CONTACTS 
0201 - Intel Corporation
020101 - Mr. Morris E. Jones; Business Unit Manager
020103 - Cable Network Operation

SUBJECTS
Cognitive Science Ignorant Knowledge Different from Informt  n Listen
Philosophy Political Science Psychology Cognitive Science Not Accepte
Knowledge Wisdom Information SDS Converts
Jones, Morris Related Gist of Fuerth's Remarks on Science Technology
Religion Merges with Science and Technology, Leon Fuerth's Lecture
Knowledge Information Wisdom SDS Supports
Sprint is Customer for Intel Equipment that Morris' Group Manufacture
Religion Merges with Science and Technology, Leon Fuerth's Lecture
Anytime Anywhere Intelligence Does Not Add Value to Internet that Exp
Cognitive Science Ignorant Meaning Drift Information Overload Not Sol
Language SDS Com Metrics Frustrating Terminology Foriegn Terminology
Dilemma Experience Needed Build Faith to Invest Limited Time Nobody H

3414 -
3414 -    ..
3415 - Summary/Objective
3416 -
341601 - Follow up ref SDS 44 0000.
341602 -
341603 - Called Morris to discuss an inquiry this afternoon about SDS from
341604 - Sprint. ref SDS 47 0001
341606 -  ..
341607 - Morris advised he has dealings with Sprint.  He seemed to feel adding
341608 - value to the Internet by delivering intelligence to daily management
341609 - does not offer an opportunity for expanding sales of equipment for
341610 - telecommunication infrastructure, as discussed with Ariel. ref SDS 47
341611 - ML4J
341613 -  ..
341614 - Morris based this on the fact that nobody is asking for "intelligence"
341615 - programs at Fry's Electronics, from which he concludes people feel
341616 - "intelligence" does not add value to management.
341618 -  ..
341619 - We discussed a recent letter to OHS/DKR people on 011113 that cited
341620 - Leon Fuerth's lecture at GWU, which addressed future national security
341621 - threats, ref SDS 45 019O, and noted that religion offers a path for
341622 - advancing and/or understanding science and technology. ref SDS 45 M39M
341624 -  ..
341625 - This idea is developed in NWO. ref OF 2 4723
341627 -  ..
341628 - I asked Morris if Fuerth's view on religion, as gathered from the
341629 - CSPAN broadcast, has been expressed in any of the seminars Morris
341630 - attends, or in his reading on science and technology?  If so, this
341631 - would indicate a broadening perspective that is an enabling force for
341632 - understanding value added by SDS.
341634 -  ..
341635 - Morris indicated he has not heard the view at professional events, nor
341636 - seen anything in the popular media relating religion with science and
341637 - technology.  He seemed to concur with my sense that the popular media
341638 - is dominated by opinion that eschews religion, without considering a
341639 - nexus with science and technology.
341641 -  ..
341642 - The general view of faith as groundless superstition that has been
341643 - replaced by reason, places religion in opposition to science and
341644 - technology.
341646 -  ..
341647 - Morris commented that many top scientists (he mentioned a name that is
341648 - unfamiliar; I did not jot it down - he said it is not Hawking)
341649 - recognize from studying subatomic particles at low levels of organic
341650 - structure, and also considering astrophysics on the largest scale, are
341651 - humbled by the vastness of existence that is not understood.  These
341652 - folks are comfortable with religion.  Morris gave an example from his
341653 - work and teaching in electrical engineering, noting nobody can explain
341654 - why an electrical current passes through a medium.  Mathematics can
341655 - quantify what is observed, but not explain causation.
341656 -
341657 -     [On 011207 Morris feels Rod is not listening. ref SDS 49 0001
341659 -      ..
341660 -     [On 011211 Rod feels God makes eletrical current flow. ref SDS 51
341661 -     065F
341663 -  ..
341664 - Morris would not discuss this evening implications of religion set out
341665 - in NWO for explaining human intelligence that connects information
341666 - into chronologies of cause and effect, evident in both religious text,
341667 - ref OF 2 4723, and legal practice. ref OF 2 163M
341668 -
341669 -     [On 011207 request feedback to improve listening. ref SDS 49 SY8H
341671 -  ..
341672 - Morris related strongly belief that data, information, knowledge and
341673 - the human mental process of intelligence are not well enough
341674 - established in cognitive science to make predictions with mathematical
341675 - certainty, and so he is unwilling to discuss ideas for designing
341676 - technology that aids cognition, as set out in POIMS. ref OF 1 0367
341678 -  ..
341679 - On 890809 unwillingness to consider cognitive science makes it
341680 - difficult for people to understand SDS and Com Metrics. ref SDS 1 U87H
341681 - Of course, we don't have to mention cognitive science, it is just a
341682 - convenient way to summarize capability helping people think, remember
341683 - and communiate, see POIMS. ref OF 1 3742   On 990721 Morris proposed
341684 - explaining SDS as a memory aid, which associates SDS with augmenting
341685 - cognition. ref SDS 26 0001  On 991025 Peter Drucker published an
341686 - article calling for technology to apply cognitive science. ref SDS 27
341687 - 0785  On 960301 Morris voiced respect for Drucker's views, ref SDS 13
341688 - 5967, which should justify some attention to strengthening cognition.
