CONTACTS 
0201 - Intel Corporation                                                                                                                                                  O-00000704 0201
020101 - Mr. Morris E. Jones; Business Unit Manager
020103 - Cable Network Operation                                                                                                                                          O-00000704 0201

SUBJECTS
Subject Index Improvements
Action Items Not Tracked by Staff Using Microsoft Office Programs
Planet Only Person Who Can Meld Computer Architecture with Architectu
Collaborate on SDS Refinement for Enterprise Management Like Morris C
SDS Fun Making Too Much Money to Invest Time for Improving Civilizati
Listening Improvement Needed to Make Conversation More Effective
Grove, Andy Learning Continual Study to Meet Change New Realities Evo
Meeting Notes Grove Uses an Aid then Prepares Copious Notes to Avoid
Overkill Godd Management Practices Enabled by SDS Supported by Semina
SDS Intelligence Integrate Time Information Utopia All Information in
Arrogant Chest Thumping SDS Not Unique Utopia Overstated Inflated Exa
Microsoft Better than SDS Arrogant Hubris Claim SDS Solves Meaning Dr
Action Items Tracked by Morris Using Microsoft Office Programs

3415 -
3415 -    ..
3416 - Summary/Objective
3417 -
341701 - Follow up ref SDS 44 0001, ref SDS 41 0001.
341702 -
341703 - Morris noted that Intel sends top executives to management training
341704 - class, but in a few months people revert to comfortable ways of
341705 - working, rather than adopt good habits.  This aligns with analysis of
341706 - Covey's ideas on difficulty people have forming good work habits,
341707 - reviewed on 921205. ref SDS 7 4803  Earlier, on 911123 Morris related
341708 - popular practices of "feel good" management. ref SDS 4 1331
341709 -
341711 -  ..
341712 - Morris indicated Microsoft has technologies for tracking action items
341713 - as well or better than SDS, or at least good enough, but only a few
341714 - people use these capabilities.  He feels that if more people changed
341715 - their attitude and used Microsoft programs to track action items,
341716 - productivity would improve.  This aligns with Morris' letter on 990817
341717 - saying that technology aids discipline, but people don't have enough
341718 - discipline to use the tools, so discipline is not aided. ref SDS 27
341719 - CZ95
341720 -
341721 -     [On 990524 Morris explained other programs are better than SDS for
341722 -     improving management, but people are too busy expediting to get
341723 -     things done, so people don't use all the features of other
341724 -     programs. ref SDS 23 6892
341726 -      ..
341727 -     [On 010924 Morris noted nobody uses software the way SDS improves
341728 -     daily management, ref SDS 48 XT5F, and that SDS works better
341729 -     because of synergy between SDS use and design. ref SDS 48 NK4J
341731 -      ..
341732 -     [On 020110 Morris reported again that Microsoft programs improve
341733 -     management better than SDS. ref SDS 56 5HYX
341735 -  ..
341736 - On 890809 Morris reported communciation is 80% of management,
341737 - ref SDS 3 8812, but people don't listen and this causes earnings to
341738 - fall. ref SDS 3 CJ9J
341740 -  ..
341741 - On 000106 Morris cited Microsoft support for action items again, using
341742 - the Excell spreadsheet, along with other Microsoft tools which he
341743 - feels works better than SDS for improving management. ref SDS 29 1609
341744 - On 000706 Morris said there is not enough time to use Microsoft
341745 - features for daily management. ref SDS 34 8505
341746 -
341747 -     [On 020110 Morris reported research showing people only use 5% of
341748 -     Microsoft features. ref SDS 56 CK4K
341750 -      ..
341751 -     [On 021108 Bill Gates reported a new Microsoft project to develop
341752 -     integration that makes features easier to use so people can use
341753 -     more features to improve productivity. ref SDS 60 EFBE
341755 -  ..
341756 - On 951228 Morris reported that Ecco has many useful features, but he
341757 - did not have time to use more than 20% of the features. ref SDS 17
341758 - 5850  Morris' willingness to explore Microsoft features to evaluate
341759 - impact on productivity is a big step in the right direction.  It is
341760 - the only way to discover that SDS is unique, per Morris explanation
341761 - below. ref SDS 0 075K
341763 -  ..
