref SDS 27 0000, ref SDS 26 WP3V.
171402 -
171403 - Henry asks about the meaning of Communication Metrics, and recalls
171404 - recommending in November 2000 using words anyone can understand.
171405 - ref SDS 0 ZD5O  Research confirmed Henry's memory, showing remarkable
171406 - talent. ref SDS 0 0W3N  Sent a letter to Henry with links to this
171407 - record explaining Com Metrics,
171408 - and to background on
171409 -
171410 -        [On 050228 Gary commends and adopts Henry's analysis of the
171411 -        role for encyclopedia in relation to goals for civic
171412 -        journalism. ref SDS 29 6M4S
171414 -         ..
171415 -        [On 050228 wikipedia, CBPP introduced in communication without
171416 -        any concern about using simple, familiar words. ref SDS 29 Q36F
171417 -
171418 -
171419 -
171420 -
171421 -
171422 -
171423 -
171425 -  ..
1715 -
1716 -
1717 - Progress
1718 -
171801 - Remarkable Memory of Details from Meeting Over 5 Years Ago
171802 - Communication Metrics Theory of Management Counterintuitive Concept
171803 - Truth Accuracy Primary Communication Metric When Juries Weigh Evidence
171804 -
171805 - Follow up ref SDS 23 BG8H.
171806 -
171807 - Henry sent a letter dated 050117 asking about background on
171808 - Communication Metrics, and feels POIMS is easier to grasp...
171810 -         ..
171811 -        I noticed the term "communication metrics."  Wonder if
171812 -        something like "organizational memory" or "personal and
171813 -        organizational memory," or whatever speak more directly to a
171814 -        reader about what SDS is about.  To me personally, the term
171815 -        "communication metrics" is so devoid of specific meaning that I
171816 -        tend to just ignore it.  But again, this is just my personal
171817 -        reaction.
171819 -         ..
171820 -        When writing I prefer to use words just about anyone can
171821 -        understand.  Did I not say something like that during that
171822 -        dinner you invited me to about four years ago?
171824 -         ..
171825 -        Henry
171827 -  ..
171828 - On 001105 Henry was in town to see a demonstration of SDS.  After the
171829 - demonstration, we went to dinner, and during dinner, Henry recommended
171830 - a source for writing style. ref SDS 15 KR5J  He, also, urged avoiding
171831 - arcane terms foreign to the OHS/DKR group.  The record indicates that
171832 - he mentioned alphabet technology, ref SDS 15 AE7L, and also Knowledge
171833 - Space. ref SDS 15 SD6F  Communication Metrics is not shown, but fits
171834 - the same mold, and so could have been cited by Henry then or on other
171835 - occassions, since many have made the same point.
171837 -  ..
171838 - For example, on 990713 "intelligence" was a funny and foreign concept
171839 - at Intel. ref SDS 12 2150  On 960424 we lost an order because people
171840 - feel communication and metrics seem foreign when capitalized and
171841 - placed together. ref SDS 10 7740
171843 -  ..
171844 - Experience has shown over a 20 year period that augmenting cognition
171845 - is complex.  People find the subject hard to grasp no matter what
171846 - words are used, as set out in NWO. ref OF 14 42HC  On 040508 Gary
171847 - Johnson submitted research showing a powerful connection between
171848 - language and culture applied through a 3-step strategy of relentless
171849 - pressure to educate by explaining, teaching, and experiencing,
171850 - ref SDS 21 568F, planned on 040102. ref SDS 19 8Q3N
171852 -         ..
171853 -        [...below, Gary Johnson submits guidance on using familiar
171854 -        words to explain new vocabulary for new capabilities that are
171855 -        necessarily unfamiliar. ref SDS 0 ET5X
171857 -         ..
171858 -        [...below, Communication Metrics has more familiar words than
171859 -        other unfamiliar terms like IBM, IBIS, wiki, purple numbers,
171860 -        etc. ref SDS 0 WH6G
171862 -  ..
171863 - On 041108 Gary asked about simple, familiar ways to explain SDS, and
171864 - this was submitted at that time, ref SDS 23 BG8H, including the
171865 - evolution of SDS. ref SDS 23 FV6F
171867 -  ..
171868 - On 041221 discussion with Henry proposed "spreading the word" through
171869 - Fleabyte to drive transformation from information to a culture of
171870 - knowledge. ref SDS 24 SR3Q  On 010730 there is a long list of familiar
171871 - words for "intellectual bridge" concepts. ref SDS 17 LH6M
171872 - Encyclopedia, intelligence, Knowledge Space, Spreadsheet for Knowledge
171873 - are listed on 010730 that can be used to help people grasp important
171874 - aspects and benefits of SDS.  Encyclopedia was recently discussed on
171875 - 050115. ref SDS 25 ZT7T
171877 -  ..