341689 -
341690 -      [On 011204 letter to Morris makes this point. ref SDS 48 0001
341692 -       ..
341693 -      [On 011211 Morris doesn't understand alphabet technology,
341694 -      unwilling to study. ref SDS 51 QN7N
341696 -  ..
341697 - However, it is becoming increasingly difficult to engage Morris on
341698 - this objective, despite prior interest on 960227 when he asked about
341699 - the meaning of knowledge and wisdom, as distinct from data and
341700 - information. ref SDS 12 9402
341701 -
341702 -
341704 -  ..
341705 - Limited Span of Attention Demonstrated by Air Force Research
341706 -
341707 - Today, Morris gave an example from his work history which he feels
341708 - shows cognitive science is imprecise and so does not justify study for
341709 - designing technology, as set out in POIMS. ref OF 1 0367  Years ago he
341710 - worked on a project to design instrument panels for fighter pilots.
341711 - He recalled research showing pilots can handle about eleven (11)
341712 - different gauges.
341714 -  ..
341715 - We noted during the call today that Morris' experience on the flight
341716 - panel project, sounds similar to research published in the 1950s by
341717 - George Miller on limitations of human cognition, reviewed on 990303.
341718 - ref SDS 22 6177  Professor Miller found that 7 plus or minus 2 is
341719 - about the most subjects people can remember from daily experience,
341720 - like a call or meeting. ref SDS 22 LX6F  Miller relies in part on a
341721 - air force study, as well. ref SDS 22 575F
341723 -  ..
341724 - These mental metrics are often expressed in the phrase....
341725 -
341726 -                     I don't have time to think!
341727 -
341728 - ...cited in POIMS, ref OF 1 0557, and in NWO. ref OF 2 CZ4F  On 970910
341729 - this concern among executives was presented during a professional
341730 - event. ref SDS 16 3479  Henry Kissinger sumarizes the challenge
341731 - limited span of attention poses by describing an "Alice in Wonderland"
341732 - of continual bumbling, reviewed on 940609. ref SDS 7 4238  So, people
341733 - have long felt the danger posed by limited span of attention.
341734 - Miller's paper and Morris' project help quantify the magnitude of the
341735 - problem.
341737 -  ..
341738 - Morris indicated that lack of agreement between research he recalled
341739 - from the Air Force specifying 11 gauges to fit within span of
341740 - attention, and Miller's paper that discusses the number "7 plus or
341741 - minus 2," indicates that cognitive science does not measure human
341742 - mental processes with the degree of precision familiar to Morris in
341743 - electrical engineering.  He indicated numerical disparity between 9
341744 - and 11 subjects (ignoring differences in circumstances) in combination
341745 - with his recollection that the Air Force study was not performed by
341746 - cognitive scientists, but by engineers of some kind (he did not say
341747 - which discipline, e.g., civil, chemical, nuclear, mechanical, etc.),
341748 - shows that ideas from cognitive science should not be considered in
341749 - designing software that adds intelligence to management for saving
341750 - time and money by avoiding meaning drift, explained in NWO,
341751 - ref OF 2 14FG, and citing Landauer's work reviewed on 960518.
341752 - ref SDS 14 3734
341754 -  ..
341755 - We reviewed USACE's report on 971007 showing a typical meeting has
341756 - over 200 subjects that require attention. ref SDS 17 1273  If people
341757 - can only handle 5 - 9 subjects under Miller's research, and only 11
341758 - based on the Air Force project Morris cites, then focusing on the
341759 - difference between 9 and 11 overlooks substantial agreement that
341760 - people are overlooking 190 subjects or about 95% that fall outside
341761 - limited span of attention under either scenario.  On 921127 Morris
341762 - complained little, inconsequential details are overlooked that later
341763 - explode into major problems, because people cannot remember relevant
341764 - context. ref SDS 5 0674
341766 -  ..
341767 - Morris feels more hard data is needed to support correlating problems
341768 - on the job with limited span of attention, and until researchers can
341769 - agree on the data and formulas for calculating mental metrics like
341770 - like they do in electrical engineering, then software, like SDS, that
341771 - strives to expand span of attention seems like unnecessary overkill.
341773 -  ..
341774 - Morris further indicated today that the fields of....
341775 -
341776 -                     cognitive science,
341777 -                     philosophy,
341778 -                     psychology and
341779 -                     political science
341780 -
341781 - ...are not useful areas of academic study because mathematical
341782 - predictions have a wider range of tolerance in these fields than seems
341783 - to be the case in his field of electrical engineering.
341784 -
341785 -     [On 011211 Morris clarifies these views. ref SDS 51 XJ8N
341787 -  ..