341764 - On 990905 Morris reported he began using Microsoft Office 2000 to link
341765 - information on a new project he started at Intel.  Morris indicated at
341766 - that time that MS Office applies Communication Metrics web mail
341767 - capability to deliver "intelligence" via Internet, to some extent, and
341768 - that this improves communication. ref SDS 28 0966  Below, ask about
341769 - work product demonstrating this capability, since correspondence from
341770 - Morris never contains any links. ref SDS 0 075K
341772 -  ..
341773 - What good is linking if integration is lacking that enables people to
341774 - make use of important features for improving productivity and
341775 - earnings?
341776 -
341777 -     [On 011102 work product prepared using Traction shows no analysis
341778 -     and no linking for alignment. ref SDS 51 RL8G
341780 -      ..
341781 -     [On 011003 report that other methods are hopeless to solve
341782 -     quagmire of information overload. ref SDS 49 EC5N
341784 -  ..
341785 - I agreed that making a list of action items in a Microsoft program, or
341786 - putting it on a blackboard, or on paper is helpful, as recommended to
341787 - USACE on 980305, i.e., since the Commander would not approve d direct
341788 - request by those responsible for carrying out the work to use Com
341789 - Metrics, then conventional methods should be used, including
341790 - Microsoft, which Morris is trying. ref SDS 20 5922 and ref SDS 20 VE5N
341792 -      ..
341793 -     [On 011213 recommended Gary contact Morris about using Microsoft
341794 -     programs because Gary needs immediate support at an aerospace
341795 -     company, and they are not ready for Com Metrics. ref SDS 55 YB4G
341797 -  ..
341798 - Morris feels that since people will not use Microsoft Office to track
341799 - action items, this shows people cannot, or would not, use SDS.
341801 -  ..
341802 - On 980305 Tom Keesling at USACE reported that conventional technology
341803 - from Microsoft and others is not effective, ref SDS 20 QA3I, and based
341804 - on experience with Com Metrics, Tom recommended that USACE use SDS.
341805 - ref SDS 20 VZ4N
341807 -  ..
341808 - We reviewed advantages of SDS that facilitate managing action items in
341809 - the context of relevant history and documents that makes keeping a
341810 - list productive, for the reasons set out in POIMS. ref OF 1 M17I  An
341811 - example is the record on 000922 showing actions pending on OHS/DKR
341812 - project. ref SDS 36 0001  In a conference call on 000709 Bill DeHart
341813 - reported SDS works better than Microsoft and other technologies,
341814 - because SDS has better organization. ref SDS 35 0784
341815 -
341816 -
341818 -  ..
341819 - SDS integrates a critical mass of tasks that enable people to realize
341820 - benefits that do not occur from improving bits and pieces of isolated
341821 - tasks. see POIMS. ref OF 1 8558  Action Items by themselves are not
341822 - that helpful.  You need access to context for carrying out the work.
341823 -
341824 -      [On 011202 reviewed advantages of SDS that makes hard work of KM
341825 -      fast, easy, fun and rewarding. ref SDS 52 5S4G
341827 -  ..
341828 - Morris disagreed; he feels that....
341830 -  ..
341831 - Microsoft Word and Outlook improve management better than SDS, which
341832 - aligns with an idea on 940114 that more secretaries, filing cabinets
341833 - and 3x5 cards used with Microsoft Word, Email and Outlook could
341834 - accomplish SDS support, if anyone thought it was necessary.
341835 - ref SDS 10 6295  He made a similar point a few weeks later on 940125.
341836 - ref SDS 11 5I3L
341838 -  ..
341839 - More recently, on 000106 Morris argued Microsoft programs improve
341840 - management better than SDS, ref SDS 29 1609, and again on 000706.
341841 - ref SDS 34 3740
341842 -
341843 -     [On 010924 Morris said SDS improves management better than other
341844 -     technologies because it has been refined by a continual cycle of
341845 -     use and development. ref SDS 48 NK4J
341847 -      ..
341848 -     [On 010924 Morris said nobody uses other software the way SDS is
341849 -     used for investing intellectual capital to capture organizational
341850 -     memory and add intelligence that creates knowledge. ref SDS 48
341851 -     XT5F
341853 -      ..
341854 -     [On 021108 Bill Gates reported a new Microsft project to develop
341855 -     integration that makes features easier to use so people can use
341856 -     more Microsoft features to improve productivity. ref SDS 60 EFBE
341858 -  ..
