CONTACTS 
0201 - Intel Corporation
020101 - Mr. Morris E. Jones; Business Unit Manager
020103 - Cable Network Operation

SUBJECTS
Alliances, Morris Jones SDS Support
Planning Next Version
Architecture
Morris on SDS Architecture
Wordprocessing, Spreadsheets, Need New Application Ellison, Larry
Microsoft Word Cannot be Displaced
Word Integrates Spreadsheets, Graphics
Communication Critical in IT Projects
Original Docs Should Not Be Changed, 000609
Fear Communication Manager Replaces Executive
Morris Only Person on Planet Integrate Computer Architecture with Arc
Context Command & Control of the Record

3014 -
3014 -    ..
3015 - Summary/Objective
3016 -
301601 - Follow up ref SDS 60 0000, ref SDS 58 0000.
301602 -
301603 - Reviewed planning for SDS architecture, ref SDS 0 5962, based on
301604 - Morris review of "alphabetic mind" that has existed for 2000 years,
301605 - and can now be extended by SDS. ref SDS 0 5085  Set preliminary
301606 - meeting at Intel on 000706 1500, subject to correlation with Morris'
301607 - schedule. ref SDS 0 1564
301609 -  ..
301610 - Submitted ref DIT 1 0001 linked to agenda of meeting on 000706, with
301611 - link to this record.
301612 -
301614 -  ..
3017 -
3018 -
3019 - Discussion
302001 -  ..
302002 - Alphabetic Mind Sets Target of Opportunity for SDS Architecture
302003 -
302004 - Morris said he read the record on 991108, ref SDS 28 0001, as planned
302005 - on 000624. ref SDS 60 9379
302006 -
302007 - I thanked him for investing time to make this review.
302009 -  ..
302010 - Morris recalled Thucydides is credited with beginning a tradition of
302011 - using alphabet technology for analysis, ref SDS 28 3339, which has
302012 - thereafter enhanced human thought, described as the "alphabetic mind,"
302013 - reported on 991108. ref SDS 28 5628  Morris recalled Peter Drucker
302014 - lists five (5) ways analysis aids managers.  We took a moment and
302015 - looked at the record on 931130 where Drucker's list is shown, with a
302016 - link to his book "Management, Tasks, Responsibilities, Practices.
302017 - ref SDS 5 3077
302018 -
302019 -      [On 000709 Bill DeHart identified "organizing" information as an
302020 -      advantage of SDS, which is based on time.  This may be an
302021 -      extension of the Alphabetic Mind. ref SDS 63 0004
302022 -
302023 - "Analysis" is only one aspect of "intelligence" SDS supports, listed
302024 - in POIMS, including organization, alignment, summary connected to
302025 - detail and feedback. ref OF 1 2200  POIMS technology identifies an
302026 - "intelligence" process of plan, perform, report. ref OF 1 6649  This
302027 - simplifies Edward Deming's formulation which he called plan, do,
302028 - study, act. ref OF 1 0336  SDS inherently builds case study material
302029 - that is relevant to daily work practice, and so, also, supports
302030 - continual learning.  These inherent advantages may encourage market
302031 - interest.  For example, on 000227 Eric Armstrong noted frustration in
302032 - not being able to organize case study material, indicating a demand
302033 - for this capability. ref SDS 33 0001
302035 -  ..
302036 - Analysis and feedback for case studies lead to continual learning that
302037 - support the "alphabetic mind."  SDS extends this capability by
302038 - integrating time and information to create an "intelligence" process
302039 - that improves accuracy through alignment, provides summary connected
302040 - to details which save time, and provides tools which make it faster,
302041 - and easier to apply this capability to a greater share of daily work,
302042 - so with less diligence and effort, more people can work more
302043 - intelligently, as set out in the letter to Professor Mary Keeler,
302044 - ref DIP 2 5544, on 000624. ref SDS 59 1534
302046 -  ..
302047 - An example of the need for this help, is work by S&C Ford on 000630,
302048 - revealing a comedy of errors. ref SDS 61 2025  Other examples are
302049 - listed in the record defining Com Metrics on 950327. ref SDS 7 0200
302050 - While many vendors and customers prefer to buy off mistakes, there is
302051 - a residual desire to improve.  Our objective is develop tools that
302052 - make it easy enough to improve that the desire for improvement will
302053 - result in a purchase rather than continuing to suffer loss, mayhem and
302054 - conflict.