341788 - On 950204 we discussed Communication Metrics that apply millions of
341789 - calculations in parallel at a level below the conscious span of
341790 - attention,
341791 - which is largely limited to serial processing under
341792 - Miller's research developing the rule of 7, per above. ref SDS 0 FE7R
341794 -  ..
341795 - On 960721 Morris reviewed Tom Landauer's paper on LSA that has a lot
341796 - of calculations on the process of cognition that uses triangulation to
341797 - determine meaning.  This method mental metrics estimates alignment
341798 - from alternate paths.  Estimating alignment, also called "guessing,"
341799 - is inherently imprecise, but still extremely useful.  At that time,
341800 - Morris did not mention inadequacies in mathematics. ref SDS 15 1812
341802 -  ..
341803 - Since cognitive science is a relatively new field, caution about
341804 - accepting precepts without critical review is understandable.  Many
341805 - people are reticent about cognitive science....
341806 -
341807 -       USACE engineer.......................971017, ref SDS 18 0941
341808 -       Management theorist/writer...........971024, ref SDS 19 8288
341809 -       Not into cognitive sciences..........990319, ref SDS 23 1750
341810 -       Knowledge marketing buz word.........000503, ref SDS 28 5033
341811 -       Hate archives (knowledge)............000824, ref SDS 32 7O9I
341813 -     ..
341814 -    [On 011204 letter to Morris makes this point. ref SDS 48 0001
341816 -     ..
341817 -    [On 011208 Jack Park objects to alphabet technology. ref SDS 50
341818 -    4Q5L
341820 -  ..
341821 - Lack of experience in cognitive science, and religious preference to
341822 - avoid this field may explain why Morris would not comment when asked
341823 - on 000324 about theory advanced on Knowledge Management, ref OF 1 1850,
341824 - added to POIMS, ref SDS 34 OK8O, that propose a computer architecture
341825 - based on the architecture of human thought. ref OF 1 0367
341826 -
341827 -      [On 011204 letter to Morris suggests dropping term cognitive
341828 -      science, but problem is moving beyond IT. ref SDS 48 0001
341830 -       ..
341831 -      [On 011208 alphabet technology causes emotional objection.
341832 -      ref SDS 50 4Q5L  If we drop cognitive science or alphabet
341833 -      technology, then folks will object to intelligence, listening,
341834 -      communication, etc. ref SDS 50 BD4N
341836 -  ..
341837 - Similarly, unwillingness to consider differences between data,
341838 - information, knowledge and intelligence help explain why Morris feels
341839 - he cannot recommend SDS at Intel, as we discussed in connection with
341840 - CITRUS.  On 011006 he said he does not know what to say about
341841 - endorsing SDS. ref SDS 40 I75J
341843 -  ..
341844 - Morris frequently explains lack of enthusiasm for SDS as grounded in
341845 - lack of market research data showing sales, and lack of financial
341846 - success by people using SDS.  He calls this "outcome" based analysis,
341847 - which is very useful, but requires caution when studying disruptive
341848 - technologies, as discussed on 990527. ref SDS 24 1221
341849 -
341850 -     [On 011211 outcome analysis should balance resistance to new
341851 -     methods against benefits to assess market potential. ref SDS 51
341852 -     UT5F
341854 -  ..
341855 - Automobiles, airplanes, computers, books and all artifacts of
341856 - civilization, which people regularly use required a long cultural
341857 - gestation period, before financial success is realized in the market
341858 - place.  Sometimes the people who launch an idea are rewarded, other
341859 - times rewards come generations later after enabling forces create the
341860 - right climate for marketing.  This not an excuse to avoid working on
341861 - aiding the ability to think, remember and communicate.
341863 -  ..
341864 - Morris commented in some fashion about Rod is not practicing religion
341865 - in the manner that Morris and others follow traditions which have
341866 - become common over the past 2,000 years.
341867 -
341868 -     [On 011211 Morris is disappointed by Rod's view of religion, and
341869 -     does not dispute nor modify the understanding here. ref SDS 51
341870 -     627I
341872 -  ..
341873 - It appears, then, that religion lies at the core of our inability to
341874 - make progress on SDS.  Morris resists investigating human mental
341875 - architecture in order to understand SDS, advance the technology and
341876 - bring it to market, because it is not established science, and because
341877 - it can be interpreted to impinge on traditional religious practice.
341878 - This seems to overlook that every pioneer effort presages science, and
341879 - science by definition peals away mysteries that were formerly
341880 - explained by religion, even as it opens new questions, so it is not a
341881 - problem, except in the momentary perception of a busy mind.
341883 -  ..
341884 - We have to find a way to allow that mind to focus on new ideas
341885 - unfettered by the culture of information.  This requires a culture of
341886 - knowledge that provides experience using SDS and communication that is
341887 - tied back to core concepts in POIMS. ref OF 1 6221
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341891 -
341892 -
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341899 -