341859 - It is curious that Morris did not feel technology could improve
341860 - management productivity until programs he has learned to use began to
341861 - have features that do some SDS capability.  In other words, why have
341862 - people stopped using manual methods advocated in 1994 as making
341863 - computers unnecessary for management?
341864 -
341865 -        [On 011003 report that other methods are hopeless to solve the
341866 -        quagmire of information overload. ref SDS 49 EC5N
341868 -         ..
341869 -        [On 011208 Jack Park feels it is an incorrect exaggeration to
341870 -        explain SDS in the buisness plan as a unique KM solution for
341871 -        adding intelligence to daily business, because he suspects
341872 -        others have developed this capability. ref SDS 53 FV5H
341874 -         ..
341875 -        [On 011211 Morris claims errors in SDS record, but does not
341876 -        cite any specifics, nor provide links, using Microsoft methods,
341877 -        to the offending errors. ref SDS 54 JO6O
341879 -         ..
341880 -        [On 011211 Morris clarifies further agreeing SDS works better
341881 -        than other methods for creating and accessing organizataional
341882 -        memory. ref SDS 54 VM9M
341884 -         ..
341885 -        [On 020110 Morris demonstrated how to use Microsoft programs to
341886 -        create links and do other tasks. ref SDS 56 5HYX  He explained
341887 -        Visual Basic could be used to convert Word into SDS.
341888 -        ref SDS 56 S97L
341890 -         ..
341891 -        [On 020213 Gary used Word to create email with links using
341892 -        addressability in SDS Knowledge Space. ref SDS 58 DW9I
341894 -       ..
341895 -      Morris' confidence in Microsoft programs for improving management
341896 -      aligns with the record on 010510 where Steve Balmer, president of
341897 -      Microsoft, claimed its products improve productivity. ref SDS 42
341898 -      YG5K  On 950626 Morris seemed to prefer a separate system for
341899 -      action items, like Microsoft provides. ref SDS 16 1001
341901 -       ..
341902 -      On 000309 an engineer who uses Microsoft programs extensively,
341903 -      and rejected using SDS, none-the-less indicated that SDS seems to
341904 -      provide stronger support. ref SDS 31 3068
341906 -       ..
341907 -      On 000709 Bill reported in a conference call with Morris that
341908 -      experience using SDS at PG&E showed SDS provides better
341909 -      organization that other methods. ref SDS 35 0052
341910 -      ..
341911 -      On 000106 the record shows conventional management practice
341912 -      using Microsoft and other methods has failed, based on Morris'
341913 -      prior complaints. ref SDS 29 MY5N  On 001207 too many prople
341914 -      having too many problems cause productivity, earnings and stock
341915 -      prices to fall. ref SDS 38 V54M  On 921127 Morris noted small
341916 -      details that cannot be managed very well by other methods, later
341917 -      cause major problems. ref SDS 6 0674
341918 -      ..
341919 -      Advantages of SDS are listed on 000106. ref SDS 29 7Q5L
341921 -       ..
341922 -      On 010425 Morris reported in a letter that SDS advantages from
341923 -      use cases in the Typical Day Scenario are a "utopia" compared to
341924 -      using other methods. ref SDS 40 EP7F
341926 -  ..
341927 - We considered reviewing work product using the methods Morris
341928 - suggests. ref SDS 0 XM5F  How does Morris use Microsoft programs and
341929 - other methods to manage critical details in the context of action
341930 - items linked to objectives, history and controlling authority in
341931 - policy, requirements, regulations, law, commitments, etc, as shown,
341932 - for example in this SDS record.  On 921127 Morris reported inablity to
341933 - manage details caused delay, extra cost and frustration. ref SDS 6
341934 - 0674  Is there work product showing this problem has been solved using
341935 - tools and methods from Microsoft?
341937 -  ..
341938 - Lack of useful work product demonstrating added value prevents people
341939 - from discovering benefits of using a greater share of features in
341940 - Microsoft programs, and/or figuring out to use those features to
341941 - produce useful work product.
341942 -
341943 -       [On 010907 people write letters commending SDS work product
341944 -       encountered on the Internet while searching for various
341945 -       subjects. ref SDS 47 KX3L
341947 -        ..
341948 -       [On 010924 Morris noted that SDS improves management better than
341949 -       other methods because there is a high degree of synergy between
341950 -       developing and using the SDS program. ref SDS 48 NK4J
341952 -  ..
