CONTACTS 

SUBJECTS
Calculator Graphic Apple Computer Marketing Success Flying Below Rad
Marketing Developer Aaron Moses Model Unnecessary Overkill Learn Wri
Use Case Organize Writing Notes SDS Application Advance Literacy Imp
Writing Skill Inventor Learn Improve Communication Convince Customer
Attitudes Change Progress Aerospace Company Management Requests Gary
SDS Killer App Improves Alphabet Technology Integrate Time Informati
Ambitious SDS Com Metrics Intelligence Developing Management Science

5509 -
5509 -    ..
5510 - Summary/Objective
5511 -
551101 - Follow up ref SDS 99 0000. ref SDS 98 0000.
551102 -
551103 - Strong leadership, sales, and superb engineering in combination with a
551104 - lot of hard work for about six (6) months overcame lack of funding to
551105 - make the Graphing Calculator a success at the Apple computer company
551106 - in the early 1990s.  Common experience with SDS indicates promise of
551107 - progress through persistence and innovation, ref SDS 0 D28L, based on
551108 - attention to differences between SDS and the Graphing Calculator.
551109 - ref SDS 0 KI49
551110 -
551111 -
551112 -
551114 -  ..
5512 -
5513 -
5514 - Progress
5515 -
551501 - Apple Distributed Graphing Calculator After Cancellation
551502 -
551503 - Follow up ref SDS 99 3V6N.
551504 -
551505 - On 041213 Gary credited Thomas Edison for combining skills to invent,
551506 - build, and market new products.  He proposed the Edison model for SDS,
551507 - where the inventor uses self-promotion, ref SDS 99 3V6N, rather than
551508 - speak through others, supported by the story of Aaron and Moses,
551509 - reviewed on 000113. ref SDS 37 0T92
551511 -  ..
551512 - Received ref DRT 1 0001 dated 041227 from Gary which transmits an
551513 - article published by Pacific Tech, and written by a modern-day Edison,
551514 - Ron Avitzur, to explain his experience developing and promoting the
551515 - Graphing Calculator software program, ref OF 14 0001, which is part of
551516 - the Apple computer system.
551517 -
551518 -     [On 050130 case study working with Dell to configure a new
551519 -     computer yields lesson learned that market dynamics require common
551520 -     distribution of technology for common discovery of practices to
551521 -     work intelligently. ref SDS A1 GW6K
551523 -  ..
551524 - This is another opportunity for spreading the word about SDS to people
551525 - who might be interested in a common story of trial and triumph, albeit
551526 - at different stages along the path, per planning on 040927,
551527 - ref SDS 89 VI8W, and citing prior work on 040829 discussing ideas and
551528 - opportunities to use email and communities of practice for spreading
551529 - the word on SDS. ref SDS 86 KO5J
551531 -  ..
551532 - The Graphing Calculator story presents common experience with SDS, and
551533 - some important differences which yield lessons learned....
551534 -
551536 -     ..
551537 -    Common Experience Shows Marketing Potentials for SDS
551538 -
551539 -
551540 -    1.  Graphing Calculator began work in 1985. ref OF 14 004O
551541 -
551542 -        Breakthrough that identified SDS marketing advantages occurred
551543 -        in 1985, reported on 000723. ref SDS 45 5W6N
551545 -         ..
551546 -    2.  Motivation for investing in the Graphing Calculator was to
551547 -        improve education of mathematics, ref OF 14 03WH, make money,
551548 -        and complete an interesting, difficult, and useful project.
551549 -        ref OF 14 04VF
551551 -         ..
551552 -        The history of SDS shows similar motivations set out on 000723,
551553 -        ref SDS 45 0008, and further related during a meeting at SRI on
551554 -        000728 discussing a commercial venture, ref SDS 46 AZ94, and
551555 -        citing opportunity to advance the nation and civilization,
551556 -        ref SDS 46 0008, by lifting the capacity to think, remember,
551557 -        and communicate, set out in POIMS. ref OF 7 3742  Daily use of
551558 -        SDS has produced 30K records over 20 years that improves
551559 -        traditional work practices, noted by Morris on 010924.
