THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700




March 17, 2000

04 00067 61 00031702




Mr. Henry van Eykan
Webmaster
Bootstrap Institute
6505 Kaiser Drive
Fremont, CA 94555
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Subject:   Seniors for New Work Role of Knowledge Management

Dear Henry,

Your analysis on March 15, 2000, in discussion with Jon Winters and Neal Scott about using senior people to advance Doug's revolution, was incisive and compelling. Jon makes a strong argument that the energy and strength of youth are vital, and seems to conclude that multi-generational support is needed for the DKR.
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Another angle reviewed on March 7, 2000 for seniors to support the DKR is that they have the time to invest in learning a new work role that is hard to learn, yet has a big potential pay-off for them personally, and for the larger community, if the capability should prove successful.
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On March 7, 2000 Doug pointed the team to Bellinger's work defining "knowledge" and "learning." Bellinger explains that knowledge entails capturing the record, for example what was read in a book, memo, or written in a letter, or discussed over lunch, on the phone, or at the board meeting, or flying back from Japan after winning a big order, and connecting it up into patterns of cause and effect. Bellinger says that is what knowledge means, and we need people, tools and processes to help us manage it, because it is a big tangled mess, only we don't know it, because the human mind is wired to summarize everything so that a human body can take clear, sequential actions, like, for example, take a bite food, look at a picture, tell Fred to update the cost report, etc. Recall that Bellinger cites the KnowledgeFarm to support his theories about knowledge management. This company provides content for knowledge management and says it is hard work.
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So, it is not an easy job to lift civilization to the next plateau.

It is hard work!
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That's the work you and Doug, and others have been doing the past 50 years to, as you say in your letter on March 15, create fertile soil so that young people have a better chance to grow, and realize their dreams.
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Turning back to Andy, he says it takes diligence to remove the ambiguity of mental maps by writing copious notes to capture the record, which Bellinger says is necessary for knowledge management. This means we can't rely on the DKR to figure it all out. It's not going to happen that way. There is nobody who can create a program, and then throw the switch, so we can all stand back to watch knowledge being managed. We can't go to Santa Cruz or Hawaii, and take it easy while the DKR does the work. Once we have a tool, then we can leverage our intellectual capabilities, or as Doug says, augment our abilities. This will make our work more valuable, but will not eliminate the need for hard work to solve big problems, like energy, poverty, et al, and little problems, like getting the car fixed, or conducting a productive meeting.
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The first step will be developing the skills and work practices to apply the new tools.
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How, really, can it be otherwise? Why should we expect that augmented tools can be deployed without augmented skills? When the alphabet came along, we needed new skills. When accounting came along, we needed new skills. When a backhoe came along, it saved a lot of time, but we needed new skills. Our former skills that felt so comfortable moving dirt one shovelful at a time, didn't work with the DKR for digging. We had to bite the bullet to move to a higher plateau of capability by learning how to move new levers in unfamiliar ways. Grove at Intel says CEOs, managers and engineers don't like to do that. They loathe changing their work practice. We have the model for the backhoe: that using technology in a certain way turned out to pay off, once someone learned to press the buttons. The DKR can be thought of as a big new backhoe for moving information, that is piling up all around us, into a structure that provides "knowledge." Converting inert information into useful knowledge requires learning new skills, even though we are comfortable with the email program, Word, Powerpoint, clicking on the Internet, talking on the cell phone, and going to the meeting. We still get to do all that stuff, it doesn't go away; but, now there is another kind of task that is needed to make the rest of it productive. That is the central knowledge management dilemma of the 21st century. We can reduce cost by adding another cost element of a knowledge manager or knowledge worker, or super scribe.
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Nobody believes this, and nobody is willing to invest the time to pilot test, again, what has been learned many times before in history, often only after horrific loss and pain, the...

The long way around is the short way there

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Senior people have the experience, the time needed to learn a new work role for using specialized tools to capture a useful record for managing knowledge productively. Younger people are all busy. It turns out, that Andy (we're using Andy here generically, as an icon) won't let them invest time to write copious notes. He only let's himself do that. All the guys are in the meeting, sending an email, they have kids, functions to attend, honors to rake in for higher profits from using what they already know, better and better. They do not have time to experiment with disruptive technology that takes a few months to learn, and several more months before benefits begin to role in, showing that human capabilities are augmented.
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Moreover, they are embarrased to ask the boss for help with managing knowledge. They are afraid of sounding incompetent because they don't know how to explain knowledge, what needs to be done to manage it, and how that will improve earnings. The boss is swamped too. But, he is a can-do guy, and so dismisses the request by asking "Why do you need help, are you incompetent?" Just the prospect that someone might ask why knowledge management is useful, prevents most folks on the job from even considering asking for a budget to improve it. It's a dilemma with a capital D.
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Retired people don't have that dilemma. They are like Andy. They are in charge. They don't need permission for using knowledge management to improve their lives.

Senior people have time, experience, essential for knowledge work, and they have a huge self-interest dynamic, that is largely not present in the minds of younger people (20 - 50) still on the job.
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Seniors by definition have an increasing need to manage personal health projects. In the next 20 years, this will be a huge population that exposes further the weakness of conventional management practice, which is otherwise hidden in good economic times by the ability to buy off mistakes. No amount of money, nor can the slickest business model, cover up failed management in the operating room, as it does in the board room. Already we hear about the high cost of medical mistakes; that 300% more people die from mistakes in the hospital than from accidents in automobiles and airplanes combined. This will bring self-interest pressure for better management. When it becomes clear that the nature of management cannot be improved by conventional means of yelling at people and firing them, or sending them to the seminar to hear about the 20 80 method, or getting a faster cell phone, or computer with more nodes in the email program, or rearranging the org chart, or getting people with good communication skills to talk other people into saying yes, when all that fails, people will ask how can we become better partners to improve our health. Instead of getting mad, how can we help.
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Let's see, the doctor has a lot of patients, so his attention is divided. He sees one patient after another. By the end of the day, he cannot remember even the 5% - 10% Henry cited on March 7 for people reading a book. But, I can spend all my time on my situation, certainly a lot more than the doctor can. That arithmetic says even though I want the doctor to figure it all out, I can help a lot by doing some of the hard work to perform mission critical knowledge management cited by Bellinger, referenced by Doug, so that the doctor is organized and prepared to do the work, when he starts working on me!
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Accordingly, medical practice for seniors provides a crucible to test out the role of knowledge manager, because you have a bunch of smart, experienced people who have from 10 - 30 years of time on their hands for helping themselves, and in the bargain formulating good work practices to make the DKR useful. Out of millions of people in this situation, we should be able to find say 5 - 10 who will help us in order to help themselves, even though it is hard work and nobody on the planet wants to do it.
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This may align with Neal Scott's objective for the Archimedes Project at Stanford to support the DKR, reported on March 15, 2000.
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Sincerely,

THE WELCH COMPANY




Rod Welch