341953 - Morris said context from analysis and alignment in SDS records is not
341954 - available in his daily work product prepared with Microsoft programs
341955 - and other methods, which aligns with his report on 000116 that SDS is
341956 - a unique capability. ref SDS 30 0877
341958 -  ..
341959 - On 010408 Gary similarly reported that wordprocessing are not
341960 - effective for daily managment to organize and align the record.
341961 - ref SDS 39 FM4G
341962 -
341963 -
341964 -       [On 011102 work product prepared using Traction shows no
341965 -       analysis and no alignment. ref SDS 51 RL8G
341967 -        ..
341968 -       [On 011208 Jack Park feels it is an incorrect exaggeration to
341969 -       explain SDS in the buisness plan as a unique KM solution for
341970 -       adding intelligence to daily business, because he suspects
341971 -       others have developed this capability. ref SDS 53 FV5H
341972 -
341973 -
341974 -
341975 -
3420 -

SUBJECTS
Denial SDS Overkill Utopia - Microsoft Anything SDS Does That is Not
Microsoft Better than SDS Arrogant Hubris Claim SDS Solves Meaning Dr
SDS Utopia - Microsoft = Overkill Anything SDS Does That is Not Suppo

3705 -
370601 -  ..
370602 - Denial Anything SDS Supports is Overkill if Not Supported by Microsoft
370603 -
370604 - Morris indicated that SDS support for an "intelligence" process to
370605 - manage context by integrating time and information that yields
370606 - knowledge of cause and effect, explained in POIMS, ref OF 1 0367, is
370607 - not necessary for good management.  He feels it is overkill, which
370608 - aligns with his report on 010425 that using SDS is a utopia, because
370609 - everything is always in the right place at the right time. ref SDS 40
370610 - EP7F (see clarification below. ref SDS 0 YX8M)
370612 -  ..
370613 - Calculus of denial is represented by an equation of the form....
370614 -
370615 -    SDS (utopia/effective) - Microsoft (popular/approved) = Overkill
370617 -  ..
370618 - Attributing SDS support for intelligence as "overkill" merely because
370619 - Microsoft is not effective for this work reflects denial of need for
370620 - strengthening management, reported on 890324. ref SDS 1 LZ5F
370621 -
370622 -      [On 020110 Morris gave an example citing SDS Control Fields are
370623 -      unnecessary overkill because they are not supported by Microsoft
370624 -      programs. ref SDS 56 HP5O
370626 -       ..
370627 -      [On 020130 Morris explained leadership challenge to overcome the
370628 -      comfort level of denial that drives resistance to retool skills
370629 -      by learning SDS support for working intelligently that saves
370630 -      lives, time and money. ref SDS 57 I84G
370632 -       ..
370633 -      [On 030826 NASA Chief Administrator explained that a culture of
370634 -      denial causes program failures like losing the Columbia space
370635 -      shuttle and crew of 7 astronauts on 030201, because people are
370636 -      unable to perform requirements for good management within
370637 -      approved budgets, schedules, practices and tools.  Rather than
370638 -      fight the system to improve, people simply ignore specifications
370639 -      as suggestions and guidelines because ignorance does not require
370640 -      approval, and people get rewarded for being a team player.  Hard
370641 -      work to get better budgets, practices and tools along with risks
370642 -      of visibility that bring reprisals, opprobrium, loss of social
370643 -      standing, promotion, pay, job, home and family, is entirely
370644 -      avoided by denial that specifications need to be followed.  When
370645 -      people are relieved of the burden to meet specification,
370646 -      improvement becomes unnecessary overkill. ref SDS 61 1G9L
370648 -  ..
370649 - Denial that intelligence is a powerful new capability aligns with our
370650 - telecon on 890809 worrying there is not enough time for good
370651 - management. ref SDS 3 5930  At that time, Morris reported SDS is a
370652 - powerful new way of working, ref SDS 3 8211, but is too advanced,
370653 - i.e., not needed, and so using it is "overkill" for internal
370654 - management performed by a CEO, VP or engineering manager. ref SDS 3
370655 - 0880  Morris seemed to clarify on 890809, observing SDS is a useful
370656 - advance, but people are shocked by the prospect that their
370657 - communication is the cause of problems, rather than the solution, and
370658 - so excuse refusal to use SDS for improvement, as "overkill."