551560 -        ref SDS 57 XT5F  This experience drives motivation to
551561 -        distribute SDS, because intelligence support, explained in
551562 -        POIMS, ref OF 6 6649, cannot be accomplished with other tools,
551563 -        cited by Gary on 040227. ref SDS 81 RH6K, and previously on
551564 -        000307. ref SDS 38 5182
551566 -         ..
551567 -    3.  Project at the Apple company was cancelled in August 1993,
551568 -        resulting in developer volunteering to work full time without
551569 -        pay for about six (6) months, ref OF 14 04TH, to advance work
551570 -        on Graphing Calculator, ref OF 14 006Q, based on assessment of
551571 -        value added, per motivations. ref SDS 0 CQ7J
551573 -         ..
551574 -        Author describes psychologists were hired at Apple in the early
551575 -        1990s rather than engineers for technical oversight, because
551576 -        progress was delayed by politics and ego. ref OF 14 006Q  This
551577 -        aligns with industry fashion during that period, reported on
551578 -        951103. ref SDS 18 4355
551580 -         ..
551581 -        SDS has been cancelled many times over many years with
551582 -        continued volunteer support for development that refined the
551583 -        product, cited by Morris on 010924, ref SDS 57 NK4J, and
551584 -        provided experience to customers for understanding tools and
551585 -        practices that grow the market for augmenting intelligence....
551586 -
551587 -            a.  Broadwater Dam................ 890324, ref SDS 1 0001
551588 -            b.  PG&E.......................... 941228, ref SDS 12 9954
551589 -            c.  USACE......................... 961227, ref SDS 21 0784
551590 -            d.  SRI........................... 010522, ref SDS 53 E688
551591 -            e.  Aerospace company............. 041101, ref SDS 91 046I
551593 -         ..
551594 -        A meaningful distinction between information and knowledge is
551595 -        hard to understand, causing people to give up, shown by the
551596 -        record on 000503, ref SDS 41 5033, and reported in an article
551597 -        reviewed on 020608. ref SDS 63 JA4L  As a result, industry and
551598 -        government projects to develop SDS-type capability have
551599 -        failed, shown by a case study on 020608, ref SDS 63 QV5G,
551600 -        noted by Professor Ransdell on 000716, ref SDS 44 7838, and
551601 -        cited recently by Gary on 041210. ref SDS 97 ZX62  Work on SDS
551602 -        has not been given up, because experience shows value added
551603 -        cited by Morris on 911123, ref SDS 5 0477, and by Justice Mosk
551604 -        on 911130, ref SDS 6 DR7O, and further illustrated by comments
551605 -        of people who have given up on other projects, reported on
551606 -        001130, ref SDS 51 H17O, and year later on 010916. ref SDS 56
551607 -        0001  The study showing cost savings at the rate of 10:1,
551608 -        ref DRP 7 0001, lends further confidence that motivates work to
551609 -        overcome setbacks developing SDS, per above. ref SDS 0 CQ7J
551611 -         ..
551612 -    4.  Purpose of Graphing Calculator is immediately grasped through
551613 -        sensory perception in the frame of information technology using
551614 -        impressive demonstrations, where people feel converting an
551615 -        equation into a picture is "cool," ref OF 14 00HO, under the
551616 -        common rule that a picture is worth a thousand words.
551618 -         ..
551619 -        Graphing Calculator reliance on pictures is comparable to
551620 -        grasping benefits of flipping a switch to turn on an electric
551621 -        light bulb, and to play a phonograph record, which made Edison
551622 -        seem like an effective promoter, cited in Gary's letter on
551623 -        041213. ref SDS 99 3V6N
551625 -         ..
551626 -        Some visual aspects of SDS are immediately recognized through
551627 -        sensory perception as self-evident benefits, characterized as
551628 -        "cool," and "neat," most particularly people grasp benefits of
551629 -        timely, precision access that strengthens accuracy of knowledge
551630 -        on causation, as defined in NWO, ref OF 10 PX6J, reported on
551631 -        981104, ref SDS 27 4320, and later on 981106. ref SDS 28 2070
551633 -         ..
551634 -    5.  Full-time effort required for complex projects that are not
551635 -        conducive to part-time work on weekends, and off-ours in
551636 -        evenings. ref OF 14 MA8H
551638 -         ..
