THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700




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August 16, 1999

03 00050 61 99081601




Mr. Morris E. Jones
Director of Architecture
Intel Corporation
350 East Plumeria; Mail Stop CHP02-1
San Jose, CA 95124
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Subject:   Diligence Supported by Intel Technology and SDS

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Dear Morris,

Thanks for your letter today commenting on Boy Scout training that instills discipline to
be prepared, responding to my letter on using technology to prepare for meetings.
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Your suggestion to rely on personal discipline aligns with Intel's Chairman, Andy Grove, who writes in his book Only the Paranoid Survive, that managers need diligence to write copious notes that avoid the inherent ambiguity of mental maps. Mr. Grove cites founder, and former chairman, Gordon Moore, saying that Intel managers must be prepared to change, or else be replaced. Under this criteria,
being prepared is critical. Merely calling for discipline, however, is not enough. Forward thinking leaders strive to provide technology, training and support that leverages strengths, so that management can succeed, despite personal weaknesses of individuals who lack diligence.
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Limited time, limited span of attention, and limited knowledge due to lack of training and experience, also, called "ignorance," all impact the process of
being prepared to work effectively. Diligence is a human characteristic, which, like time, occurs along a continuum from abundance, to nil, i.e., from highly motivated, to indifference or apathy. Since human character can be helped to some extent by proactive leadership, scouting, athletics and other training environments help instill effective personal work habits. Since, people differ in personal genetic strengths and weaknesses, there are necessarily different levels of success in molding good character.
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One way of motivating young and old alike is to provide technology that makes it easier to perform important tasks, like being prepared for meetings. Review of Grove's book supports the proposition that leaders must do more than call for diligence. Leadership brings responsibility for enabling people with training and technology to overcome problems in performing their work. Being prepared for meetings is a big part of performing management work. Leadership, therefore, has a duty to help managers be prepared by providing useful technology and support.
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An example from scouting is preparing to go on a hike. The
knapsack is a technology that makes it easier to store and carry equipment and supplies for hiking. Without the knapsack a lot of kids would exercise the diligence to assemble and carry things. But, since it is harder to do, fewer would show up prepared, and some would avoid hiking because it takes too much diligence.
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Engineering, medical and legal practice have similar dynamics. We want our engineer, doctor and lawyer to
be prepared, when they show up for work on our house, our heart, and our case. Discipline varies according to genetics, parenting, religion, the boy scouts, athletics, and other cultural forces that build strong character.
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But, despite good character and good intentions, people don't have a lot of time to prepare. Writing is a technology that helps executives and professionals be prepared. Some managers, for example, write up an agenda to discuss at meetings and phone calls. Doctors review medical history and write up work plans for operations. Lawyers analyse arguments, history and authority they plan to present at trial. This writing is submitted to opposing counsel and to the judge so they can be prepared on specific points that compel desired results.
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Pen and paper are early technologies that expedite writing, so that it takes less diligence to be prepared than in the days of the pharaoh, Ramses II, who recognized that writing is a predicate to action...

So let it be written, so let it be done!

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In the early days, it took a lot of diligence to prepare a stone tablet and fashion tools; then, use the tablet and tools to chisel a written record. The less disciplined made poor scribes, and were likely weeded out by pharaoh's executive evaluation program (PEEP). Thankfully, today, it takes less discipline to be prepared, so we don't hear much about PEEP anymore.

Typewriters, wordprocessing and email are technologies that further enhance being prepared by providing legible information and pictures. Secretaries, para legals and co-counsel are staffing technologies for organizing the work to ensure counsel is prepared, regardless of personal diligence.
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Thus, technology widens the range of people who can be adequately prepared to go hiking, build a computer or a bridge, perform a heart transplant, or present a case at law, despite limited time and diligence. People with more discipline benefit more, but everyone benefits when a wider range of people are prepared for work by virtue of technology.
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Web mail extends the role of technology to save time by directing attention to specific intelligence for performing the work. Advantages of web mail were recently set out on August 4. Connectionist theory in cognitive science sums up the advantage of Communication Metrics to deliver intelligence rather than sending mere information. My letter on August 13 provided an example that linked prospective attendees of a pending meeting to pertinent medical history in 1988, and, also, to a range of research sources for evaluating needed action.
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This process positions the professional to invest available time efficiently by preserving alignment of objectives, history and authority, which otherwise is a fleeting blur in the daily grind of information overload. Second, Web mail provides a direct path to return for further research when more time is available. Third, corrections do not burden the record with complexity that causes mistakes. By helping people organize, align, and retrieve information efficiently, we greatly increase the chances of a productive meeting. Links alert people to a much broader range of factors that impact results, and so further increase the chances of favorable results. Medical patients are highly motivated to help the doctor
be prepared to get favorable results. While the same scale of motivation may not be attainable in less critical work, those who track the bottom line, may be moved to try intelligence to improve earnings.
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Another advantage of preparing for an effective meeting is that work product helps write up the record of what is actually accomplished. Capturing the record, in turn, provides critical intellectual captial to prepare for the next task, and thereby helps solve the precise problem that brings down CEOs, reported recently by Fortune magazine. Properly configured, technology strengthens this powerful management cycle of plan, perform, report, explained in POIMS. Recall that Deming calls it plan, do, study, act. Advocates of the Learning Organization at MIT's Sloan School of Management describe a process of continual learning, called out, as well, by ISO and PMBOK standards. Cognitive science calls the process of converting information into knowledge... intelligence. It all boils down to following the Boy Scout credo of
be prepared , every day, all day long.
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Of course, it takes a lot of discipline to do this consistently. People generally are not good at repetitive tasks. Limited span of attention causes performance to lapse for even the most rigidily disciplined. Those with imagination drift off course much sooner. SDS technology, however, gives discipline a boost by helping everyone be prepared to stay on course, as illustrated by your bow and arrow diagram, discussed a few weeks ago. Intel technology can be a powerful force for this core competency of civilization, if properly applied to support Communication Metrics.
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Sincerely,

THE WELCH COMPANY




Rod Welch