370659 - ref SDS 3 EB6K  On 950204 Morris attended a seminar on executive
370660 - management that endorsed SDS methods. At that time he still found
370661 - these methods are "overkill." ref SDS 12 5932
370663 -          ..
370664 -         [On 010924 Morris feels nobody else understands the power of
370665 -         organizational memory because there are no other tools that
370666 -         enable people to create it, so nobody else ever experiences
370667 -         the benefits. ref SDS 48 XT5F
370669 -  ..
370670 - As noted, earlier on 921127 Morris was frustrated that small details
370671 - turn out later to cause major problems; he needed proactive problem
370672 - handling. ref SDS 6 0674  On 950228 Morris worried that high priced
370673 - people waste hours in meetings arguing about organizational memory,
370674 - i.e., who said what the last time. ref SDS 14 1994  Weeks later on
370675 - 950303 critical details from meetings could not be remembered.
370676 - ref SDS 15 3333
370678 -  ..
370679 - Customers viewing "intelligence" as overkill to avoid the effort of
370680 - learning a new way of working is the first step of a disruptive
370681 - technology that adds value to existing methods, reviewed on 990527.
370682 - ref SDS 24 5258  The challenge is finding early adopters for whom
370683 - making the effort of learning how to add intelligence into the daily
370684 - work stream seems like an opportunity for advance, because it is a
370685 - burden the competition is afraid to shoulder.
370686 -
370687 -
370688 -
370689 -
370690 -
370691 -
370692 -
370693 -
3707 -

SUBJECTS
SDS Not Useful Rod Has Less Money than People Who Use Microsoft Progr
Grove Notes Not Prepared During Meetings
Care About Improving Management to Pay $20 for SDS - There is No Dema

4805 -
480601 -  ..
480602 - Common Sense Shows SDS Not Useful, Rod Has Less Money than Others
480603 - Rod Has Less Money than People Using MS, Shows SDS Not Useful
480604 -
480605 - Morris pointed out today that people who use Microsoft products have
480606 - more money than people who use SDS, and argues that this correlation
480607 - shows Microsoft enables better management than SDS for solving common
480608 - management problems, e.g., on 950228 Morris worried that meetings are
480609 - unproductive. ref SDS 14 1994
480610 -
480611 -     [On 011003 report that other methods are hopeless to solve
480612 -     quagmire of information overload. ref SDS 49 EC5N
480614 -  ..
480615 - I agreed this is common sense reasoning, see NWO. ref OF 2 4235
480616 - ..
480617 - Andy Grove, Chairman of Intel, sets out in his book "Only the
480618 - Paranoid Survive" that taking copious notes removes ambiguity of
480619 - mental maps, reviewed on 980307. ref SDS 21 3668   Ambiguity causes
480620 - problems, mistakes, delay, rework, loss, conflict, crisis and
480621 - calamity.  For example, on 001207 too many people having too many
480622 - problems causes productivity, earnings and stock prices to fall.
480623 - ref SDS 38 V54M
480625 -  ..
480626 - Jack Welch, CEO at GE, is lauded for taking notes and tracking follow
480627 - up to avoid problems that cause productivity, earnings and stock
480628 - prices to fall, reported on 990625. ref SDS 26 1024
480630 -  ..
480631 - Morris noted he has never seen Grove take notes during meetings at
480632 - Intel.  He recalls Grove has an aid who takes notes.  Morris recalled,
480633 - as well, that Welch does not take notes during meetings.
480635 -  ..
480636 - Deliberative analysis occurs later, after the meeting, to understand
480637 - what transpired in relation to objectives, requirements and
480638 - commitments, see POIMS, ref OF 1 5418  We use notes of others along
480639 - with email, work history in the SDS record and follow up disucssion to
480640 - triangulate accurate understanding for assembling useful intellignece,
480641 - as related in a meeting at USACE on 961023. ref SDS 19 2079  see POIMS
480642 - on improving accuracy. ref OF 1 16EF
480644 -       ..
480645 -      [On 010705 Wayne Wetzel at DNRC cites SDS for triangulation that
480646 -      improves understanding so that people take complimentary, rather
480647 -      than conflicting action. ref SDS 46 PO6N
480649 -  ..
480650 - Covey on 921205, ref SDS 7 2229, and Drucker on 931130 support Grove
480651 - and J. Welch. ref SDS 9 7911
480653 -  ..