302055 -
302056 -
302057 -
302058 -
3021 -

SUBJECTS
SDS Development Only Person Who Can Meld Computer Architecture with A
Meld Computer Architecture with Architecture of Human Thought
Morris Uniquely Qualified SDS Development Only Person Who Can Meld Co
Uniquely Qualified Morris Develop Architecture KM Integrate Architect

3706 -
370701 -  ..
370702 - SDS Improves Management by Adding "Intelligence" to Information
370703 - Architecture Computers Meld with SDS Architecture of Human Thought
370704 -
370705 - We discussed at length Morris' skill for computer architecture can
370706 - implement the architecture of human thought, endemic to SDS design, in
370707 - order to create spreadsheet for knowledge that provides a powerful
370708 - operating system for people and organizations, as the core capability
370709 - of Enterprise Management, the paperless office, the virtual office,
370710 - per meeting at Intel on 950927. ref SDS 8 8226
370711 -
370712 -      [On 000802 incorporated into business plan Executive Summary.
370713 -      ref SDS 64 1500
370715 -  ..
370716 - This implements ideas on 000531, when I wrote to Morris asking him to
370717 - begin requirements for SDS. ref SDS 40 4256
370719 -  ..
370720 - Morris doesn't like the phrase "alphabet technology," explained in
370721 - research on 991108, per above. ref SDS 0 5085  This aligns with his
370722 - concerns on 000106. ref SDS 30 TL6G
370723 -
370724 -        [On 071113 Jack Park submits paper explaining power of alphabet
370725 -        technology to advance civilization. ref SDS 66 PH4K
370727 -  ..
370728 - He mentioned unattributed research has indicated to Morris that
370729 - Havelock's work does not justify calling the alphabet a "technology,"
370730 - as set out for example in the NWO... ref OF 3 5541  We did not review
370731 - this evening Drucker's definition of technology, discussed on 940125,
370732 - ref SDS 6 1352, and supported later on 990527 discussing Clay
370733 - Christensen, author of "The Innovator's Dilemma," ref SDS 20 0738,
370734 - which Intel has endorsed.
370736 -  ..
370737 - Morris pointed again to Microsoft dominance of wordprocessing, cited
370738 - previously on 990912, ref SDS 25 0252, and further noted that MS Word
370739 - is a tool of choice for email which is becoming the primary use of
370740 - writing.  He feels documents he has created in Word with pictures and
370741 - spreadsheets would "blow away" SDS.
370742 -
370743 -     [On 000802 business plan incorporates Morris' idea. ref SDS 64
370744 -     4674
370746 -  ..
370747 - Morris feels promoting SDS as a Knowledge Management solution is too
370748 - trendy.
370750 -  ..
370751 - He suggestes selling SDS simply to improve management because it
370752 - provides essential context for information that is missing from
370753 - present practice and technology.
370755 -  ..
370756 - This aligns with analysis from the record on 990427 developing the
370757 - proposal to NSF. ref SDS 18 7503
370759 -  ..
370760 - I explained SDS is an environment for thinking about pictures and
370761 - spreadsheets, in the same way we think about what we see and hear in a
370762 - meeting.  The design embodies an underlying simplicity discussed in
370763 - the letter to Morris on 000531. ref DIP 1 1100
370764 -
370765 -      [On 000709 Bill DeHart cited advantage of SDS providing a natural
370766 -      organization of context based on chronology. ref SDS 63 1029
370768 -  ..
370769 - Morris worried that this form of "thinking" in SDS entails changing an
370770 - author's original work, echoing an engineering management concern I
370771 - raised on 000609 about SRI's recent efforts setting up a Wiki or Zwiki
370772 - DKR system. ref SDS 47 1008  Subsequently, Eric Armstrong noted SRI's
370773 - Wiki requires contributors and collaborators to "play DKR," which is
370774 - both hard work and "tricky," ref SDS 52 0895 because there is a high
370775 - risk of causing a "mess" when changing original work, cited earlier on
370776 - 000609. ref SDS 47 0784
370778 -  ..
370779 - We considered this evening that SDS helps people discover and refine
370780 - understanding orginal works in the context of prior experience, as
370781 - explained in the NWO... ref OF 3 4212  Having gained understanding,
370782 - SDS provides an environment for planning what to do, and then use that
370783 - plan for performing the actual work, minute by minute, hour by hour,
370784 - day by day... for years, as we discussed in the meeting at Intel on
370785 - 000517. ref SDS 39 5073
370787 -  ..
370788 - This plan, perform, report cycle is the "intelligence" process for
370789 - growing knowledge from daily working information in meetings, calls
370790 - and email, set out in POIMS. ref OF 1 6649
370792 -  ..