171878 - Communication Metrics is explained in POIMS. ref OF 6 1106  During the
171879 - meeting with Henry in San Francisco on 001105 we reviewed Professor
171880 - Ransdell commenting favorably that Com Metrics presents a theory of
171881 - management which has been sought since the 17th century, ref SDS 15
171882 - 646N, further citing the record receiving Joe's letter on 000727.
171883 - ref SDS 14 1S4J   The professor warned SDS is ambitious and that
171884 - people resist new ideas.  Organizational memory is an important part
171885 - of SDS support, as noted in Henry's letter today.
171887 -  ..
171888 - Henry's exceptional memory accurately recalling details of events five
171889 - (5) years ago may explain his success last year mastering advanced
171890 - mathematics, reported on 041213. ref SDS 24 JJ5H
171892 -  ..
171893 - Sent Henry a response saying...
171895 -  ..
171896 - The history of SDS development is reported on 00723, ref SDS 13 0008,
171898 -  ..
171899 - POIMS was begun in 1989 to explain technology requirements for SDS,
171900 - ref OF 3 6221  Communciation Metrics was formulated in 1995 to explain
171901 - management science using SDS, see NWO. ref OF 13 6369 and the record
171902 - on 041108. ref SDS 23 XY6H
171904 -  ..
171905 - On 941228 a manager at PG&E advised that we lost a big order because
171906 - managers and engineers could not remember how to explain the purpose
171907 - of SDS to lift capability to think, remember, and communicate.  Nobody
171908 - could remember that POIMS means personal and organizatioal integrated
171909 - memory that helps people remember better. ref SDS 5 9954  Their people
171910 - knew this from experience, but could not communicate a coherent
171911 - association between thinking, remembering and communication, and were
171912 - too embarassed to ask, reported o 950123. ref SDS 6 SY3J
171914 -  ..
171915 - A few weeks later on 950202 a lecture on project management showed
171916 - that some people understand the value of integrating cost and schedule
171917 - metrics (control), and most everybody feels communication is helpful.
171918 - ref SDS 7 9D6J  This led to the idea of simplifying the explanation of
171919 - SDS with Communication Metrics. ref SDS 7 8402
171921 -  ..
171922 - Last year on 040615 decided to propose "organizational memory" for an
171923 - SDS standard rather than Communication Metrics. ref SDS 22 Y55R
171924 -
171925 -        [On 050228 Gary commends and adopts Henry's analysis of the
171926 -        role for encyclopedia in relation to goals for civic
171927 -        journalism. ref SDS 29 6M4S
171929 -  ..
171930 - Asked Gary Johnson to comment for Henry on the meaning of
171931 - Communication Metrics.
171932 -
171933 -
171934 -
171935 -
171936 -
171937 -
1720 -

SUBJECTS
ASB Planning 1st Draft Organizational Memory SDS Standard Proposed f
Communication Metrics Powerful Useful Capability Must be Embraced fo
New Way Thinking Through Writing Write Story to Construct Meaning Co
Communication Metrics What is Measured What's a Metric of Communicat
Design SDS Unique, Automated Management Hard to Discover, Uncommon S
Uncommon Sense New System Knowledge, VLSI, SDS Powerful Advance

2808 -
280901 -  ..
280902 - Unit of Measure Accuracy Understanding Comprehension
280903 - Accuracy Understanding Comprehension Need a Unit of Measure
280904 - Metrics for Communication Difficult to Quantify Harder to Sell
280905 - Com Metrics Conflicts Common Sense Need Uncommon Sense New World Order
280906 -
280907 - Today, received a copy of Gary's letter, ref DRT 1 0001 to Henry dated
280908 - yesterday, 050118, and saying...
280909 -
280910 -    1.  [Responding to your letter to Rod Welch and dated January 17,
280911 -        2005, you state in part...]
280912 -
280913 -            I noticed the term "communication metrics." Wonder if
280914 -            something like "organizational memory" or "personal and
280915 -            organizational memory," or whatever speak more directly to
280916 -            a reader about what SDS is about. ref SDS 0 5E5O
280918 -         ..
280919 -    2.  Rod and I have discussed the term "Communication Metrics"
280920 -        often.  It is clear to me that some of the elements that we
280921 -        address are indeed metrics, and that they impact communication,
280922 -        indeed any storage or transfer of knowledge.  We can talk about
280923 -        qualities such as:
280924 -
280925 -              1.  completeness
280926 -              2.  accuracy
280927 -              3.  relevance, pertinence
280928 -              4.  connectedness
280929 -              5.  understandability, comprehensibility
280930 -              6.  other qualities?
280932 -         ..