480654 - This record indicates SDS, which enables using methods supported by
480655 - Grove, Jack Welch, Covey, Drucker, et al, more consistently, should
480656 - improve productivity, earnings and stock prices.
480657 -
480659 -  ..
480660 - Morris feels problems are caused because people won't listen
480661 -
480662 - He expressed frustration that people are not using more features in
480663 - Microsoft programs, and cited managing action items with Microsoft
480664 - products, or at least writing them down on a blackboard, or something,
480665 - per above. ref SDS 0 0K5K
480667 -  ..
480668 - Morris previously noted on 990817 that people are not using tools
480669 - available, but did not address the fact that available tools are not
480670 - used because they do not integrate tasks that leverage intelligence,
480671 - which is the engine of productivity. ref SDS 27 3780  The fact people
480672 - refuse to use unproductive tools says nothing about whether if trained
480673 - and supported people would not use productive tools.  The long march
480674 - of civilization shows people embrace productive tools when properly
480675 - presented.
480677 -  ..
480678 - He feels people should pay closer attention to what he says by hearing
480679 - and observing carefully, but people just won't listen, as discussed on
480680 - 890809. ref SDS 3 CJ9J  Morris indicated that if people pay closer
480681 - attention, then SDS is not needed to augment biological hearing and
480682 - limited span of attention to improve listening, as explained in POIMS,
480683 - ref OF 1 M17I and in NWO, ref OF 2 2732 and ref OF 2 2266
480685 -  ..
480686 - On 000706 we discussed what people care about in relation to marketing
480687 - SDS. ref SDS 34 RX3K
480689 -  ..
480690 - Morris said SDS can't improve managing action items, and other aspects
480691 - of managment better than Microsoft, because if SDS could do this then
480692 - people using SDS would have a lot of money.
480694 -       ..
480695 -      On 000309 an engineer who uses Microsoft programs fairly
480696 -      extensively, and rejected using SDS, none-the-less indicated that
480697 -      SDS seems to provide stronger support. ref SDS 31 3068
480699 -       ..
480700 -      On 000709 Bill reported in a conference call with Morris that
480701 -      experience using SDS at PG&E showed SDS provides better
480702 -      organization that other methods. ref SDS 35 0052
480704 -       ..
480705 -      This record indicates that SDS may improve management better than
480706 -      other methods, but people do not care enough about improving to
480707 -      sustain a market, as Morris noted on 000706. ref SDS 34 RX3K
480709 -  ..
480710 - On 911123 Morris said SDS enables good management; he called it the
480711 - Welch method, because other people use feel good management taught by
480712 - experts as more cost effective. ref SDS 4 0477
480714 -  ..
480715 - Later, on 950223 Morris expected a lot of secretaries, filing cabinets
480716 - and 3x5 cards could organize the work like SDS does. ref SDS 13 9933
480718 -  ..
480719 - Morris advised that his letter on 010425 describing use cases for SDS
480720 - as "utopia" in the Typical Day Scenario was intended to criticize
480721 - overstated claims. ref SDS 40 EP7F  He supplemented the record on
480722 - 010425, saying today that SDS cannot be used in the manner represented
480723 - because nobody else can work in the way described by the SDS Typical
480724 - Day Scenario.
480726 -  ..
480727 - Above, Morris seems to indicate SDS enables work product that is not
480728 - possible with other methods, charactizes this as "overkill."
480729 - ref SDS 0 075K
480730 -
480731 -      [On 010924 Morris offered that because nobody else is able to
480732 -      produce organizational memory in the manner that SDS supports, no
480733 -      one else has discovered the advantage of this resource.
480734 -      ref SDS 48 XT5F
480736 -       ..
480737 -      [On 011211 Morris submits another clarification seemingly
480738 -      agreeing that SDS works better than other methods for creating
480739 -      and accessing organizataional memory, but he is frustrated that
480740 -      marketing takes more time for enabling forces to align than for
480741 -      sustaining technologies, as seen from outcome based analysis.
480742 -      ref SDS 54 VM9M
480744 -  ..