551639 -        SDS has been supported full-time because there is not another
551640 -        way to get the work done listed on 000824, ref SDS 48 0001, and
551641 -        reported during a meeting at SRI on 000406, where they rely on
551642 -        part time effort to create KM. ref SDS 40 6783
551644 -         ..
551645 -    6.  Team effort for complex projects was recognized early by the
551646 -        developer to form a circle of advocates to contribute help and
551647 -        expertise. ref OF 14 02EZ  A "star" software engineer provided
551648 -        critical support for 2 days that produced work which normally
551649 -        would have taken a month. ref OF 14 02J5
551651 -         ..
551652 -        SDS has been driven by the need to develop a circle of
551653 -        advocates, based on comments by Secretary of Defense Rumsfeld,
551654 -        reported on 020131. ref SDS 61 QO8H  Morris has volunteered a
551655 -        lot of help over the past twenty years, reported on 000723.
551656 -        ref SDS 45 JP4J  There have been a few people willing to deploy
551657 -        SDS for live application to daily work which demonstrates value
551658 -        added that grows a market for augmenting intelligence, as
551659 -        reported by...
551660 -
551661 -                Broadwater Dam................ 890324, ref SDS 1 8R97
551662 -                PG&E.......................... 950111, ref SDS 13 0001
551663 -                USACE......................... 970418, ref SDS 23 5368
551664 -                DNRC.......................... 010725, ref SDS 54 WJ7L
551666 -         ..
551667 -        Since September 2002, Gary has been a big help using SDS that
551668 -        has yielded feedback for many improvements, listed on 000824.
551669 -        ref SDS 48 254O  We are working to foster a stronger team for
551670 -        development and promotion, discussed recently on 041213.
551671 -        ref SDS 99 IR6V
551673 -         ..
551674 -    7.  Distribution with computer operating system was successful for
551675 -        Graphing Calculator. ref OF 14 02N2
551677 -         ..
551678 -        SDS has long been conceptually framed as a logical extension of
551679 -        an operating system for computers, by making the computer an
551680 -        "operating system" for people and organizations, reported at
551681 -        Intel on 950927. ref SDS 17 8400
551682 -
551683 -
551685 -     ..
551686 -    Differences from Graphing Calculator Require Different Path for SDS
551687 -
551688 -
551689 -    1.  The developer seems to have begun work on Graphing Calculator
551690 -        while still in school. ref OF 14 004O  The story does not
551691 -        elaborate on grade level, i.e. high school or college, and does
551692 -        not indicate if this was a class project, similar to Gelertner,
551693 -        who developed Lifestreams at Yale University, which later
551694 -        became Scopeware, reviewed on 031215. ref SDS 77 8C8P  Graphing
551695 -        Calculator was completed within six (6) months of hard work by
551696 -        professional engineers. ref OF 14 043A
551698 -         ..
551699 -        SDS was developed from 20 years experience in the military,
551700 -        construction, and the law, reported on 000723, ref SDS 45 5W6N,
551701 -        and has been refined by 20 years experience using SDS in a
551702 -        variety of fields, listed on 020708. ref SDS 64 MZ6O  SDS
551703 -        cannot be said to be "completed," though planning on 040927
551704 -        plans for a release to sell the product. ref SDS 89 VO8Y
551706 -         ..
551707 -    2.  Purpose of Graphing Calculator is to render equations in a
551708 -        picture form that aids education by helping students understand
551709 -        and learn mathematics. ref OF 14 00HO and, ref OF 14 03N5
551711 -         ..
551712 -        SDS augments intelligence that aids understanding and continual
551713 -        learning in all fields, reported on 950721, ref SDS 16 2846,
551714 -        and further aids application of knowledge for communication,
551715 -        planning and getting things done quickly, and accurately to
551716 -        save lives, time, and money, commonly called "follow up,"
551717 -        reported on 950327, ref SDS 14 WO9P, by using the eight (8)
551718 -        steps of Com Metrics shown on 001219, ref SDS 52 4W4L, and
551719 -        illustrated by the list of applications on 020708. ref SDS 64
551720 -        MZ6O
551722 -         ..