280933 -    3.  These are extremely difficult to pin a quantitative measure to,
280934 -        but we can certainly get a sense of the extent to which they
280935 -        apply to any repository of information, and can roughly compare
280936 -        different repositories with respect to those qualities, so they
280937 -        do indeed appear to be metrics.
280939 -         ..
280940 -    4.  Being accurate is not enough when it comes to communicating
280941 -        concepts.
280943 -  ..
280944 - Metrics commonly relate to measurable quantities.  What measurable
280945 - quantities occur in communication.  On 950204 accuracy was identified
280946 - as a common metric of written and verbal communications. ref SDS 8
280947 - 5468  Today, Gary lists accuracy along with understanding,
280948 - comprehension, connectedness, completeness, and relevance. ref SDS 0
280949 - ES4S  Linking and other features measured in SDS touch all of these
280950 - criteria through the prism of clear, concise, complete communication,
280951 - called out in NWO. ref OF 13 A44G
280952 -
280953 -        [On 050222 letter commenting on Gary's letter to Henry and
280954 -        asking for feedback on proposing a unit of measure for
280955 -        Communication Metrics. ref SDS 28 RI6K
280957 -  ..
280958 - On 971008 USACE published a report calculating cost savings from
280959 - Communication Metrics, ref SDS 11 2979, that centered on reducing the
280960 - cost of rework to fix mistakes. ref DRP 5 4172  This analysis might
280961 - support useful metrics for communications.
280963 -  ..
280964 - SDS currently calculates the number of links, subjects, headlines,
280965 - action items, words, contacts, which taken together reflect
280966 - understanding, comprehension, and accuracy based on focusing cognitive
280967 - attention on human events, in the same way that the law is sometimes
280968 - described as a "microscope" on human affairs, giving rise to the term
280969 - "discovery."
280971 -  ..
280972 - Gary continues...
280973 -
280974 -    5.  A common reaction to the term "communication" is any of
280975 -
280976 -              1.  touchy, feely
280977 -              2.  we all know how to talk
280978 -              3.  all it takes is the "gift of gab"
280980 -         ..
280981 -    6.  People seldom consider how to determine the quality of
280982 -        communication, or even the purpose of a communication, which is
280983 -        what would determine the criteria use to measure quality.
280984 -
280985 -
280986 -
2810 -

SUBJECTS
ASB Planning 1st Draft Organizational Memory SDS Standard Proposed f
Communication Metrics Negative Attitude Business Metrics Dislike Fea
Theory X Theory Y Command Control v Empowerment Motivate Change Atti
Words Avoid Foreign Funny Alien Arcane Unusual Use Language Everybod
Communication Metrics Business Metrics Dislike Negative Image Fear C

3807 -
380801 -         ..
380802 -        Metrics Bad Reputation Among Engineers
380803 -        Procurement and Contract Officers Love Business Metrics
380804 -        Business Metrics Bureaucratic Meddling Delays Productivity
380805 -        Command Control Limit Empowerment Creativity to Get Things Done
380806 -
380807 -        Follow up ref SDS 22 F43F.
380808 -
380809 -    7.  Metrics have gotten a very bad reputation in the circles I
380810 -        frequent since they are usually meaningless measurements that
380811 -        management wants us to take so that they can beat us up with
380812 -        them.
380814 -         ..
380815 -    8.  Thus, "Communication Metrics" can be seen to be a reasonably
380816 -        concise term that evokes almost immediate resistance and mental
380817 -        shutdown.
380819 -  ..
380820 - Big organizations grow bureaucracy that uses business metrics for
380821 - command and control of people, which stifles productivity by
380822 - discouraging experimenting to discover better command and control of
380823 - the work in a dynamic economy, reviewed on 040203. ref SDS 20 E44K
380825 -  ..
380826 - Drucker explains binary forces that compete between theory x and y
380827 - that cause dislike for business metrics, reviewed on 931130.
380828 - ref SDS 3 9677  On 040615 Gary complained about the way business
380829 - metrics are applied for command and control of people that prevents
380830 - people from experimenting to discover better command and control of
380831 - the work for increasing productivity. ref SDS 22 F43F
380833 -  ..
380834 - Gary continues...
380835 -
380836 -    9.  We have started to use "organizational memory" as a term that
380837 -        evokes less of a negative response while still having
380838 -        essentially the same associated metrics.  This goes back to the
380839 -        root of POIMS - Personal and Organizational Integrated Memory
380840 -        and Management.
380842 -  ..
380843 - Links are helpful for authority.
380845 -  ..
380846 - Gary continues...
380847 -
380848 -   10.  As it is pretty easy to tell, the theory was developed after
380849 -        the practice.  Do what works and then see if you can figure out
380850 -        why it works, and use those insights to try to make it work
380851 -        better -- the essential basics of science and the development
380852 -        of experience.