480745 - This suggests there is demand for SDS capability described in the SDS
480746 - Typical Day Scenario, and the only sales challenge is helping people
480747 - understand that using good management is possible.  Right now, people
480748 - are disillusioned.  An example is Gary who asked about SDS yesterday,
480749 - and pointed out that 30 years in data management, information
480750 - management and in recent years knowledge management have left the
480751 - impression technology cannot improve management. ref SDS 45 GH7I
480752 -
480753 -      [On 011003 Eric Armstrong, who is a software engineer and AI
480754 -      professional with many years experience reported feeling the
480755 -      technology he is using, which is the Microsoft stuff Morris cites
480756 -      today, paralizes productivity in a hopeless quamire of
480757 -      information overload. ref SDS 49 EC5N
480759 -       ..
480760 -      [On 011006 Gary feels KM essential, but big organizations cannot
480761 -      be helped. ref SDS 50 EL5F
480762 -
480763 -
480765 -  ..
480766 - We discussed a demonstration like that for Pat Lincoln at SRI on
480767 - 010517. ref SDS 43 0001  Questioning whether new capability can
480768 - actually perform as related in sales materials is a legitimate area of
480769 - inquiry.  For example, Pat wanted to know if it is possible to
480770 - leverage one person's knowledge to help others, and seemed satisfied
480771 - from the demonstration that this criteria of SRI's computer science
480772 - department is accomplished by SDS. ref SDS 43 4Q5I
480773 -
480774 -
480775 -
480776 -
4808 -

SUBJECTS
500K Customer Base Needed to Make SDS Worthwhile Market
Architecture for KM Based on SDS Need 500K Customers Determined by Ma
500K Customer Base Needed to Make SDS Worthwhile Market
New Market Business Potential
500K Customers Needed from Market Research to Study SDS for Developin

6207 -
620801 -  ..
620802 - 500K Customers Needed to Justify Developing KM
620803 - SDS System Architecture Define Effective Knowledge Management
620804 -
620805 - We discussed the need to collaborate on developing a more professional
620806 - SDS system architecture (vision, marketing and engineering, per Jack
620807 - Park's letter on 000426, ref SDS 32 0304) now that we have established
620808 - proof of concept that SDS enables Knowledge Management, per Jack's
620809 - letter on 001130 reporting SDS has the interface for translating the
620810 - structure of knowledge into effective tools for users. ref SDS 37 H17O
620812 -  ..
620813 - Letter to Morris on 000531 explained he is most qualified because of
620814 - his background working on Medit and discussing SDS application over
620815 - the past 20 years or so. ref SDS 33 EC9H
620817 -  ..
620818 - The letter to Morris on 0106113 explained SDS is easier to use now
620819 - than when he had difficulties in the early 90s, ref SDS 44 IT4L, which
620820 - may make an effort by him to pilot test SDS again easier to tackle.
620822 -  ..
620823 - Morris and I collaborated effectively over many years to provide the
620824 - tools for experimenting that led to SDS.  Doesn't it make sense to now
620825 - collaborate on the next step?
620827 -  ..
620828 - Morris momentarily considered this, then decided there is not enough
620829 - time for this with his schedule at Intel.  He was playing a game while
620830 - we talked, and then sent email to colleages in Israel.  He also has
620831 - church, the boy scouts and the college course he is teaching.
620833 -  ..
620834 - Morris feels it would take a lot of time to learn SDS, based on his
620835 - prior experience.....
620836 -
620837 -      Could not learn to link SDS records....920215, ref SDS 5 5820
620838 -      SDS difficult to reengineer............980722, ref SDS 22 3744
620839 -
620840 -        [On 010924, nobody else has experience creating organizational
620841 -        memory, so nobody understands how to create technology that
620842 -        enables it. ref SDS 48 XT5F
620844 -  ..
620845 - We might be able to collaborate on developing a conceptual, or macro
620846 - architecure, without Morris having to learn all of the SDS functions.
620848 -  ..
620849 - Morris asked if there is a history of work performed on each macro and
620850 - each algorthym?  The SDS organic subject structure tracks evolution of
620851 - code development.  An example of engineering management support is the
620852 - record on 990530, consolidating functions to streamline program use,
620853 - particularly linking. ref SDS 25 0001
620855 -  ..
620856 - Morris feels that developing a formal architecture for SDS is not a
620857 - worthwhile investment of time, because there is not a customer base of
620858 - 500K people.  He feels this needs to be established by market research
620859 - to justify investing time for making it faster and easier to work
620860 - intelligently, e.g., on 010425 Morris noted that using SDS explained
620861 - in the Typical Day Scenario is a "utopia" compared to using other
620862 - methods and tools. ref SDS 40 EP7F
620864 -      ..