551723 -    3.  Skunkworks project formulation was aided by lax security,
551724 -        ref OF 14 02CW, and by the developer's association within a
551725 -        technology firm that employed a pool of engineers. These assets
551726 -        were exploited by strong leadership, ref OF 14 041G, that
551727 -        persuaded people within an established power structure (i.e., a
551728 -        bureaucracy) to join a circle of advocates. ref OF 14 02L3
551729 -        Graphing Calculator evolved from an existing project with
551730 -        contacts that facilitated an unofficial, ad hoc "team" of
551731 -        engineers with expertise to refine and polish the program for
551732 -        distribution to customers, ref OF 14 02EZ, including
551733 -        professional QA staff for resolving user interface issues.
551734 -        ref OF 14 02HY  When negative response endemic to bureaucracy
551735 -        was encountered, reported on 040203, ref SDS 79 E44K,
551736 -        leadership found imaginative ways to soldier on within the
551737 -        skunkworks model of "flying below the radar." ref OF 14 01J4
551739 -         ..
551740 -        Circle of advocates has not yet been formed for SDS due to poor
551741 -        leadership by Welch that failed to marshal a team of QA folks,
551742 -        nor has it been possible to attract support for user interface
551743 -        refinements.  Gary's feedback has been helpful resolving user
551744 -        interface issues, but many remain that will stymie customers,
551745 -        illustrated by experience on 910520, ref SDS 4 I66F, and later
551746 -        on 920215. ref SDS 7 5820  There is no discussion in the story
551747 -        on the Graphing Calculator of difficulties at Apple by
551748 -        engineers spreading the word for promotion activities,
551749 -        discussed recently on 041213, ref SDS 99 IR6V, and on 041212.
551750 -        ref SDS 98 XN4Y
551752 -         ..
551753 -        SDS is complex, constituting a larger resource requirement than
551754 -        Graphing Calculator, and there is not a body of engineers where
551755 -        a Skunkworks-like interaction can occur routinely to slip in
551756 -        and out of support for SDS, based on changing work levels, and
551757 -        personal circumstances, as occurred with Graphing Calculator,
551758 -        because nobody has experience developing knowledge technology,
551759 -        illustrated by the report on 000503. ref SDS 41 5033
551761 -         ..
551762 -    4.  Security was lax at Apple, which permitted activities that
551763 -        facilitated development of the Graphing Calculator within an
551764 -        unofficial "skunkworks" framework. ref OF 14 01EO
551766 -         ..
551767 -        SDS has been unable to realize close order support for product
551768 -        development, per above. ref SDS 0 E86H  Gary used SDS at the
551769 -        Aerospace company for a year without approval, but has been
551770 -        unable to marshal resources on the order that aided development
551771 -        of the Graphing Calculator.  Most likely following the same
551772 -        path today to improve earnings would be more difficult at Apple
551773 -        as well.
551775 -         ..
551776 -    5.  Graphing Calculator purpose and application is immediately
551777 -        grasped through sensory perception in the frame of information
551778 -        technology using impressive demonstrations, where people feel
551779 -        that converting an equation into a picture is "cool,"
551780 -        ref OF 14 00HO, under the common rule a picture is worth a
551781 -        thousand words, and this aided the developer in forming a
551782 -        circle of advocates and contributors.
551784 -         ..
551785 -        SDS does not convert anything into a picture and so the value
551786 -        of work product is not immediately absorbed by the senses, like
551787 -        the Graphing Calculator does.  While some SDS tasks appeal to
551788 -        momentary sensory perception, per above, ref SDS 0 E75L, the
551789 -        core task of making contemporaneous notes by writing things
551790 -        down and linking things up is not a common experience that has
551791 -        wide appeal for understanding pictures and equations and for
551792 -        taking action to follow up in the context of objectives,
551793 -        requirements, and commitments, reported on 890523. ref SDS 2
551794 -        LV40  Lack of experience using SDS to perform the eight (8)
551795 -        steps of Communication Metrics drives ignorance, fear, and
551796 -        denial that make "working intelligently," defined in POIMS,
551797 -        ref OF 3 1X6G, seem like unnecessary overkill, and so restrains
551798 -        growth of a customer base, reported on 890324. ref SDS 1 8R51
551800 -         ..
551801 -        There has not been an opportunity to engage a critical mass of
551802 -        professional people to refine product development in a way that
551803 -        makes learning and using SDS fast and easy, because SDS did not
551804 -        evolve from working in a technology firm, as occurred with
551805 -        Graphics Calculator.