380853 -
380854 -
380856 -         ..
380857 -        Knowledge Management Dilemma New Vocabulary Grows New Ideas
380858 -        New Vocabulary Grows New Ideas Knowledge Management Dilemma
380859 -
380860 -   11.  [Henry's letter on January 17, 2005 further states...]
380861 -
380862 -            When writing I prefer to use words just about anyone can
380863 -            understand. ref SDS 0 ZD67
380865 -         ..
380866 -   12.  I agree.  It is difficult to work out how best to ground
380867 -        explanations of new concepts in ideas that people can already
380868 -        understand and accept.  If you never get to the new concept,
380869 -        then the audience learns nothing new, but if you start with
380870 -        something that the audience can't grasp, you lose them and then
380871 -        they learn nothing either.
380873 -         ..
380874 -   13.  I have concluded that we need to start with words that people
380875 -        *think* they understand that are not so far from the reality we
380876 -        wish to convey as to make the stretch impossible.  So, I think
380877 -        the POIMS is a better starting point for communicating the
380878 -        principles behind SDS than is Communication Metrics.
380880 -  ..
380881 - The core problem is moving from information to a culture of knowledge.
380882 - Human cognition is an emotional mystery for many that touches religion
380883 - as a frontier question for civilization, as set out in NWO.
380884 - ref OF 14 7572  This requires a quantum leap in imagination, courage,
380885 - and determination, also, discussed in NWO. ref OF 14 7055
380887 -  ..
380888 - Earlier today, analysis describes a 3-step strategy of education for
380889 - transformation. ref SDS 0 016O
380891 -  ..
380892 - Everyone who has tackled this effort has had difficulty, despite
380893 - having unlimited funds to hire marketing experts who work hard picking
380894 - words people already accept.  The obvious example is Lotus Notes.
380895 - "Notes" meet the criteria set out today for familiar terms, yet report
380896 - after report over a 15 year period showed that nobody understood the
380897 - purpose of Lotus Notes, e.g....
380898 -
380899 -          IBM selling LN................. 910625, ref SDS 1 0001
380900 -          IBM gave up on LN.............. 940504, ref SDS 4 5257
380901 -          IBM bought LN.................. 950607. ref SDS 9 6006
380902 -          IBM gave up on LN (Raven)...... 001130. ref SDS 16 F26K
380903 -
380904 -
380906 -  ..
380907 - New Words New Ideas Evolve from Dynamic Civilization Producing DKR
380908 - New Capabilities Absorbed by Learning New Language for New World Order
380909 -
380910 - We use terms like communication, metrics, knowledge, technology,
380911 - information, literacy, tools, integrate, meaning, cognition, memory,
380912 - intelligence, alphabet, organization, analysis, and so on which are
380913 - all within reach of most people on the job.  We explain words and
380914 - combinations of words with other words to define terms and
380915 - capabilities.  The words and phrases adopted for SDS are mild and
380916 - frumpy compared to most exotic terms others use for other technology
380917 - -- ZOPE, DOPE, IBIS, Lifestreams, Python, Codesourcery, Sourceforge,
380918 - NODAL, Collaboratoria, Purple Numbers, Wiki, DOM, transclude, Silva
380919 - Rhetorica, Radio Userland, Cognitive Radio, Zwiki, NoteMap, Crit, XML,
380920 - HTML, TSC, DocBook, Xeena, Apache (not an Indian tribe), and on and on
380921 - and on.
380923 -  ..
380924 - Why are terms that nobody ever heard of easier to understand than
380925 - "Communication Metrics"?
380926 -
380927 -        [On 050228 wikipedia, CBPP introduced in communication without
380928 -        any concern about using simple, familiar words. ref SDS 29 Q36F
380930 -  ..
380931 - Gary continues...
380932 -
380933 -   14.  We are working toward the 30 to 60 second "elevator speech" to
380934 -        describe SDS and the concepts on which it is based.
380936 -         ..
380937 -   15.  Gerald M.  Weinberg (Secrets of Consulting) use humorous
380938 -        "rules" to capture his ideas.  Each rule is short, catchy,
380939 -        memorable, and is a code for an associated story, which then
380940 -        connects to an entire body of knowledge about the subject
380941 -        matter addressed by the rule.  Weinberg says that the purpose
380942 -        of using these rules is to help you remember to apply the
380943 -        underlying principles in time to prevent you from making the
380944 -        mistake instead of reminding you after it is too late.
380945 -
380946 -
380947 -
380948 -
380949 -
380950 -
380951 -
380952 -
380953 -
380954 -
380955 -
380956 -
380957 -
380958 -
380959 -
3810 -
Distribution. . . . See "CONTACTS"