620865 -     Market research to identify 500K customer base is an effective
620866 -     strategy to compete for existing markets.  On 990527 Clay
620867 -     Christensen argues disruptive technologies cannot be analysed with
620868 -     market research, because the market must be created.  Insisting on
620869 -     establishing the size of the market before investing effort to
620870 -     create the market is not effective marketing for disruptive
620871 -     technologies like SDS. ref SDS 24 4720
620873 -     ..
620874 -    [On 020615 discuss with Gary who is working on an SRS.
620875 -    ref SDS 59 AT4N
620877 -  ..
620878 - SDS improves alphabet technology by adding "intelligence" to
620879 - information.  Intelligence solves problems.  Demand is growing for
620880 - ways to solve problems caused by increased complexity created by
620881 - information overload.  Morris mentioned there are about 70M people who
620882 - use wordprocessing and email.  This seems like a pool of people for
620883 - finding 500K customers to move from IT to KM.  Morris feels KM is too
620884 - nebulous for describing the opportunity, and that "intelligence"
620885 - should be used based on the dictionary definition, rather than POIMS.
620886 - ref OF 1 0367
620887 -
620888 -      [On 011003 there seems to be latent demand for SDS to add
620889 -      intelligence to management, but people are unaware of this
620890 -      opportunity. ref SDS 49 EC5N
620892 -       ..
620893 -      [On 011006 more evidence of customers for improving management to
620894 -      save time and money by working intelligently. ref SDS 50 O99K
620896 -  ..
620897 - I suggeested we start by simply making a formal description of SDS to
620898 - identify usefulness, since that focuses on underlying value, whether
620899 - people are actually lining up to demand this capability or not.  Once
620900 - we understand usefulness, then the marketing component of architecture
620901 - can build a bridge to encourage demand.  We have seen some demand from
620902 - people contacting us to buy SDS based on encountering SDS records on
620903 - the Internet, discussed with Pat Lincoln at SRI on 010517. ref SDS 43
620904 - TY7F
620905 -
620906 -      [On 010907 many people have inquired about SDS. ref SDS 47 KX3L
620908 -  ..
620909 - Morris remains skeptical that any effort to improve management by
620910 - improving the ability to think, remember and communicate will fail
620911 - because there are not enough customers to justify the effort.  This
620912 - conclusion seems to be based on frustrations from finding that people
620913 - do not use Microsoft to track action items, which Morris feels is
620914 - useful. ref SDS 0 0001
620916 -  ..
620917 - Drucker calls on marketing to grow new customers through innovation,
620918 - reviewed on 931130. ref SDS 8 8955  Bill DeHart addressed this in our
620919 - telecon no 000709 saying SDS has better organization that makes using
620920 - action items and other features more valuable.  He said SDS would be
620921 - more acceptable if presented in a modern format. ref SDS 35 0052
620922 -
620923 -     [On 011003 report that other methods are hopeless to solve
620924 -     quagmire of information overload. ref SDS 49 EC5N
620926 -  ..
620927 - Since Morris finds the explanation of using SDS is utopia, reported on
620928 - 010425, ref SDS 40 EP7F, and feels this is unbelievable, then, since
620929 - that is how SDS is used, this suggests we need merely find a better
620930 - presentation mode to attract customers like Morris who want to improve
620931 - the work, but are discouraged.
620933 -  ..
620934 - Right now there are a lot of people trying to create SDS-like
620935 - capability using technology for improving management, but none have
620936 - succeeded.  SDS has succeeded, so the marketing task is merely to
620937 - determine how to sell the product and protect the discovery.  Since
620938 - the SDS Typical Day Scenario explains self-evident benefits, that are
620939 - further demonstrated in some degree by the SDS record on the Internet,
620940 - a professional explanation of SDS architecture seems like a good place
620941 - to begin the next step.
620943 -  ..
620944 - Key issues are.....
620945 -
620946 -     1.  User interface
620948 -          ..
620949 -     2.  Security, confidentiality relative to uniform delivery via
620950 -         Internet
620952 -          ..
620953 -     3.  Memory
620954 -
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620966 -
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620968 -
620969 -
620970 -
620971 -
6210 -