551807 -         ..
551808 -    6.  Distribution with the operating system was successful for
551809 -        Graphics Calculator at Apple computer, ref OF 14 02N2, with
551810 -        luck from being positioned in a technology environment, and
551811 -        aided by leadership from the developer. ref OF 14 02P5
551813 -         ..
551814 -        SDS is a logical extension that makes the computer an operating
551815 -        system for people and organizations, reported at Intel on
551816 -        950927, ref SDS 17 8400, however, people who make computers
551817 -        have a vision that information technology should emphasize
551818 -        pictures, rather than empower people to "connect the dots" for
551819 -        working intelligently to understand causation, reported on
551820 -        960507. ref SDS 19 2832 and ref SDS 19 1111  Experience working
551821 -        with SDS records changed attitudes, reported on 961101,
551822 -        ref SDS 20 8888, and leading a former technology opponent to
551823 -        ask "...where to take SDS from here?" reported on 990422,
551824 -        ref SDS 29 8400  This kind of awakening is too diffuse for
551825 -        attracting engineers to support product development, and
551826 -        significantly extends the period of time for customers to make
551827 -        a viable market, similar to the evolution of democracy in the
551828 -        Roman republic during the 1st century, reported on 030718.
551829 -        ref SDS 74 WZ7N  Broader distribution is needed for SDS to draw
551830 -        out more experience for feedback to improve the product,
551831 -        planned on 040927. ref SDS 89 VI9T
551833 -         ..
551834 -    7.  Learning and using Graphics Calculator is fast and easy due to
551835 -        outstanding leadership, engineering and marketing by the
551836 -        developer, and by the team at Apple. ref OF 14 02EZ  People
551837 -        aided by converting equations into pictures for learning
551838 -        mathematics are surrounded by cultural forces from prior art in
551839 -        centuries of academic experience teaching geometry
551840 -        trigonometry, and calculus. ref OF 14 03ZF
551842 -         ..
551843 -        SDS has suffered under poor leadership, per above, ref SDS 0
551844 -        E86H, and from poor engineering due to lack of expertise in
551845 -        computer science, management science, and in cognitive science,
551846 -        related on 000723. ref SDS 45 5W6N
551848 -         ..
551849 -        SDS intelligence support for knowledge is markedly different
551850 -        from information technologies, illustrated by Drucker's report
551851 -        that people have given up on improving communication, see on
551852 -        931130. ref SDS 11 3851  As well, experience at SRI reported on
551853 -        000615 showing engineers and developers giving up on industry
551854 -        efforts to develop SDS-type capability, ref SDS 43 6271, are
551855 -        reflected by Gary's report people today shrink from even the
551856 -        expression of a "paperless office," due to bitter experience of
551857 -        failed expectations, reported on 041210. ref SDS 97 ZX62
551859 -         ..
551860 -        Converting information into knowledge is more complex than
551861 -        rendering equations into pictures, as well as flipping a switch
551862 -        to turn on a light bulb, which Edison was successful promoting,
551863 -        reported on 041213. ref SDS 99 334L  SDS is applied across a
551864 -        broad spectrum of daily activities, listed on 020708,
551865 -        ref SDS 64 MZ6O, while mathematical equations are rarely
551866 -        encountered by most people.  Integrating a wide range of tasks
551867 -        is innately complex, and so this is hard to learn, reported by
551868 -        Morris on 890809. ref SDS 3 6162 in order to make common tasks
551869 -        fast and easy to perform, like playing a piano, explained in
551870 -        POIMS. ref OF 6 6M5H
551872 -         ..
551873 -        Advancing alphabet technology to augment intelligence is a rare
551874 -        event, which is resisted by powerful cultural forces of
551875 -        ignorance, fear, and denial, cited on 000716, ref SDS 44 7838,
551876 -        and earlier on 990527, ref SDS 30 1233, while there is a lot of
551877 -        prior art from centuries of formal education in geometry,
551878 -        trigonometry, and calculus for the Graphing Calculator that
551879 -        makes pictures more readily accepted than SDS. ref OF 14 03ZF
551880 -
551881 -
551882 -
551883 -
551884 -
551885 -
551886 -
551887 -
551888 -
551889 -
551890 -
5519 -