370793 - SDS does not touch original works (except to add context of related
370794 - sources (e.g., responding your letter ...., dated....), as explained
370795 - in the record reviewing Paul Fernhout's proposal on 000601.
370796 - ref SDS 41 4968, but each person explains things in their own
370797 - experience and objectives, providing traceablity to original sources
370798 - to ensure accuracy, which only SDS can do quickly enough for regular
370799 - alignment.
370801 -  ..
370802 - Morris feels Communication Manager role needs to be thought through on
370803 - how to deliver SDS tools in a form that people can use productivtly
370804 - for a greater share of their time.  He, also, cited again fear that
370805 - Com Manager replaces executive, previously discussed on 960721.
370806 - ref SDS 13 7456
370808 -  ..
370809 - On 970603 this was reviewed with Dave Vannier at Intel. ref SDS 14
370810 - 4528
370812 -  ..
370813 - We considered the accounting analogy that a specialist has emerged to
370814 - use a method of double entry bookkeeping for adding alignment to
370815 - finances.  Communication Metrics applies this idea by using the SDS
370816 - method of plan, perform, report for adding "intelligence" to
370817 - information, discussed in POIMS. ref OF 1 6649
370819 -  ..
370820 - A Communication Manager is analogous to the CIA or National Security
370821 - Advisor for the President of the United States.  Com Manager develops
370822 - "intelligence" that organizes, analyses, aligns and summarizes
370823 - information to make management effective.  The executive retains
370824 - authority to execute.  On 990625 COO role is emerging with similar
370825 - skills as CEO to make CEO responsibility to exercise authority more
370826 - effective. ref SDS 22 8183
370828 -  ..
370829 - Morris noted a long training period is not a strong business model,
370830 - following up our discussion on 951228. ref SDS 10 8846
370832 -  ..
370833 - We discussed the large group of people using the alphabet contains a
370834 - wide range of skills and varying degrees of intensity for enhancing
370835 - skills, such that some people will be able and motivated to pick up
370836 - enough of SDS quickly to solve problems, or merely to possess the
370837 - latest "neat" and "cool" capability.  We can create a viable business
370838 - by appealing initially to these early adopters, who will then broaden
370839 - the market by demonstrating stronger performance with internal and
370840 - external daily work contacts.  This will lead to a demand for training
370841 - to institutionalize formal education in the nuances of Communication
370842 - Metrics that extend beyond the use of tools.
370844 -  ..
370845 - Our immediate goal is to see how easy we can make it for early
370846 - adopters to learn SDS on their own by providing a stronger user
370847 - interface.
370849 -  ..
370850 - Morris suggested a range of solutions are needed from the enterprise
370851 - level to individuals.
370852 -
370853 -     SDS design for Executive, corporate and personal applications
370854 -     provides varying levels of access to the record.
370855 -
370857 -  ..
370858 - Meeting to Develop Architecture Preliminarily Set 000706
370859 -
370860 - Follow up ref SDS 40 0001.
370861 -
370862 - Morris is meeting with Sandy Klausner Wednesday.
370863 -
370864 - We tentatively set Thursday 000706 at 1500 for me to visit him at
370865 - Intel about developing an SDS architecture, per the letter to Morris,
370866 - ref DIP 1 0966, on 000531. ref SDS 40 0001
370868 -  ..
370869 - Initially, Morris proposed 1700.  I suggested 1600 to avoid traffic,
370870 - but recalling the difficulty getting to Intel at 1600 on 000517 for
370871 - the meeting with Eric, ref SDS 39 0000, proposed 1500.
370873 -  ..
370874 - Morris said he typically has a lot of meetings everyday, including
370875 - Thursdays, but many people may be on vacation this week, so his
370876 - schedule is more flexible.  He thinks he may have to go to Phoenix.
370878 -  ..
370879 - He will know more on 000705.
370881 -  ..
370882 - I will send him a letter confirming these understandings, and we can
370883 - then adjust course, based on his schedule review when he returns to
370884 - the office on Wednesday.
370885 -
370886 -     [On 000706 Morris discussed what customers care about to identify
370887 -     customer base that justifies effort to develop formal SDS
370888 -     architecture. ref SDS 62 AR4J
370890 -      ..
370891 -     [On 010720 Morris considered again pilot testing SDS to beging
370892 -     developing architecture, then decided against it because there are
370893 -     not 500K customers. ref SDS 65 V54I
370894 -
370895 -
370896 -
370897 -
370898 -
370899 -
370900 -
370901 -
370902 -
370903 -
3710 -